MxMIndia

Tag: Grasim Industries Limited

  • … to pay ode to Kerala

    Linen campaign for Onam

    The Aditya Birla Group fashion brand Linen Club has come up with its Onam 2024 campaign, ‘Ona Vakdhanam’ (#KeptMyPromise).

    Said Satyaki Ghosh, CEO of Domestic Textiles at Grasim Industries Limited, Aditya Birla Group: “At Linen Club, we uphold the promise of quality and authenticity that has defined our brand for decades. Our Onam campaign, ‘Ona Vakdhanam,’ pays homage to these enduring values and the vibrant spirit of Kerala. As the state revels in celebrations, we are excited to showcase our extensive range of colours, designs, and textures across fabrics and apparels for the new age men of today. With cutting-edge European technology, we ensure our fabrics are crafted to the highest standards of quality and sustainability. With our new store opening in Lulu Mall, Calicut, we look forward to deepening our connection with the people of Kerala and continuing to offer linen fabrics that embody the true essence of the region and its people.”

  • Under the brand name 'Birla Opus'

    Aditya Birla Group forays into decorative paints business

    By Our Staff

     

    Grasim Industries Limited, flagship company of the Aditya Birla Group, unveiled the brand name of its paints business, ‘Birla Opus’. The market launch of Birla Opus is scheduled for Q4FY24. Grasim will offer a full suite of high-quality products in the decorative paints segment.

     

    Kumar Mangalam Birla, Chairman, Aditya Birla Group said: “Our foray into decorative paints is a strategic portfolio choice that enables us to tap into a high-growth market and expand our presence in the vibrant Indian consumer landscape. Our paints business will build on the power and trust associated with the Aditya Birla brand. The Company has over the last couple of years built a strong foundation to enable a successful business launch. We endeavour to become a profitable No. 2 player in the coming years and announcing our brand name is the first of many steps that will follow in this direction.”