MxMIndia

Tag: Greenlam Industries

  • Campaign is conceptualised by Dentsu Creative

    Greenlam Laminates launches new brand film

    By Our Staff

     

    Greenlam Industries, the surfacing solution brand, has launched a new TVC as part of last year’s campaign, titled ‘Kuch Mera, Kuch Tumhara’ showcasing the brand’s product portfolio.

     

    The campaign is conceptualised by Dentsu Creative. The film has been released on television in eight Indian languages – Hindi, Bengali, Kannada, Malayalam, Marathi, Punjabi, Tamil and Telugu.

     

    Commenting on the launch of the brand campaign, Parul Mittal, Director, Greenlam Industries, said:  “At Greenlam, our endeavour is always to understand the pulse of our consumers, keep up with the changing needs and trends to make the transformational journey of building a house, more delightful for them. In continuation to our last year’s campaign hinged on the insight that the journey to a beautiful space is travelled with companions and partners that arrests disagreements. The dream of your unique space is only fulfilled on those negotiated grounds giving birth of ‘Kuch Mera Kuch Tumhara’. The campaign beautifully mirrored our consumer’s behaviour while showcasing our range that equips them to fulfil their dreams. This year, we have explored a new equation which I am certain will connect with our consumers at an emotional level, delivering greater brand association.”

     

    Commenting on the launch, Ujjwal Anand, Managing Partner, Dentsu Creative, added: “’Kuch Mera Kuch Tumhara’ isn’t just a campaign for us. It’s an emotional journey, just like the one that is travelled by our consumers to make their space beautiful, fulfilling, and unique. This year, we have explored one of the most beautiful equation between a father and a daughter and the negotiation isn’t restricted to the choices of surface or design but it expands to the emotional aspect of those individuals. The TVC dives deeper into the emotional aspect and showcases how a father who has lost his wife is stuck in the memories while the daughter is wanting for her father to move forward and be the person he used to be. Through the space transformation, she is trying to achieve the milestone of breaking that ice and bring her father to a point where he gets involved in creating new memories with the new space. The film highlights how there is a role reversal between the father and the daughter and will definitely resonate with our consumers, we believe.”

     

     

  • Produced by The Titus Upputuru Company

    Greenlam Industries laminate unveils new brand film

    By Our Staff

     

    Greenlam Industries, laminate manufacturing company, has launched a brand new film on sustainability, The Gutli, (seed) to promote sustainability. The short film has been produced by The Titus Upputuru Company.

     

    The new film “Gutli” (Seed) depicts a young girl named “Suguna” who is full of questions. After gaining knowledge that our planet is losing trees, she begins to worry about her father, who is a carpenter and relies on trees for a living. Suganaa then decides to plant trees to help not only her father but also the planet. At the end of the film, it showcases that, like the little girl, the company cares too, and hence “sources wood from sustainable forests.”

     

    Commenting on the launch of the brand campaign, Parul Mittal, Director, Greenlam Industries, said: “At Greenlam, we are constantly improving our product portfolio to offer the best surfacing solutions while being committed to people and the planet. We monitor our resources in real-time, which has helped us substantially reduce our waste production. We also conduct Greenlam plantation drives from time to time spreading the message of promoting a sustainable environment and protecting our mother earth. Through this brand film, we want to convey the message that Greenlam sources wood from sustainable forests, and till date, we have successfully been able to prevent the felling of a minimum of 8,000 trees through our paper waste recycling initiatives.”

     

    Added Titus Upputuru, writer & director of brand film: “The film shows that we don’t need giant plans and purposes to help the environment today. Like the little girl, we just need a handful of faith and love. We can move the mountains and make this a happier, greener planet. It was a wonderful opportunity to write and direct ‘Gutli’ for Greenlam Industries.”

     

  • The campaign was creatively led by Mirum India, a digital solutions agency from the WPP Group

    Greenlam’s talks about the ‘new inclusive normal’

    By A Correspondent

     

    Greenlam has launched a new digital campaign #InclusiveNormal to introduce its new range of what it claims are Covid-resistant laminates. The campaign was creatively led by Mirum India, a digital solutions agency from the WPP Group.

     

    Said Arvind Nair, Regional Director, Mirum India: “This year has led us to rethink the way we look at our cities, workplaces, homes and how we interact with each other. In these times, we have unknowingly built a “new normal” without keeping in mind those who are dependent on social interactions and touch. Our aim was to bring out these instances and as we rebuild a safer world, to make it be more inclusive. “

     

    Added Parul Mittal, Director, Greenlam Industries: “We are all aware that COVID-19 has changed our ‘normal’ way of living. And while we are all slowly and steadily adapting to this ‘New Normal’ of social distancing, contactless services and business, for the visually impaired community, however, it has been a time of unimaginable uncertainty and difficulties. The new normal has robbed them of the sense of touch which is highly important for their mobility and navigation. Through our latest campaign, Greenlam has thus pledged to contribute Re. 1 from each of our Greenlam Laminate sales, pan India. It also pleases me to share that Greenlam will now be able to offer laminates & compacts resistant to Severe Acute Respiratory Syndrome Coronavirus 2 (SARS-CoV-2). We will continue to work towards our commitment of providing technologically superior quality surfaces that ensure the spaces our consumers build, are safe from viruses, bacteria and other unhealthy contaminants.”

     

     

  • Says ‘Shukar Hai, Greenlam Laminates Anti-bacterial Hai’

    Greenlam TVC promotes anti-bacterial ware

    By A Correspondent

     

    Greenlam Laminates is back with a new TV commercial focusing on one of its key product feature of anti-bacterial surface for a healthy and safe environment.

     

    Conceptualised by ADK Fortune, the TV commercial features two characters and captures a moment that looks completely unacceptable in the current COVID scenario.

     

    Speaking on the occasion, Parul Mittal, Director, Greenlam Industries said: “Today, the world is slowly adapting to a new normal lifestyle with a greater emphasis on personal health. If COVID has taught us anything, it is our obsession with hygiene. Rightly so, only a germ-free surface at home and workplace are our first line of defense. Keeping this in mind, Greenlam’s anti-bacterial laminate property becomes utmost important in current scenario. The latest TV campaign is launched with an objective to reach out to a larger audience highlighting the key benefit of anti-bacterial property in Greenlam Laminates and to communicate that the laminate does not just look beautiful but is also effective in retarding bacteria to keep the surface hygienic.”

     

    Added Nakul Sharma, VP & Executive Creative Director, ADK Fortune: “We wanted to keep the moment very relatable and slice of life. The aim is to tell people that the need to take precautions around our health exists inside our homes on a day to day basis. And Greenlam with its anti- bacterial range brings ultimate peace of mind to everyone in the house.”

     

     

  • The TVC is conceptualised by ADK Fortune

    Greenlams new TVC says ‘Shukar Hai, Greenlam Laminates Anti-bacterial Hai’

    By A Correspondent

     

    Greenlam Laminates is back with a new TV commercial focusing on one of its key product feature of anti-bacterial surface for a healthy and safe environment. The TVC is conceptualised by ADK Fortune.

     

    Speaking on the occasion, Parul Mittal, Director, Greenlam Industries said: “Today, the world is slowly adapting to a new normal lifestyle with a greater emphasis on personal health. If COVID has taught us anything, it is our obsession with hygiene. Rightly so, only a germ-free surface at home and workplace are our first line of defense. Keeping this in mind, Greenlam’s anti-bacterial laminate property becomes utmost important in current scenario. The latest TV campaign is launched with an objective to reach out to a larger audience highlighting the key benefit of anti-bacterial property in Greenlam Laminates and to communicate that the laminate does not just look beautiful but is also effective in retarding bacteria to keep the surface hygienic.”

     

    Added Nakul Sharma, VP & Executive Creative Director, ADK Fortune, said: “We wanted to keep the moment very relatable and slice of life. The aim is to tell people that the need to take precautions around our health exists inside our homes on a day to day basis. And Greenlam with its anti- bacterial range brings ultimate peace of mind to everyone in the house.”

     

     

  • The company is engaged in the manufacture of decorative laminate, decorative veneers, doors, wall clads, wooden flooring and MFC

    Maxus bags media duties for Greenlam Laminates

    By A Correspondent

     

    Global communications consultancy firm Maxus has been appointed to manage the media mandate for Greenlam Industries Limited.

     

    With over two decades of experience in the surface décor space, Greenlam has been the pioneers in introducing the international décor trend, in India and to the international markets. The company is engaged in the manufacture of decorative laminate, decorative veneers, doors, wall clads, wooden flooring and MFC (Melamine Faced Chip Board).

     

    Kartik Sharma

    Speaking about the win, Kartik Sharma- Managing Director, Maxus South Asia said, “We are in the process of evolving strategic long-term plans for the brand. We are delighted to have acquired the media mandate for Greenlam Laminates and are looking forward in achieving higher goals with this association. Using the right media mix, innovative strategies and technologies that we have at our disposal, we are sure to make this association a very successful one. It will be a great experience for the team working on the Greenlam Laminates business as is an exciting category!”

     

    Alex Joseph – Vice president – Marketing & communication Greenlam Industries was equally delighted about handing over the media duties to Maxus. He said, “We have partnered with Maxus as we believe they will bring value to our marketing efforts. We are sure this association will prove to be a rather fruitful one as a media agency, We expect Maxus to go beyond just the traditional way to build the brand “