MxMIndia

Tag: Gozoop Online

  • The new film is an extension to our evolved brand messaging aligning with the thought of #HarDilRoshanKaro

    HyperCity Retail rolls out its inaugural digital campaign

    By A Correspondent

     

    HyperCity Retail (India) has launched its new digital campaign, #HarDilRoshanKaro. The film captures the positioning of HyperCity of providing a perfect opportunity to their patrons to be a super hostess, this Diwali.

     

    Keeping up with the brand promise of ‘Something Fresh Everyday’, the film opens with the Sharma’s planning and organising a Diwali party. With multiple demands by each member in the family, the lady of the house fulfils each request efficiently by the wide range of offerings available at HyperCity, making her the perfect hostess.

     

    Commenting on the new film, Manoj Jain, Vice President of Marketing, Loyalty and Visual Merchandising at the retailer said: “We at HyperCity have been studying changes in the purchase patterns of our target audience, over a period of time. Accordingly, we refined our approach by re-introducing our brand message as ‘Something Fresh Everyday’, last year. The new DVC is an extension to our evolved brand messaging aligning with the thought of #HarDilRoshanKaro. The overall campaign salutes the lady of the house, incidentally our primary shopper, who makes everyone feel special and appreciated, thus becoming a super hostess this Diwali.”

     

    Speaking about the concept and execution, Amyn Gladioli, Group Director – Communications, Gozoop Online added:“In today’s hyper connected environment, any brand’s outbound communication should be a reflection of the society it thrives in. Our main objective for #HarDilRoshanKaro, is to enrich the lives of our target audience.”

  • Money transfer brand Xpress Money has appointed digital marketing agency Gozoop Online to augment its social media presence

    Xpress Money appoints Gozoop as its digital media agency

    By A Correspondent

     

    Money transfer brand Xpress Money has appointed digital marketing agency Gozoop Online to augment its social media presence. The agency is set to lead the social media strategy and communication for Xpress Money to ensure synchronization between online and offline activities.

     

    The objective of Xpress Money to appoint an agency is to leverage its digital presence to increase consumer connect, said a release. Gozoop will make use of consumer-centric platforms such as Facebook, Twitter, FourSquare and YouTube to reach existing and potential Xpress Money users and engage with them.

     

    Commenting on the development, Vinesh Nair, VP, Global Marketing and Communications, Xpress Money said, “Xpress Money as an organization believes that digital media is an extremely important channel to engage with and have meaningful conversations with consumers. It makes perfect sense for a brand like Xpress Money to have an active and a continually interactive digital media presence. We have executed some of our biggest initiatives in the past that were purely seeded through Facebook. With Gozoop’s in-depth understanding of the medium and strategic inputs, we now have a robust social media presence and we are confident about their levels of execution.”

     

    Gozoop MD Dushyant Bhatia said, “We are excited to work with Xpress Money on enhancing its digital media presence. We are happy to have a client that believes in digital media and considers it as a core part of their overall marketing strategy. We look forward to adding substantial value and help Xpress Money achieve its objectives.”

     

    Xpress Money is a global money transfer brand with a presence in more than 150 countries. More information is available at www.xpressmoney.com.