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Tag: Grapes Digital

  • The agency will be managing the digital duties of the brand such as media planning and buying, creativity, digital branding, strategy and SEO to amplify the media outreach

    Grapes Digital wins the Digital AOR mandate for CP Plus

    By Our Staff

     

    CP Plus, the security and surveillance solution provider, has signed Grapes, an integrated marketing agency for its digital AOR mandate. The company has won the mandate following a multi-agency pitch and will service the account from its New Delhi office.

     

    Speaking on the development, Ananmay Khemka, Executive Director – CP Plus, said: “Being one of the recognised brands in the advanced security and surveillance solution, our constant endeavour is to provide the best range of products and services catering to the security needs of India. In the last few years, CP Plus has witnessed unmatched growth. We are quite enthusiastic to expand our business. Thus, digital plays a crucial role in building the business. We are impressed with Grapes vision for our brand. We are quite optimistic that Grapes expertise and nuanced understanding of digital media will fuel our vision”.

     

    Commenting on the win, Shradha Agarwal, CEO and Co-Founder Grapes, added: “We are pleased to associate with CP Plus as their digital partner. It’s a market leader in the security and surveillance industry. The demand for cameras and other surveillance products has witnessed an uptick demand owing to safety reasons. Also, the consumer behaviour pattern is changing, and there is a lot of scope in the market to perform well in the coming year. With a strategic approach and creative thinking, we look forward to creating great work in new and unprecedented directions for the brand. With our expertise in digital solutions, we strive to increase the visibility of the brand and create top-of-the-mind recall value amongst consumers”.

     

  • Expected to deliver innovative solutions for growth

    Shradha Agarwal joins Grapes digital agency as CEO

    By Our Staff

     

    Shradha Agarwal
    Shradha Agarwal

    Grapes, marketing and digital agency, has announced the appointment of Shradha Agarwal as Chief Executive Officer. She will be based out of the agency’s headquarters in Delhi and will manage the overall business and operations of the company. Agarwal takes the baton from Himanshu Arya, who will move to a more strategic role within Grapes.

     

    Speaking on the appointment, Himanshu Arya, Founder, Grapes, said: “In 2015, Shradha joined me and we launched Grapes Digital, now Grapes, and since then there has been no looking back. She has been key to the agency’s success. While leading the strategic planning function at Grapes, she has also been instrumental in laying down goals and the approach to both business and culture. Today our 200+ Grapes family comprises agile, eager and passionate performers. With Shradha taking the lead, her dedication and commitment will take us closer to the target of becoming a 500+ member strong team that will deliver path breaking creative solutions to drive huge impact for our clients.”

     

  • The campaign videos highlight the disadvantages of impure diesel

    Grapes Digital creates awareness videos for Eicher Trucks

    By Our Staff

     

    Eicher Trucks and Buses has called for better sensitisation of truck and bus drivers towards the fuel used in the vehicle. In a bid to raise awareness towards adulterated fuel and perceiving drivers as an important stakeholder, Eicher has come up with a digital campaign underlining the benefits of using unadulterated diesel.

     

    The brand has released a series of three animated videos targeting the truck driver community. The campaign has been executed and conceptualised by Grapes Digital.

     

    Speaking on the campaign, Shradha Agarwal, COO and Strategy Head, Grapes Digital, said: “The motive behind this campaign is to change the mindset of truck drivers who opt for mixed diesel that can have dire consequences on the engine and environment as well. It is necessary to make sure that the oil used is pure and in good condition. In case there is debris in the diesel, it will directly impact the performance of the vehicle. We want to initiate a positive dialogue among the truck drivers through the campaign.

     

  • Strengthens team in Bengaluru market

    Grapes Digital expands footprint

    By Our Staff

     

    Grapes Digital marketing agency has announced its expansion by strengthening its first-ever team in Bengaluru. The agency has currently closed in on a couple of key leadership roles.

     

    Himanshu Arya
    Himanshu Arya

    Speaking on the expansion, Himanshu Arya, Founder and CEO, Grapes Digital said: “In the last few months, there has been a considerable increase in spending on digital marketing by brands, and we expect a 2x increase in our revenue by the end of the current financial year. With this expansion, our objective is to expand our client base and offer the best and innovative solutions to our clients. We have managed to build a strong presence in Delhi and Mumbai. Hence, the next crucial step to expand the company’s base is to have our presence in Bangalore, the market caters to a host of start-ups and businesses in India. With this expansion, we will serve as a hub for the southern region as well.”

     

  • To manage media planning and buying, creative, digital branding, strategy

    Grapes Digital bags AOR for Supertails.com

    By Our Staff

     

    Bengaluru-based digital pet care start-up, Supertails.com has assigned its first time digital AOR and Communication (PR) mandate to Grapes Digital. As per the mandate, the agency will be responsible for executing digital duties of the brand such as media planning and buying, creative and digital branding and strategy, content planning for social media marketing along with public relations.

     

    Commenting on the partnership, Vineet Khanna, Co-Founder of Supertails said: “As the population of pet parents increases in the country, so does the need for having a strong communication to resonate with them. As the young pet parent population increases, we aim to enrich this new journey for them with products and services that they require the most. We are extremely happy to associate with Grapes Digital. We are confident that the agency will deliver the best campaigns through their creative teams, media relations and build a strong digital presence. We look forward to a great association with them.”

     

    Added Himanshu Arya, Founder and CEO, Grapes Digital: “Pet care space in India has been waiting for a disruptive and innovative thought process to solve for the customers’ major issues. Supertails.com is a first-of-its-kind platform that supports the ever-increasing pet parent community by providing trustworthy veterinary care and a one-stop solution for pet food and supplies. We are enthused to partner with Supertails.com and look forward to delivering our best resources to the brand. We will be focusing on creating engaging, appealing and innovative digital campaigns for the brand to help reach the target audiences.”

     

  • Will be responsible for all corporate announcements and campaign amplification

    Grapes Digital bags PR mandate for Mankind

    By Our Staff

     

    Mankind Pharma has appointed Grapes Digital to handle its PR mandate. Grapes Digital’s Delhi office will  be responsible for public relations strategy, planning and execution for Mankind Pharma and the seven brands under the corporate brand. The agency will strengthen Mankind Pharma’s core brand value through an integrated communications approach combining strategic counselling and communication, media advocacy, crisis management and driving thought leadership in the pharma and healthcare space.

     

    Joy Chatterjee
    Joy Chatterjee

    Said Joy Chatterjee, General Manager, Sales and Marketing, Mankind Pharma: “We are extremely happy to associate with Grapes Digital as our communication partners. We believe that leveraging Grapes Digital’s expertise and long standing experience in the industry will enhance our brand visibility and connect with the target audience. We are confident this partnership will help us communicate our purpose as a brand and build the vision.”

     

    Himanshu Arya
    Himanshu Arya

    Added Himanshu Arya, Founder and CEO, Grapes Digital: “We are delighted that our deep and extensive understanding of corporate communications and a strong team have helped us win the mandate for Mankind Pharma, in their communication journey. We are keen on delivering result-oriented strategies and are delighted to leverage this association.”

     

  • Will be responsible for digital campaign and content planning

    Grapes Digital wins AOR mandate for Streax Professional

    By Our Staff

     

    Hair care brand Streax Professional has assigned its digital AOR mandate to Grapes Digital. The agency will be responsible for executing digital duties on the brand including content planning, creative support, media planning and buying and Influencer Marketing.

     

    Said Ameya Dangi, COO, HRI  India: “We are excited to  associate with Grapes Digital. We are confident that the agency will deliver the best campaigns through their creative teams, and will help us to reach our digital target audience. Today presence in the digital world is a very important way in which brands establish closer connect with their audience. Streax Professional has built a strong digital presence over the years and through our partnership with Grapes Digital, we intend to scale even greater heights.”

     

    Added Himanshu Arya, Founder and CEO, Grapes Digital: “Streax Professional has a notable brand presence in the market that they have maintained and we look forward to working our charm on the brand. Like us, the brand also believes that digital is an important medium but our thinking isn’t restricted to that. The team will be focussing on creating ideas that connect with the consumers and more importantly get them from digital spaces to the store and associate with the brand. We are looking forward to creating interesting, engaging, and innovative digital campaigns for the brand to help reach its target audiences. We are keen on delivering result-oriented strategies and are delighted to leverage this association.”

     

     

  • Ropes in bloggers and influencers for promotion

    Grapes Digital campaigns for Rasna recipes

    By Our Staff

     

    Instant drink manufacturers Rasna has launched a campaign to expand its involvement in the kitchen with #LoveURasnaRecipes. The brand has collaborated with a set of influencers to share and amplify the message to reach out to the target audience. The videos were posted by the influencers on their social media platforms such as Facebook, Youtube and Instagram handle. The brand used the digital medium to create a personal connection and increase the brand value.

     

    Said Himanshu Arya, Founder and CEO- Grapes Digital: “Rasna had to move beyond boundaries as “Recipes” has been the most searched category in 2020 during lockdown 1.0 and given the current scenario recipes is going to become huge in lockdown 2.0 too. Rasna also aspired to create something different this year, which involves them with consumers more than before. This campaign given the GWI Report of consumer’s interests in learning new skills and cooking is bound to rise. Also, Influencer marketing is one of the most effective ways to expand the brand’s reach and increase credibility in the market. Bloggers and influencers have now acquired a prominent share in brands marketing strategies. Influencers have become a mainstream medium in the advertising world.”

     

    Added Piruz Khambatta, Chairman, Rasna Pvt Ltd: “Lockdown comes with a new normal and one new normal everybody is experiencing is the urge to become a cook. The urge to become a cook has opened doors for companies to innovate lots of products that can be used as cookery ingredients. How could Rasna be far behind? Through our soft drinks are always used for making beverages like falooda’s, mocktails milkshakes. Rasna has taken the lead this year to even make it into an additive to make items like cake, cookies, jellies and much more, of course in addition to our all-time favourite Ice Lollies”.

     

     

  • As part of this mandate, the agency will manage digital marketing and social media strategy, influencer management and content planning

    Hindware appoints Grapes Digital

    By A Correspondent

     

    Hindware (Bath Product Division) has appointed Grapes Digital to handle its digital duties. The account was won following a multi-agency pitch.  The agency’s Delhi office will manage digital marketing, social media strategy, influencer management and content planning for the brand.

     

    Commenting on the partnership, Charu Malhotra, Vice President & Head of Marketing (Bath Products ) Brilloca Ltd, said: “The new normal world has brought new challenges which requires creative and thoughtful innovations to stand in the market. We found Grapes Digital’s work engaging and delivering on the parameters similar to our business objectives. We are looking forward to a great partnership with Grapes Digital to take Hindware to newer heights.”

     

    Speaking on the win, Himanshu Arya, Founder and CEO, Grapes Digital added: “We are delighted that our deep  and extensive understanding of digital media and the strong team of creative minds have helped us win the mandate for Hindware in their digital outreach. It is an exciting opportunity and we are looking forward to delivering result-oriented strategies through the creative use of the digital world.”

     

     

  • The account will be handled from the Mumbai office

    Grapes Digital to handle Omved Therapies’ digital

    By A Correspondent

     

    Grapes Digital has won the entire digital duties of Omved Therapies. Grapes Digital will manage the company’s digital mandate comprising social media, digital strategy, influencer marketing along with creating innovative content strategy.

     

    The account was won in multi-agency pitch and will be handled from the Mumbai office.

     

    Commenting on the win, Himanshu Arya, Founder and CEO, Grapes Digital said: “Skin care market in India is rapidly evolving and growing market. We see a lot of scope of interesting digital campaigns which will help Omved Therapies reach out to a larger customer base across the globe. We look forward to our association with them.”

     

    On this association, Vaasu Birudukota, Director, Omved Therapies added:  “We are super excited and proud of our new partnership with Grapes Digital. We were looking out for an agency for quite some time with good experience and understanding of the growing digital & social platforms. In the process, we identified and joined hands with Grapes Digital to strengthen our digital reach. We noticed real good work contributed to various brands and look forward to mutually beneficial journey ahead for both of us”

     

     

  • The tyre company promoted its five-year unconditional warranty offer

    Maxxis Tyres launches #PaanchSaalBemisaal campaign

    By A Correspondent

     

    Maxxis India, a sub-company of the Maxxis Group, the largest two-wheeler tyre manufacturer and one of the world’s fastest growing tyre companies, launched a digital campaign titled #PaanchSaalBemisaal. The campaign highlights Maxxis Tyres’ five-year unconditional warranty with first year free replacement.

     

    Conceptualised by Grapes Digital, #PaanchSaalBemisaal is a digital campaign around the idea, ‘Waade Pe Gaadi Nahi Chalti, Warranty Pe Chalti Hai’. The campaign uses humour through a crisp story to establish the brand property connect with election theme at the forefront.

     

    Commenting on the brand positioning through this campaign, Bing Lin Wu, Marketing Head, Maxxis Tyres said: “As India’s growing two-wheeler tyre company, we wanted our customers to know more about our industry-first 5-year unconditional warranty with 1st year free replacement. General elections gave us just the right opportunity to talk about warranty, in a contextually interesting way. We are confident that this campaign will appeal to a wide range of customers and acquaint them with Maxxis warranty, change the industry dynamics and help redefine warranty standards.”

     

    Said Himanshu Arya, CEO, Grapes Digital: “To choose warranty over waada (promise) was a powerful consumer-facing insight that we came across. #PaanchSaalBemisaal was the perfect hack to tap into the conversations around the general elections. It was action-oriented, well rooted in the product proposition and highly topical as well. With all the right boxes ticked we had just one question to answer- if not now, then when?” And addressing that concern the campaign was launched with a minute-long digital video. A quick repartee between the protagonist and a politician, the video ends on a message that says “Waade par gaadi nahin chalti, warranty par chalti hai” (Vehicles don’t run on promises, but only on warranty). Now, who can contest that?”

     

     

  • Appoints Mithun Mukherjee and Viraj Rohan Circar as Associate Creative Director and Executive Creative Director

    Grapes Digital strengthens its creative team

    By A Correspondent

     

    Grapes Digital, the digital and marketing agency, has made key appointments to strengthen its creative team in Delhi. They have roped in Mithun Mukherjee as Associate Creative Director and Viraj Rohan Circar as Executive Creative Director.The duo will be responsible to overlook the creative requirement of the current clients amd pitches

     

    Speaking on the appointments, Himanshu Arya, Founder, Grapes Digital, said: “We welcome Mithun and Viraj on board. They bring lot of new ideas and tons of enthusiasm and we look forward to build some exciting campaigns together.”