MxMIndia

Tag: Grapes

  • To handle the brand’s overall social media communications

    Grapes wins digital mandate of Origin Tea

    By Our Staff

     

    Grapes, an integrated communications agency, onboards OT India, from the house of Origin Tea Collective, a wellness tea brand.

     

    As per the mandate, Grapes will be handling the brand’s overall social media communications and media responsibilities, along with influencer marketing and e-commerce initiatives. The scope of work also expands to include product shoots and certain offline content development for the brand.

     

    Said Gulshan Kumar Magon, Founder, Chairman and CEO, OT India: “India is a heritage rich country with a huge tea-loving consumer base, who take the tea business very seriously. Well, so do we! Which is why we are thrilled to reach this audience who appreciates our commitment to excellence. We are confident in Grapes’ expertise and their innovative approach to assist us in this endeavour.”

     

    Added Shradha Agarwal, Co-Founder & CEO, Grapes: “The Indian consumer is undergoing a fundamental shift in income and consumption structure. With the High Income and Upper/Middle Income households primed to increase by 5% and 13% respectively by 2030, the consumers are becoming more quality-conscious, with a focus on design and aesthetics of the products. I believe that OT India is uniquely positioned to cater to these evolving consumer preferences with its premium mass market products. So, by leveraging strategic and engaging content, we plan to foster a deeper connection between OT India and its target audience, ultimately driving brand awareness and customer engagement.”

     

  • To mark National Tiles Day 2023

    Hindware Italian Tiles launches new campaign

    By Our Staff

     

    Hindware Italian Tiles, announces the launch of its new campaign ‘Broken not Waste’. Conceptualised and executed by Hindware Italian Tiles and Grapes, an integrated communications agency, the campaign aims to raise awareness about the wastage of tiles that occurs during construction and renovation projects. It encourages consumers to adopt a sustainable approach by reusing or recycling broken tiles. As part of the campaign, Hindware has partnered up with Delhi Street Art – DSA Foundation to create mosaics using waste tiles and view broken tiles as a valuable resource that can be repurposed and used creatively.

     

    The campaign involves creating vibrant mosaics of 32 square feet at Harcourt Butler Senior Secondary School and Surjit Wasu Memorial School in New Delhi. The mosaics were created by a team of talented artists, interior designers and architects who used their creativity and skills to transform waste tiles into beautiful works of art. The entire project is part of Hindware’s commitment to sustainable design and their efforts to reduce waste.

     

    Commenting on the launch of the campaign, Sudhanshu Pokhriyal, Chief Executive Officer, Bath & Tiles, Hindware Limited said: “As the leader in the bathroom industry in India, we felt that we had a responsibility to address the issue of waste produced through renovation and construction. Our campaign ‘Broken Not Waste’ is another step towards raising awareness for usage of the wastage of tiles that occurs during construction and renovation projects and encourage people and industry leaders to adopt sustainable practices. With this campaign, we further strengthen our commitment to sustainability and our aim to reduce environmental impact through innovation and creativity.”

     

    Speaking on the campaign, Shradha Agarwal, Co-Founder & CEO, Grapes commented: “Our main purpose with the ‘Broken Not Waste’ initiative is to promote a sustainable mindset, with the tile and construction industry at the centre of it. So, the campaign communication focused on providing simple, practical solutions to combat the issue, while sensitising the audience about it. Moreover, the mosaic art installations give a physical presence to the idea and serve as a tangible representation of the impact garnered by the initiative.”

     

  • A music video campaign is developed in collaboration with Grapes Integrated

    Eicher’s #UpTimeHaiTohOnTimeHai

    By Our Staff

     

    Eicher is celebrating its passion for Uptime, as an indicator of its “commitment to put the truck back on the road on time”. Grapes Integrated has conceptualised and executed this music video campaign for the Eicher brand. The overall campaign intends to showcase the competence and collaboration of the technicians and other support services around the theme of UpTimeHaiTohOnTimeHai.

     

    Said Shradha Agarwal, Co-founder and CEO Grapes: “Eicher as a brand has always worked towards optimising the performance of the vehicle. The uptime services it provides play an instrumental role in ensuring minimum disruption to the supply chain by ensuring the vehicle coming to its workshop hits the road back on time. The chorus UpTimeHaiTohOnTimeHai depicted with the help of music and dance effectively establishes the role of Eicher in providing superior uptime to avoid any unplanned breakdowns. Therefore, to instill this message amongst the Eicher uptime workers on regular basis, we thought there is nothing better than coming up with an anthem that can be played and celebrated by the Eicher technicians”.

     

    Added Rohan Mascarenhas (Head – Brand & Marcom), Eicher: “At Eicher, Uptime is not just a service promise but a movement, that each of us, play a role. This video showcases the passion of Team Eicher and is a source of inspiration to make everyone continuously move to the Uptime Beat. And the team at Grapes did a fantastic job in effectively capturing the essence of Uptime in an extremely innovative and entertaining manner”.

     

  • To manage community building, digital campaign strategy and product launches

    Grapes bags digital AOR mandate for Faces Canada

    By Our Staff

     

    Grapes, an integrated marketing agency, has bagged the digital media mandate for Faces Canada cosmetic brand. The mandate will be handled by the agency’s Mumbai office.

     

    Said Shradha Agarwal, Co-Founder and CEO, Grapes: “We are really looking forward to work with Faces Canada. As a premium cosmetic brand, it is part of a niche industry and this brings to forefront our proficiency in leaving behind a strong recall value amongst the audience for the brand with the help of our ingenious campaigns”.

     

    Added Devkey Advani, Creative Director, Faces Canada: “We’re a brand that cares and we never compromise on quality, which can be seen in all our products; they’re good-for-skin AND high-performance. Just like our clutter-breaking products, we needed unique digital messaging to amplify visibility amongst the target audience. With content becoming massy and cluttered, it’s become imperative more than ever to stand apart from the noise. Grapes coming in with their expertise to efficiently lead the digital presence made it easy for use to choose them without any second thoughts. We look forward to reaching creative milestones together in the coming time.”

     

  • The agency will handle marketing communications for the brand

    Grapes wins digital AOR mandate of Maharishi Ayurveda

    By Our Staff

     

    Maharishi Ayurveda has awarded its Digital AOR Mandate to Grapes, an integrated marketing agency. The agency won the mandate following a multi-agency pitch for the German market. The team from New Delhi will service the account.

     

    Speaking on the occasion, Rajat Wahi, Head of Global Marketing & Digital Business for Maharishi Ayurveda Pvt. Ltd, said: “Considering that we live in a digital age, it becomes even more essential to establish the right communication and present a comprehensive brand image. We chose Grapes to achieve this purpose as it has a niche in curating end-to-end marketing strategies which will give the desired media mileage to our brand. The collaboration will help us in widening our target audience base, in our existing and new markets we plan to foray into, and at the same time instil a strong recall value amongst the consumers for our brand.”

     

    Added Shradha Agarwal, CEO and Co-Founder, of Grapes: “We are really looking forward to our association with Maharishi Ayurveda. I believe working with them will bring a new set of experiences for us. We are determined to make Maharishi Ayurveda a go-to brand amongst the cohort who aspires to live a healthy and natural life. We are in perfect alignment with the aspiration of the brand which will help us in coming up with strategies and narration that will echo the excellence of the brand in their particular category. In this, our marketing expertise will play an instrumental role in creating awareness about the brand.”

     

  • To focus on creating and executing content, and social media management

    JBL appoints Grapes as its social media AoR

    By Our Staff

     

    JBL, an American audio equipment manufacturer, owned by Harman International, a subsidiary of Samsung Electronics, has assigned its social media mandate to Grapes, an integrated marketing agency. As per the mandate, Grapes will be responsible for the JBL’s social media strategy, planning and execution. The agency will look after content creation and ORM, respectively for the company.

     

    Akhil Sethi
    Akhil Sethi

    Speaking on the development, Akhil Sethi, Head of Digital Marketing for JBL, Harman India, said: “We are excited to partner with Grapes to further strengthen our social media efforts for JBL in India. The agency perfectly aligns with our vision and we are confident that the collaboration will bring about a unified end result. Our campaign objective lies in creating clear communication that will help us in connecting with customers across demography. We are looking forward towards establishing a powerful brand narrative for JBL through Grapes in the months to come.”

     

    Shradha Agarwal
    Shradha Agarwal

    Commenting on the mandate win, Shradha Agarwal, CEO & Co-Founder, Grapes, added: “We’re ecstatic to associate with JBL India as their digital partners. The brand has a legacy of 75 years built on its unmatched sound quality and we are determined to strengthen JBL’s presence further with value-driven engagement, to make it the most preferred audio brand amongst the growing audience base.  With social media at the epicentre of our lives, we are keen on taking the brand’s social presence to the next level. While we will continue to leverage the key pillars of the brand like Mute the World, Dare to Listen, the Quantum gaming series etc., we will be focusing on further enhancing the headphones vertical. We are also keen on tapping into the large sound and music loving demography in the country, to build a unique community for the brand. The agency will create innovative campaigns for the brand to establish a strong line of connection with the audience, all aimed at enhancing the recall value of the brand.”

     

  • To focus on developing Integrated Communication Strategy

    Grapes bags mandate for Zee Media

    By Our Staff

     

    Zee Media Limited has appointed Grapes as its integrated creative partner. The account won after following a multi-agency pitch and will be serviced by its Delhi office.  The mandate includes Zee News, one of the leading Hindi news channels in India, and the other channels under the Zee Network realm such as Zee Business, Zee 24 Ghanta, Zee 24 Taas, and Zee Digital which includes brands like Bgr. in, bollywoodlife.com and India.com.

     

    Speaking on the development, Anindya Khare, Marketing Head, Zee Media, said: “It is our pleasure to associate with Grapes. The agency has a strong foothold in the market. We look forward to reaching our consumers effectively. The decision to choose Grapes to handle our Integrated Creative Duties was decided based on the intensive pitch where the agency outshined given to their compelling, creative and engaging plan of action. It was completely in sync and united with our strategically devised creative approach.”

     

    Added Shradha Agarwal, CEO & Co-Founder, of Grapes: “It is a proud moment to have a brand like Zee Media as our client. We are quite pleased to have them on onboard. We look forward to building a strong communication base for the network across platforms. We are quite enthralled with the association and will relentlessly help them in building a strong bond with their audience. Considering that Zee Media is one of the largest news networks in India, we strive to amplify its presence and reach amongst the audience with our holistic communication approach that relates to the ethos of the company.”

     

  • The agency will be managing the digital duties of the brand such as media planning and buying, creativity, digital branding, strategy and SEO to amplify the media outreach

    Grapes Digital wins the Digital AOR mandate for CP Plus

    By Our Staff

     

    CP Plus, the security and surveillance solution provider, has signed Grapes, an integrated marketing agency for its digital AOR mandate. The company has won the mandate following a multi-agency pitch and will service the account from its New Delhi office.

     

    Speaking on the development, Ananmay Khemka, Executive Director – CP Plus, said: “Being one of the recognised brands in the advanced security and surveillance solution, our constant endeavour is to provide the best range of products and services catering to the security needs of India. In the last few years, CP Plus has witnessed unmatched growth. We are quite enthusiastic to expand our business. Thus, digital plays a crucial role in building the business. We are impressed with Grapes vision for our brand. We are quite optimistic that Grapes expertise and nuanced understanding of digital media will fuel our vision”.

     

    Commenting on the win, Shradha Agarwal, CEO and Co-Founder Grapes, added: “We are pleased to associate with CP Plus as their digital partner. It’s a market leader in the security and surveillance industry. The demand for cameras and other surveillance products has witnessed an uptick demand owing to safety reasons. Also, the consumer behaviour pattern is changing, and there is a lot of scope in the market to perform well in the coming year. With a strategic approach and creative thinking, we look forward to creating great work in new and unprecedented directions for the brand. With our expertise in digital solutions, we strive to increase the visibility of the brand and create top-of-the-mind recall value amongst consumers”.

     

  • Expected to deliver innovative solutions for growth

    Shradha Agarwal joins Grapes digital agency as CEO

    By Our Staff

     

    Shradha Agarwal
    Shradha Agarwal

    Grapes, marketing and digital agency, has announced the appointment of Shradha Agarwal as Chief Executive Officer. She will be based out of the agency’s headquarters in Delhi and will manage the overall business and operations of the company. Agarwal takes the baton from Himanshu Arya, who will move to a more strategic role within Grapes.

     

    Speaking on the appointment, Himanshu Arya, Founder, Grapes, said: “In 2015, Shradha joined me and we launched Grapes Digital, now Grapes, and since then there has been no looking back. She has been key to the agency’s success. While leading the strategic planning function at Grapes, she has also been instrumental in laying down goals and the approach to both business and culture. Today our 200+ Grapes family comprises agile, eager and passionate performers. With Shradha taking the lead, her dedication and commitment will take us closer to the target of becoming a 500+ member strong team that will deliver path breaking creative solutions to drive huge impact for our clients.”

     

  • Prior to this, he was associated with Wunderman Thompson

    Grapes appoints Partha Sengupta as Creative Director

    By Our Staff

     

    Partha Sengupta
    Partha Sengupta

    Grapes marketing agency has appointed Partha Sengupta as the Creative Director. He will be based out of the agency’s Delhi office and will report to Shradha Agarwal, Chief Operating Officer and Strategy Head at the company. Sengupta will be responsible for the agency’s creative output for brands.

     

    Speaking on the appointment, Shradha Agarwal, COO and Strategy Head, Grapes, said:“We are pleased to welcome Partha to the team. He comes with years of creative experience in the advertising fraternity and is a great asset to us as he holds impeccable expertise in conceptualising and executing creative ideas for brands. I am confident that he will continue to be an amazing leader, he brings not just the experience but the kind of enthusiasm and passion he entails has inspired us. I am sure he will deliver astonishing work, and I could see an exciting time for the agency.”

     

    Partha Sengupta, Creative Director, Grapes, added: “I am extremely excited and ready for the new and exhilarating journey at Grapes. Advertising gives me the scope to solve problems for brands through design, art, and creative strategy. I look forward to working with the teams and assisting them to deliver creative solutions for our clients.”

     

  • Narain was previously associated with McCann Worldgroup

    Grapes appoints Priyank Narain as ECD

    By Our Staff

     

    Grapes, the marketing agency, has appointed Priyank Narain as its new Executive Creative Director. He will be based out of the agency’s Delhi office and will report to Chief Operating Officer and Strategy Head, Shradha Agarwal. Narain will look after the agency’s creative responsibility across all brands, nationally. Previously, Narain was associated with McCann Worldgroup as a Senior Creative Director for more than two and a half years, where he was managing some of the biggest brands.

     

    Said Agarwal: “We are excited to welcome Priyank to the Grapes family as we look to accelerate our business and deliver ground-breaking work for our clients. He has rich creative experience on a varied section of brands and categories. His unique creative approach in designing digital experience is a perfect fit for our company.  I am extremely delighted to have him on board.

     

    Commenting on his new role, Narain added: “It’s wonderful to be onboard with Grapes, an integrated agency with a great vision and several interesting brands. I look forward to creating some disruptive work that drives brands and businesses forward.”