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Tag: Green Initiative

  • Jalsha's 'Chalo Paltai' initiative has won the Olive Crown and Bloomberg Brand Leadership awards for efforts to reduce toxic waste

    ‘Green’ Star Jalsha’s bags Olive Crown, Bloomberg awards

    By A Correspondent

     

    Bengali general entertainment channel Star Jalsha has won two coveted awards – the Olive Crown and the Bloomberg Brand Leadership Award for Sustainable Marketing Leadership – for its industry-leading green initiative that reduced toxic waste from West Bengal’s capital, Kolkata.

     

    Star Jalsha won these awards in recognition of the ‘Chalo Paltai’ or ‘let’s change’ campaign to recycle a staggering 7,000 kilogram of toxic waste every day in Kolkata.

     

    The Confederation of International Advertising Association in partnership with Asian Federation of Advertising Association awarded Star Jalsha the prestigious Olive Crown earlier this month for the channel’s eco-friendly initiatives that aimed at reducing air pollution in Kolkata.

     

    The Olive Crown follows the honour for ‘Chalo Paltai’ by reputed news organisation Bloomberg which Star Jalsha won in February. The award, endorsed by CMO Asia and Asian Confederation of Business, recognized the channel’s earnest attempt to recycle toxic and household waste into functional, day-to-day use items.

     

    Star Jalsha launched the ‘Chalo Paltai’ initiative as part of its brand re-launch in 2012. The channel converted 7,000 kilogram of waste generated from flex billboards every day by recycling it into shopping bags, folders, CD covers, table mats, wall hangings and other useful items. These billboards are usually disposed of by burning, a process that emits several harmful toxins into the city’s atmosphere every day.

     

    Star Jalsha’s green campaign was developed in association with Ogilvy & Mather.

     

    Kevin Vaz
    Piyush Pandey

    Kevin Vaz, President and General Manager, Star Jalsha and Jalsha Movies, said, “We are honoured to receive these prestigious awards. These awards are a great encouragement for us to continue doing our bit for the society. We are also thankful to the people of West Bengal and all other dignitaries who supported us in our endevour.”

     

    Piyush Pandey, Executive Chairman & Creative Director, Ogilvy & Mather South Asia, said, “Recycling is an age-old tradition in India and I am extremely happy that Star Jalsha, through Chalo Paltai, has stayed true to our traditions. I sincerely hope that other corporates step forward to adopt a noble cause like this.”

     

     

  • Star's Content Live initiative has bagged the Aegis Graham Bell Award and News Corporation's GEI Award for encouraging a tapeless environment

    Star India’s Green initiative bags back-to-back awards

    By A Correspondent

     

    Star India has bagged back-to-back awards – the prestigious Aegis Graham Bell Award and News Corporation’s GEI (Global Energy Initiative) Innovator Award – for its green initiative that encouraged a tapeless environment.

     

    STAR India won the award that recognizes Innovation in TV, Broadcast & DTH for sustainability at the Aegis Graham Bell Awards, beating more than 100 nominees across categories. The Aegis Graham Bell Award follows the honour for Content Live by way of News Corporation’s GEI Innovator Award last month.

     

    R. Balu, Head and EVP – Broadcast Technology, Krishnan Kutty Head and EVP – Distribution and Gajendra Tijare Senior Vice President – Broadcast Technology received the award on STAR India’s behalf.

     

    The network’s Content Live service, rolled out in January last year, encourages advertisers to go digital while uploading marketing content, thus reducing carbon footprint. Besides, it also enables reduction in spends on traditional tapes and transportation fuel.

     

    “It’s a double delight for us at STAR and encourages to further work toward reducing carbon footprint,” Sanjay Gupta, COO of Star India, said. “This initiative also forms an integral part of the movement to reduce the same by discouraging the use of tapes.”

     

    With Content Live’s new digital workflow, the team dissolved the need for the 2,245 tapes per week and additional 2,500 from advertisers that STAR was previously receiving. This eliminated 153.3 tonnes of CO2 from transportation per messenger per year. STAR also became the first broadcaster in India to go tapeless and digital.

     

    Going tapeless, in addition to reducing costs, also allowed STAR’s clients remove time inefficiencies. Cost savings were delivered to customers by enabling cut in expenditure on hardware such as tapes, logistics and dubbing.

     

    Besides, tape-based system was also vulnerable to external factors such as custom hold-ups, traffic that can delay the delivery of tapes and thereby delaying the entire process.

     

    Aegis Graham Bell Awards 2012, India’s largest and the only award that recognizes innovations in field of Telecom, Internet, Media and Edutainment (TIME), was held on November 1 in New Delhi. It is an initiative by the Aegis School of Business & Telecom, 21st Convergence India 2013 and supported by the Cellular Operators Association of India. The selection of winners is validated by PwC as knowledge partners.