By A Correspondent
Grafdoer, the bath-fittings, kitchen sinks and sanitaryware brand, has appointed Karishma Sharma as its brand ambassador.
Speaking on the development, Vinay Jain, President Marketing & CEO, Grafdoer said: “For us to become an apex player in the luxury bathware segment we needed to get associated with someone who can personify a strong connect with women who take decisions on sanitaryware requirements in their home spaces. Incidentally, Karishma through her stylish approach and various stints in Indian television series was the right fit, hence, we on-boarded her.”