MxMIndia

Tag: Gozoop Group

  • To execute a creative strategy for the brand

    Gozoop gets mandate of Love Depot

    Integrated marketing firm Gozoop has bagged the integrated creative and social media mandate for ‘pleasure’ store Love Depot, a brand owned by TTK Healthcare Ltd. The mandate will be serviced by the group’s headquarters in Mumbai.

    About partnering with Gozoop, Arjun Siva, Head of Digital & eCommerce for TTK Healthcare said: “We are looking forward to our partnership with GOZOOP Group and to work collaboratively in this journey of fearlessly pushing the envelope and breaking boundaries. We want to make pleasure accessible for everyone and we look forward to engaging with our audiences through open dialogue and education which will drive acceptance.”

    Added Amyn Ghadiali, President – Business & Integration, Gozoop Group: “In today’s tactical and transactional world of marketing, collaborating with Love Depot is a delight. Their dedication to purpose-driven marketing aims to alter the perceptions around pleasure and challenge stereotypes. Excitingly, we’re positioned to pioneer a new category while shattering it at the same time. One-line brief is to simply #BreakTheBox!” Gozoop Group has been at the forefront of the advertising revolution, providing leading brands of the nation with solutions that generate tangible results. Recently, the group entered into a strategic collaboration with Puretech Digital and formed GZPure to boost media and brand capabilities.”

  • To enhance brand persona and philosophy

    Gozoop Group secures mandate for BN Group

    Gozoop Group, has secured the integrated marketing mandate for edible oil manufacturing company – BN Group. The mandate will be serviced by the group’s Mumbai office.

    The responsibilities of the mandate include brand communication strategy, which effectively conveys the brand persona and philosophy.

    Commenting on the partnership Anubhav Agarwal, Managing Director & CEO, BN Group said: “BN Group is delighted to partner with GoZoop as our integrated marketing partner on this transformative journey. Their proven track record of crafting cohesive, data-driven campaigns across all channels perfectly aligns with our vision for maximizing brand engagement and achieving our marketing goals. We are confident that this partnership will be instrumental in amplifying our message and forging innovative and impactful connections with our customers.”

    Added Mohit Ahuja, President, GoZoop Group: “It truly is thrilling to be associated with one of the leading FMCG edible oil manufacturers –  BN Group. It is not often that a new brand is launched in this category and, we at GoZoop are really enthusiastic to kickstart the campaign.”

  • A collaboration on brand and performance marketing solutions

    Gozoop & Puretech launch GZPure

    By Our Staff

     

    Gozoop Group has announced a collaboration with Puretech Digital, a digital marketing agency to further enhance and strengthen their brand and media performance capabilities. Both companies will operate independently while working on their joint core strengths of brand and media capabilities.

     

    Said Rohan Bhansali, Chairman and Co-founder, Gozoop Group: “Mergers, acquisitions and strategic collaborations have been an integral part of Gozoop’s growth as an independent agency. Starting from our acquisition of Red Digital in India to 56 Blue Lights in UAE, we have always looked for inorganic opportunities to build stronger capabilities and better serve our clients. In Puretech Digital, we have found a partner with solid media capabilities and synergizing value systems. Through GZPure, the best of creative solutions meets the best of media solutions, leading to seamless integrated solutions for our clientele.”

     

    Commenting on the collaboration, Prashant Deorah, CEO, Puretech Digital added: “We are in a world of complementing skills, strengths, and synergies and working across a customers’ journey is imperative to remain relevant in today’s digital world. And for that deep expertise in brand + performance marketing is paramount. With this as our focus, we are thrilled to collaborate with Gozoop, presenting our joint capabilities in front of customers. Not only do our skills co-exist, our cultures and value system are uniquely aligned and we will endeavour to provide a wonderful customer experience.”

     

  • To spearhead  business operations and leadership team in India

    Gozoop Group appoints Samrat Bedi as CEO

    By Our Staff

     

    Gozoop Group, the digital marketing agency, has appointed Samrat Bedi as Chief Executive Officer. Bediwill spearhead  business operations and leadership team in India.

     

    Speaking on his new role Bedi said, “I am elated to take ahead the legacy that Ahmed and Rohan have built over the years. Their deep understanding about brands and businesses in a modern age has helped build Gozoop be the independent and homegrown integrated agency it is today. I look forward to working with a group of passionate leaders at Gozoop to build brands of the future and create work that will be outstanding.”

     

    Rohan Bhansali, Chairman & Co-founder, Gozoop Group said, “In Samrat we have a rare blend of a leader who has a strong growth orientation and a spirited people-first approach. Samrat is a leader who we believe will drive Gozoop India’s vision. I am confident that his experience and leadership in nurturing brands, teams and creative minds will take Gozoop forward on its glorious journey.”