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Tag: Green Gold Animation

  • Announces a digital exclusive 21-movie deal to provide young viewers with access to their most loved characters

    Voot Kids partners Green Gold for Bheem

    By Our Staff

     

    Voot Kids has tied up with Green Gold Animation for digital exclusive 21-movies of Bheem. The Voot Kids Moviethon – Bheem Special will debut exclusively on Voot Kids.

    Ashutosh Parekh
    Ashutosh Parekh

    Said Ashutosh Parekh, Head of Content, Voot Kids: “At Voot Kids, our endeavour has always been to create a content driven platform that brings forth best of fun and learn components, which is salient to every child’s screen time journey.  With over 200 characters across our diverse and expansive content library, we aim at creating a wholesome experience for our young viewers to enjoy their favourites at their will. From our launch, Bheem continues to trend in top characters, making it a strong, stable and lovable character that works well with our young users and their parents. This is definitely one of the biggest content driven initiative in the kids digital space ever, and we are excited and hopeful that our digital exclusive 21-movie partnership that bring so many different avatars of Bheem and significantly add diversity to our content slate. We will continue to invest in creative storytelling that our users will cherish”.

    Rajiv Chilaka
    Rajiv Chilaka

    Added Rajiv Chilaka, Founder & CEO, Green Gold Animation: “As the creator of Bheem, as a character has evolved over the last decade than any other IP, with a worldwide fan following. Our endeavour at Green Gold, has always been widen the franchise’s appeal and fan base, thus leading us to collaborate with India’s most inclusive kids’ platform Voot Kids, with a multi format offerings that makes it truly unique. Voot Kid’s content team’s global benchmarks for engagement and curation convinced us that the platform would be the perfect digital home for our characters and fans to build a deeper bond. The scale and the nature of this content partnership got us excited,  given it is one of a kind that the kids entertainment genre has seen till date.  The launch of 21 Bheem movies, latest and the biggest titles as digital exclusive on VOOT Kids underlines the platform’s commitment to keep their little consumers happy. As a committed parent who subscribes Voot Kids for my children VOOT Kids, it has successfully created a safer environment for kids to enjoy their favourite characters. These kinds of initiatives rewrite the rules of disruptive content strategy as we are thrilled to be a part of it.”

     

     

  • It will be aired every day at 12.30 pm

    ‘Chhota Bheem Kung Fu Dhamaka’ premieres on Pogo

    By A Correspondent

     

    A new 10-episode series of Chhota Bheem Kung Fu Dhamaka premiered on television on April 25 and will be aired every day at 12.30 pm.

     

    Said Rajiv Chilaka, Founder & CEO, Green Gold Animation: “Chhota Bheem Kung Fu Dhamaka movie has been well accepted theatrically by kids all over India, Middle East as well as South Korea. The series carries on the adventures of Bheem and team in China. With a completely new setting and all new adventures, we hope the kids will love watching the series and be entertained.”

     

    Added Abhishek Dutta, South Asia Network Head for Cartoon Network and POGO: “We are excited to launch this new Chhota Bheem series on POGO this summer along with fun-filled, relatable content starring kids’ superhero Bheem that will keep our young viewers engaged and entertained.”

     

     

  • RK Chand will Head Business Development along with Ritesh Kumar and Abhishek Chandra heading the Creative and Animation departments respectively at Golden Robot Animation

    Chhota Bheem founder launches Golden Robot Animation

    By A Correspondent

     

    Green Gold Animation Pvt Ltd, the makers of Chhota Bheem, has embarked upon aggressive expansion plans and has announced the launch of its new studio in Mumbai. The new entity Golden Robot Animation will operate as a sibling of Green Gold Animation with a common management structure.

     

    Said Rajiv Chilaka, MD and Founder of Green Gold Animation: “Green Gold is amongst the leaders in the animation industry today in India. Launching Golden Robot Animation in Mumbai is a big realisation, which will help promote leading-edge expertise in the production of animated shows. This investment acknowledges the talent, creativity and quality of Mumbai’s team,”

     

    RK Chand, who was Business Head at Digitales Studios untl recently, will head business development along with Ritesh Kumar and Abhishek Chandra heading the creative and animation departments respectively at Golden Robot Animation.

     

  • With the series of Super Bheem, Green Gold and Pogo attempt take the Bheem franchise to the next level

    Super Bheem to become a weekly show on Pogo

    By A Correspondent

     

    After the success of the television films on Super Bheem, Green Gold Animation and Pogo are gearing up to present Super Bheem in a weekly episodic format every Sunday, starting, April 2. The makers of ChhotaBheem, Green Gold Animation, have come up with an upscale 3D-off shoot avatar to their star character Chhota Bheem titled as ‘Super Bheem’. It shows Bheem and his friends in a freshly churned 3D animation format, now as a weekly TV series.

     

    Talking about the format, Rajiv Chilaka, the founder of Green Gold Animation and the creator of Chhota Bheem stated: “We are thrilled to take Super Bheem ahead on Pogo on a weekly basis now. The success of Super Bheem TV movies gave us the impetus to expand the content and serve our young audiences much more frequently. Super Bheem is an offshoot of our star character ChhotaBheem, hence there has been raised expectation right at the outset. Green Gold Animatiom is committed to providing innovative and holistic entertainment content, hence expansion of Super Bheem is an effort in the same direction.”

     

  • The much-loved character has leapfrogged from being a mega-hit on Pogo to merchandising and the big screen

    The not-so-chhota success of Chhota Bheem

     

    By Tuhina Anand

     

    Chhota Bheem, the nine-year old boy and his small group of friends – Raju, Chutki and Jaggu (the talking monkey), have been having a dream run on Pogo. Launched in 2008 on the channel, the character of Chhota Bheem has gone on to become immensely popular and we have seen the character move to the bigger screen with Chhota Bheem movie and there is no dearth of merchandise based on his character, including comic book, tee-shirt, fun puzzles, bags, bean bag, toys and more.

     

    Krishna Desai

    Talking about the popularity of the show, Krishna Desai, Director Content, Turner International India Pvt. Ltd, said: “Since its launch in 2008 on Pogo, Chhota Bheem became an overnight success. Today, Chhota Bheem holds several titles to its credit including being ‘Kids’ Favourite TV Character’ (Ormax Media 2011 Report). In addition to other popular shows like Mr Bean and Kumbh Karan, Chhota Bheem has helped Pogo sustain its No 1 since 2011. In fact, this year, the premieres of ‘Chhota Bheem: Dholakpur to Kathmandu’ movie in March and ‘Chhota Bheem aur Hanuman’ movie in May, were the number 1 programs across all channels.” (Source: TAM, All India , 4-14 yrs, 12:00-13:30, March 25 and May 1, 2012)

     

    However, TAM data for the period of April 15-May 12 (CS 4-14 yrs, all India market, excluding feature films shown on kiddie channels) shows that for the channel share, one sees a fluctuation between Pogo and Disney for the top slot where in week 18, Pogo has a share of 25.5 as opposed to 20.4 of Disney. In week 19, Pogo is at 21.2 while Disney has jumped to 24.6.

     

    Giving his take on the popularity of Chhota Bheem and Doraemon, Karthik Lakshminarayan, COO, Crest (Madison Media), said: “Be it Chhota Bheem or Doraemon, both are exceedingly popular in the kids genre. Even for the top slot there is a tussle between both the shows. The popularity works well for the advertisers as well as the channel. However, if one were to look at superior production quality then Chhota Bheem scores over Doraemon as the latter seems dated.”

     

    While Doraemon might seem dated, there is no lacking in its popularity. The show runs on Disney as well as Hungama almost round the clock. Same is the case with Pogo, where Chhota Bheem and its repeats are shown numerous times during the day. Mr Desai, talking about this strategy said: “Normally, most shows face the issue of fatigue over a period of time. But in the cases of popular shows like Chhota Bheem, this factor is not applicable. When any show is launched there is a novelty factor which draws in new audiences. Thereafter, the true test of success begins. If kids like the show, they will tune in to watch their favourite episode over and over again. Over a period of time, kids tune-in to pre-empt the dialogues or even sing along with the theme song, making them feel like a part of the toon world. Also, the non-sequential flow of episodes helps to steer clear of boredom.”

     

    “Being a pioneer in the kids’ genre, we have done in-depth studies analysing the viewing patterns of kids between the ages of 4-14 years so as to effectively target our core TG. Basis these studies we decide the schedule for our channels. The second factor taken into consideration is to ensure that the scheduling of both our channels (Cartoon Network and Pogo) complement each other and don’t eat into each others share. We also consider the competition and other TV genres scheduling while lining up our shows,” he added.

     

    Some of the other popular shows on Kids channel include Kumbh Karan on Pogo, Roll No 21 on Cartoon Network, the Suite Life of Karan and Kabir on Disney, Art Attack again on Disney, Ninja Hattori on Nick, Oggy and the Cockroaches on Nick, Mr Bean the Animated Series on Pogo and Tom and Jerry Show on Cartoon Network.

     

    However, the success of Bheem lies in the fact that it’s an indigenous animated series created by Green Gold Animation Pvt. Ltd, based in Hyderabad. As Mr Desai of Pogo pointed that what stands out about the series is the strong story and characters. Although it is based in the mythical and timeless village of ‘Dholakpur’, the characters are very relevant to the mannerisms of kids today. Thus, kids relate to the characters and aspire to be like them be it a superhero or a best friend. “Yes, we did anticipate the show to do well but we all have been happily surprised at how phenomenally well it is doing,” said Mr Desai.

     

    With the success of Chhota Bheem, came its movies that Pogo co-produced, the recent one being Chhota Bheem and the curse of Damyaan which was released last Friday.

     

    Source: TAM Media Research, TG: CS 4-14 yrs, Market: All India, Period: Week 16 to 19 (Apr 15 to May 12), 2012 *Note : The analysis excludes Feature films aired on Kids channels

     

    Some of these movies were aired in 2011 on Pogo and the channel has a more aggressive strategy for them in 2012, wherein they will showcase one new movie every alternate month. In March, Pogo aired ‘Chhota Bheem: Dholakpur to Kathmandu’ and in May premiered ‘Chhota Bheem aur Hanuman’.

     

    Also seeing the popularity of other supporting characters in the show, like Bheem’s best friend Raju, Pogo  create a successful spin-off movie on him called ‘Mighty Raju’ in 2011. Sequels to Mighty Raju will also be seen in 2012. Its online success can be gauged from the fact that on www.pogo.tv, there are 700+ games on the site out of which Chhota Bheem enjoys a majority.