MxMIndia

Tag: Grasshoppers India

  • Launched in November 2012, Reboot is a category leader in the IT refurbishment space

    Grasshoppers India bags Reboot’s digital mandate

    By A Correspondent

     

    Delhi-based communications agency Grasshoppers India has joined hands with Reboot Systems to help the brand connect with the youth as it looks at an expansion in the retail space through brick and mortar as well as online platforms.

     

    Launched in November 2012, Reboot is a category leader in the IT refurbishment space with a 300 per cent annual growth and most of its procurement and sales so far taking place in the corporate sector. The brand is now looking at increasing its retail presence by setting-up over 250 Experience Centres and Zones across the country by March 2017. Currently, there are 20 Reboot Experience Centres and Zones across 12 states. The brand offers refurbished PCs (desktops & laptops), PC peripherals and mobility devices (IPhones and IPads only), but has now launched a new category of products especially aimed at the youth which include fitness tracking bands, cameras and gaming consoles. Gradually, Reboot plans to offer all chip-based products that weigh less than 7kg in weight via refurbishing across all is channels.

     

    Reboot’s CEO & Co-Founder Rahul Chowdhury, “Refurbishment is a popular concept in the West but is yet to gain full momentum in India though the surface is getting scratched now. Through our partnership with Grasshoppers, we not only want to draw attention to our brand but also create awareness among the target audience about the need for embracing refurbished products for a host of economic and environmental benefits. It is important for people to know that refurbishment is not a synonym for second hand. Rather, a refurbished product bought from a reliable Microsoft Registered Refurbisher is as good as new. Every Indian should own a refurbished product so that they are able to own a device of their choice just like globally in developed nations where consumers own between 3 and 4 devices. Reboot will play at the heart of the ecosystem via its innovative take back policy to reduce E-Waste for the country and have a simple disposition for end consumers. With the objective of educating the masses, we will be coming up with a lot of interesting and interactive campaigns on various digital platforms including YouTube, Facebook and Google.”

     

    “We live in a tech-savvy era where a lot of us discard our e-goods within a couple of years in order to buy the latest gadget. When Reboot approached us for this campaign, we got very excited with the thought of getting associated with a cause where we will be able to instigate the affluent people of the society to help the technology deprived through a small gesture of giving away their disposable IT and technology assets for refurbishment. Our campaign will also encourage people with a good spending power to opt for refurbished products not only to save money but because it is good for the environment.” said Grasshoppers’ Director, Arjun Banerjee.

     

  • The brand is looking at strengthening its position in the retail space

    Grasshoppers India to handle creative biz of Aquionics International

    By A Correspondent

     

    Kuala Lumpur based Aquionics International, which is an expert in the area of designing, developing and manufacturing water cleansing systems, has given the creative mandate for its India operations to Grasshoppers India Pvt. Ltd. Though Aquionics entered India three years ago, it was so far focusing on the water treatment segment in the B2B markets. The brand is now looking at strengthening its position in the retail space as well and is embarking on an aggressive marketing campaign to create awareness among the end consumers about its various product offerings.

     

    Grasshoppers will be working on a 360 degree advertising campaign which will initially focus on North India and gradually extend to other key markets across the country.

     

    Aquionics International, which was incepted in Australia in 1973 by Garry Adams, has designed some of the largest aquariums in the world including the famous Dubai Mall Aquarium & Siam Paragon Aquarium, Bangkok. In the retail segment, the brand not only offers contemporary range of RO systems but also complete water treatment solutions such as wholehouse water softeners, wholehouse filters, sand & carbon filters and iron removers which have become the need of the hour in the urban areas in India with the highly polluted and untreated water that the households consume.

     

    Sandesh Srivastava, Vice President (Strategy, B.D. & Operations), Aquionics International said, “A lot of health, skin and hair problems that the urban population constantly struggles with are due to the hard and impure water in the households. Our innovative products and solutions go a long way in combating those issues as well as in reducing the home energy consumption and also save home appliances such as geysers & washing machines from scaling considerably. Nobody understands water better than we do and the campaign that we are currently developing in partnership with Grasshoppers is aimed at making Indian consumers aware of our expertise in the water purification segment.”

     

    Grasshoppers has been awarded the creative duties following a multi-agency pitch. Over the past few years, the agency has been associated with various initiatives that have been in the larger interest of the society. “By associating with Aquionics, we are not aiming only to promote water filters. Rather, we are looking at addressing the water problem that a lot of people are suffering from. It delights us to get associated with a company that has some innovative solutions in this space,” said Megha Jain, Chief Brand Strategist, Grasshoppers India.