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Tag: Gowardhan Ghee

  • The commercial talks about men realising and appreciating the multi-tasking women who take care of their family members

    Parag Milk Foods salutes womanhood; unveils #CookForHer campaign

    By A Correspondent

    Gowardhan Ghee from the house of Parag Milk Foods Ltd has launched a campaign #cookforher to salute womanhood by expressing gratitude towards women by cooking a special recipe for their loved ones to celebrate International Women’s Day 2017.

    Crafted by JWT, the commercial talks about men realising and appreciating the multi-tasking women who take care of their family members keeping in mind their needs and liking.

    Commenting on this campaign, Akshali Shah, VP-Sales & Marketing, Parag Milk Foods Ltd. Said: “Women in every relation be it mom, sister, friend, wife plays a pivotal role in our lives. Yet, we have all at least once taken them for granted, forgetting their contributions in our lives. To break this attitude, Parag Milk Foods has launched its #CookForHer initiative. Through this, we want men to not just better understand but appreciate the contribution of women in their lives. Through this campaign, we appeal to all men to express their gratitude and reciprocate this love by cooking her favourite recipe for the ‘special’ women in their life and make them feel loved and appreciated on this Women’s Day. We at Parag Milk Foods salute all women, and hope this initiative will make them feel special.”

    Said Hanoz Mogrelia – VP and ECD, J Walter Thompson, Mumbai: “#CookForHer is a very finely balanced film, and we had to take a lot of care in getting the execution just right. We wanted men to realise what women do for them every day, but at the same time, we did not want to make men feel guilty about how they have behaved so far. We also wanted to make sure that women do feel special while ensuring that we do not come across as patronising in our approach to them. This is all about a sweet realization and the ensuing appreciation for the role that women play in men’s lives.”

     

  • The commercial talks about men realising and appreciating the multi-tasking women who take care of their family members

    Parag Milk Foods unveils #CookForHer campaign

     

     

    Gowardhan Ghee from the house of Parag Milk Foods Ltd has launched a campaign #cookforher to salute womanhood by expressing gratitude towards women by cooking a special recipe for their loved ones to celebrate the International Women’s Day on March 8, 2017.

    The company plans to release its new commercial across social media platforms on this occasion. Crafted by JWT, the commercial talks about men realising and appreciating the multi-tasking women who take care of their family members keeping in mind their needs and liking.

    Commenting on this campaign, Akshali Shah, VP-Sales & Marketing, Parag Milk Foods Ltd said: “Women in every relation be it mom, sister, friend, wife plays a pivotal role in our lives. Yet, we have all at least once taken them for granted, forgetting their contributions in our lives. To break this attitude, Parag Milk Foods has launched its #CookForHer initiative. Through this, we want men to not just better understand but appreciate the contribution of women in their lives. Through this campaign, we appeal to all men to express their gratitude and reciprocate this love by cooking her favourite recipe for the ‘special’ women in their life and make them feel loved and appreciated on this Women’s Day. We at Parag Milk Foods salute all women, and hope this initiative will make them feel special.”

    Said Hanoz Mogrelia – VP & ECD, J.Walter Thompson, Mumbai: “#CookForHer is a very finely balanced film, and we had to take a lot of care in getting the execution just right. We wanted men to realise what women do for them every day, but at the same time, we did not want to make men feel guilty about how they have behaved so far. We also wanted to make sure that women do feel special while ensuring that we do not come across as patronising in our approach to them. This is all about a sweet realisation and the ensuing appreciation for the role that women play in men’s lives.”

     

  • Reemphasises importance of cow (yellow) ghee in everyday food

    Gowardhan Ghee launches new campaign ‘Pyaarka rang sunehra’

    By A Correspondent

     

    Parag Milk Foods has launched its new campaign ‘Pyaarka Rang Sunehra’. The campaign kicks off this festive season across multiple consumer touch-points such as television, out of home, digital and experiential activations.

     

    The ad is driven to showcase the importance of cow ghee consumption in daily diet. The ad film covers various emotions in life linked through food and brings forth colours of love and how golden (yellow) colour is associated with cow milk.

     

    Speaking about the campaign, Mahesh Israni, Chief Marketing Officer, Parag Milk Foods Ltd. said, “Our vision is to build the strength of cow ghee and own the leadership position in the ghee segment through category expansion. To attain this endeavour, our new campaign will help us build direct visual association of the category with the brand. The larger communication amplification through our 360-degree approach will talk about benefits of cow ghee and how it will cater to populous across genders, age  groups and demographics. We also want to change our focus from festive consumption to throughout the year consumption pattern.”

     

    Sharing her opinion on the new brand communication, Akshali Shah, VP, Strategy Planning-Sales & Marketing, Parag Milk Foods Ltd. “Our flagship product Gowardhan Ghee is closest to pure ‘cow ghee’, it has built that trust and brand loyalty in the consumer’s mind. As one of the leading cow ghee brands in India, we aim to build the cow ghee category association through the yellow colour connecting to emotions of life.”

     

    Hanoz Mogrelia, Senior Vice President & Executive Creative Director, JWT said, “It’s refreshing to see an idea that was presented in the pitch has come to life, in the very same way as it was envisaged. Moreover, the fact that the client backed this idea from day one made the process of making the film very smooth and enjoyable.”

     

  • JWT won this account on the back of high quality strategic and creative presentation

    JWT wins mandate for Gowardhan Ghee & Go Cheese

    By A Correspondent

     

    Parag Milk Foods Ltd has awarded its creative mandate for Gowardhan Ghee and Go Cheese to J Walter Thompson India following a multi-agency pitch. The account will be handled by the Mumbai office. JWT won this account purely on the back of high quality strategic and creative presentation and due to the strength demonstrated in expanding the ideation to a 360 degree horizon.

     

    Mahesh Israni, Chief Marketing Officer, Parag Milk Foods Ltd asserted, “JWT works with a Think Global, Act Local, mindset with deep rooted understanding of the Indian market. The agency has in depth knowledge and understanding of consumer behaviour that will help as a catalyst not only in creating effective advertising but the entire holistic communication campaign around both the brands. The categories will get the desired impetus with a fresh perspective and new thinking.”

     

    Adding on the new partnership, Akshali Shah, VP- Strategy-Sales & Marketing said, “With the kind of pitch that JWT made and strategic roadmap they presented, I am confident this partnership will help create path breaking impactful communication and help us expand to next horizon categories in the consumer space of dairy business. Product innovation is our foundation and we thrive on the same, similarly out of box thinking is JWT’s uniqueness.”

     

    The mandate is to provide strategic and creative for their two flagship brands – Gowardhan Ghee & Go Cheese.  The agency will handle all mainline advertising and services for the brands. In addition to this, JWT Design also bagged the packaging design duties for Gowardhan Ghee and Go Cheese.

     

    Speaking on the wins, Samarth Shrivastava, Vice-President and Executive Business Director, J. Walter Thompson, Mumbai, said, “Gowardhan and Go are well established brands with a rich heritage in the Indian market. Our ambition will be to ensure that both brands become market leaders in their respective categories and continue to leverage the strong values of trust and purity that come with Parag. We look forward to partner them and create unique ideas and communication that is relevant to the category and thus more impactful.”