MxMIndia

Tag: GoQuest Digital Studios

  • The content studio has been appointed for the second time by the brand

    Volkswagen retains GoQuest Digital Studios as content partner

    By A Correspondent

     

    GoQuest Digital Studios (GQDS) has been retained by Volkswagen Motorsport India as its content partner for its annual racing championship, for the second time in a row.  The Volkswagen Ameo Cup 2018 championship was hosted across three cities in India over a period of five months with over twenty racers in contention.

     

    Darshan Bhatt

    Speaking on this partnership, Darshan Bhatt, Director, GoQuest Digital Studios said: “It is an exciting moment for us to have been retained again by the iconic brand as its content partner. It speaks volumes on the success of the team at GoQuest Digital Studios. I look forward to our continuing partnership with Volkswagen Motorsport India and work together towards the prime objective of bringing motorsports closer through engaging innovative concepts and creative content”.

     

    Added Sirish Vissa, Head, Volkswagen Motorsport India: “GoQuest Digital Studios has played a significant role in bringing forth quality end-to-end content solutions for  motorsports in a country that has cricket as religion. We are delighted with the audience engagement that was initiated through the unique content and I am confident that this year too we will be able to effortlessly raise the championship’s popularity across newer target segments.”

     

     

  • Digital Studios will be managing the entire end-to-end content creation, distribution and brand engagement activities

    GoQuest to manage content development and distribution for Volkswagen Ameo Cup 2018

    By A Correspondent

     

    GoQuest Media Ventures has launched its digital studios unit which has kickstarted its operations with global automobile brand, Volkswagen.

     

    Said Darshan Bhatt, Director, GoQuest Digital Studios: “The Volkswagen Ameo Cup is an iconic series in itself and it gives us great joy to be able to work on it as our first project. The stakes involved are huge-It has a strong history of eight successful seasons and is probably one of the most anticipated events for motorsport enthusiasts in India. The racing events invariably generate record audience footfall of 20,000+ each year and at every venue, and the passion quotient is high. Our strategy is to therefore strengthen the existing popularity of the event through continuous fan engagement through multiple channels and utilize this popularity to reach out to newer audiences. The program incorporates psychographic, geographic and demographic valuables which presents a unique challenge for us as our very first end-to-end content creation and distribution project. We are looking forward to a great baptism through our association with the Volkswagen Ameo Cup and are extremely hopeful that our comprehensive quality work in every step of the content cycle will live up to the value of brand Volkswagen!”

     

    Commenting on the objectives of the collaboration, Sirish Vissa, Head, Volkswagen Motosport India, added: “Our main discussion with GoQuest Digital Studios hovered around the goals of reaching out to wider audiences & establish a better connect with the existing users. We have seen racing being covered in a conventional manner so far in the country, and we wanted them to take a different spin and built a different angle with a more human element. This will give the viewers who haven’t had the exposure to motorsport yet to connect with it, and brand Volkswagen, in a far more personal level.”