MxMIndia

Tag: GreenCell Mobility

  • On World EV Day

    NueGo launches a digital campaign

    NueGo, the intercity electric bus brand, unveiled a campaign christened ‘A Small Step’.  This was to commemorate World EV Day which was observed yesterday (September 9).

    Said Devndra Chawla, CEO and MD of GreenCell Mobility: “At GreenCell Mobility, we believe that every small step towards sustainability can make a massive difference. Our ‘A Small Step…’ campaign underscores the importance of individual responsibility in protecting our environment. With the world facing unprecedented challenges due to climate change, it’s crucial that we all take those small, manageable steps to secure a cleaner, greener future. Opting for electric mobility isn’t just a decision for today—it’s a step toward ensuring that the generations to come inherit a planet they can thrive on. We are proud to be leading this effort in the transportation sector with NueGo, making it easier for everyone to choose a more sustainable way to travel.”

     

     

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  • To manage strategic PR and reputation management

    Perfect Relations bags GreenCell Mobility mandate

    By Our Staff

     

    Perfect Relations, the PR agency part of Dentsu, has won the communications mandate for GreenCell Mobility. The consultancy will be responsible for managing the end-to-end PR solutions for GreenCell Mobility in India. GreenCell Mobility is India’s leading e-Mobility company backed by EverSource Capital, the fund manager of Green Growth Equity Fund (GGEF).

     

    Speaking of the association, Ashok Agarwal, Managing Director & Chief Executive Officer, GreenCell Mobility said: “We are committed to redefining the future of shared mobility in our country by providing smart and sustainable mobility solutions for all Indians. We look forward to working with Perfect Relations on our communication objective as we strengthen our presence across key cities in the country.”

     

    Commenting on this new association, Rohan Sukhatankar, Principal Lead at Perfect Relations said:, “We are honoured to be associated with GreenCell, a brand that is endeavoring to revolutionize the shared electric mobility space. Looking at our team’s experience and knowledge in the mobility industry and differentiated storytelling approach, I’m confident that we will be strengthening brand’s affinity and helping the company in achieving its set ambitions.”

     

     

  • For branding mandate for its shared Electric Mobility Business

    GreenCell Mobility onboards McCann Worldgroup

    By Our Staff

     

    GreenCell Mobility (GreenCell), an e-mobility company, announced the appointment of McCann Worldgroup to manage the brand design and communication duties for its yet to be launched B2C brand. McCann Worldgroup will manage the business from its Mumbai office.

     

    The company recently announced its plans for an initial roll-out of 750 premium AC e-buses across key intercity routes in Southern, Northern and Western India as part of its B2C business foray.

     

    Ashok Agarwal
    Ashok Agarwal

    Speaking on this occasion, Ashok Agarwal, MD & CEO, GreenCell Mobility, said: “India is at the cusp of e-Mobility revolution, and we are collaborating with all stakeholders not only to incubate the ecosystem but to redefine the future of shared mobility in our country. We are happy to partner with McCann Worldgroup on this ambitious mission and very confident of their insight-led creative thinking based on a deep understanding of customer behaviour. With this association, we are looking to build a truly admired and valued Shared e-mobility services brand.”

     

    Himanshu Saxena
    Himanshu Saxena

    Added Himanshu Saxena, Executive VP & Head of Integration at McCann Worldgroup, Mumbai: “E-Mobility is already beginning to transform our lives, and GreenCell’s introduction of large-scale mass transport solutions in this space will completely redefine the idea of road travel in India. We are extremely proud to be part of this journey of building this brand from its roots and are looking forward to creating a new benchmark of brand-building in this exciting new space.”