MxMIndia

Tag: Gramener

  • The tie-up will hold all Indian state elections as well as the 2019 (or 2018?) general elections

    Republic TV partners Gramener for elections

    By A Correspondent

     

    Republic TV has signed up for a strategic multi-year partnership with Gramener for real-time election coverage. Powered by the data science company, the channel has lined up coverage for all Indian state elections and even the 2019 (or 2018?) general elections.

     

    Arnab Goswami

    Said Arnab Goswami, editor-in-chief, Republic TV: “Republic Network is the largest and most trusted platform for Elections. We love covering elections, political debates and election related panel discussions. Our viewers expect us to cover every election in the most accurate and in-depth manner. With the explosion of noise today, it’s becoming more and more crucial to present viewers with the accurate picture and present it in a manner that’s easy to understand and evaluate. Hence we have partnered with Gramener in a continued pursuit to focus on analyzing data and bringing to the audience fantastic visual presentation of election results. Election means Republic TV and Republic TV equals news.”

     

    Vikas Khanchandani

    Added Vikas Khanchandani, CEO, Republic TV: “As a brand, we want to provide deeper insights to the audience using simple data representation for election coverage. I’m glad that Gramener, our strategic partner will help us further strengthen this ability by decoding complex election data and build a unique experience for our audience with live data graphics and fastest numbers in all Indian state elections and the 2019 General Elections.”

     

     

    Anand S

    Said Anand S, CEO, Gramener: “Media & Entertainment is a key vertical for growth and we devised intelligent solutions for Global audience. We would bring cognitive and data science expertise to sharpen the election analysis with cutting-edge analytics and visualisation tools in a real-time environment.”

     

     

  • First Project of Innovative Real Time Data Journalism Garners Top Ratings for Times Now on of May 19 Election Results Day

    GroupM, Mindshare & Gramener partner to co-build data driven visual solutions

    By A Correspondent

     

    Mindshare is partnering with Gramener, leading data visualization company to create data-driven visual solutions for actionable insights across the marketing and communications ecosystem.

     

    Data increasingly powers every element of the marketing mix –source of growth, consumer behavior, content creation, mix optimization and measurement. This partnership leverages GroupM & Mindshare’s strong customer reach and Gramener’s compelling visual analytics platform to create solutions that leverage dormant data assets and bring them alive through cutting edge visualization.

     

    The first project undertaken after the partnership was for the leading English news channel Times Now on May 19th 2016, when the State election results were announced. The team put together a unique, real time visualization of historic and current data that helped Times Now stand out strongly in the news clutter and gave viewers a compelling Visual Data Journalism experience.

     

    Speaking about the data visualization products created especially for Times Now, Arnab Goswami, Editor-in-chief, Times Now said, “We were able to collate historic data dating back to the year of independence, and with the help of the Mindshare and Gramener team, we showed our viewers the latest trends and changing political scenario of the country, as the results of the latest State Elections were announced on May 19th 2016. Our reportage on the elections was holistic, and the data presentation helps the viewer understand our political environment better with the in depth analysis of our editorial team.The seamless workflow integration between the production teams of our news network and Gramener on a real time extremely fast paced election result day was a path breaker. I am absolutely delighted with this association.”

     

    Mindshare is a leader in providing strategic media services to a host of blue-chip clients. Adaptive Marketing is the driving philosophy of Mindshare and data is at the core of Adaptive Marketing. This partnership will enable the creation of bespoke products in the data management & visualization space.

     

    Prasanth Kumar, CEO, Mindshare South Asia said, “To truly deliver on our philosophy of Adaptive Marketing, it is critical that Data is brought alive and put to best effect. Our partnership with Gramener will help us deliver this consistently and in a compelling fashion. We will announce our first joint product very soon”

     

    Naveen Gattu, co-founder at Gramener added. “We are excited by this partnership. It will help us untangle the data footprint and create powerful decision making tools for every marketing manager and executive.”