Tag: Gopal Krishnan

  • Vikram Menon quits Ogilvy to join Ad2Pro

    By A Correspondent

     

    Vikram Menon

    The Ad2Pro Group, a technology-enabled marketing services pioneer providing strategy, creative and content automation for global brands and media companies, has named Vikram Menon President of Global Operations. Menon comes to Ad2Pro from OgilvyOne Worldwide and Neo@Ogilvy, where he was President and India Country Lead for the last four-and-a-half years. Concurrently, co-founders Gopal Krishnan and Todd Brownrout rise to Executive Chairman and CEO, respectively. As Executive Chairman, Krishnan will continue driving technology innovation and corporate strategy and development while as CEO Brownrout will lead overall Ad2pro Group management and operations.

     

    “We’ve proven our approach makes it possible for all types of marketers, both brands and media companies, to meet the escalating demand for timely and relevant content – affordably and systematically,” said Krishnan. “Now we’re deepening our management talent and bringing our integrated business model forward to adapt quickly to endless marketplace changes.”

     

    Added Menon: “It’s never been more critical, or more difficult, to deliver content that’s relevant to what people are experiencing at any given moment. Ad2pro is making it possible for marketers to keep pace with continual change in people’s lives and media companies to meet the growing appetite for targeted advertising content.

     

  • M&C Saatchi February appoints N Ramesh as head of creative

    By A Correspondent

     

    N Ramesh, former executive creative director of agencies like Enterprise, Ambience, Ogilvy, Lowe, Meridian and The Thinking Machine has been appointed as president, Creative, at M&C Saatchi February.

     

    Said Gopal Krishnan, founding partner of M&C Saatchi February: “Ramesh’s passion for creativity and entrepreneurial thinking is inspiring to all who have known and worked with him in the past. He is the perfect fit for the kind of agency we are building at M&C Saatchi February.”

     

    Commenting on his appointment, Ramesh said: “Start-up culture is in my blood. Launching small enterprises and leading teams to become successful is the greatest joy I have had in my career. M&C Saatchi February is in a league of its own combining independent holding structure and its inspiring creative philosophy of ‘Brutal Simplicity of Thought’, I can’t wait to get started.”

     

    Ramesh replaces Nirmal Pulickal, one of the founding partners and creative head of the agency, who has decided to move on. The appointment is effective immediately.

     

  • M&C Saatchi acquires a minority stake in February

     

    By A Correspondent

     

    M&C Saatchi acquires a minority stake in February, the independent agency founded by Gopal Krishnan and Nirmal Pulickal in 2012.  The operations of the current M&C Saatchi agency in Delhi will be merged with the local operations of February to create M&C Saatchi February, with immediate effect.

     

    The new agency will be led by the February management team of Gopal Krishnan and Nirmal Pulickal, who will be supported by the current CEO of M&C Saatchi in Delhi – Anjali Nayar – who will take the role of President in the new company.

     

    Offering advertising, design, digital, social, mobile, events and activation, M&C Saatchi February’s founding portfolio of blue-chip clients will include Nando’s, Typhoo, Avis, Blossom Kochhar Aroma Magic, DLF retail, Ananda in the Himalayas, SBI Cards and Panasonic Mobility.

     

    Said M&C Saatchi’s Worldwide CEO, Moray MacLennan, while announcing the partnership: “India is a fundamental part of our global strategy, and we’re delighted to join forces with a brilliant team to help us create a global hub in this critical market.”

     

    The deal follows a strategic review of the agency’s Indian operations and will see M&C Saatchi’s new Indian agency – M&C Saatchi February – headquartered in February’s offices in Delhi. February’s founders Gopal Krishnan and Nirmal Pulickal will be taking over leadership of the combined operation. They will be supported by Anjali Nayar, the current CEO of M&C Saatchi Delhi, who is appointed President of the new venture.

     

    Added Mr Mac Lennan: “In Gopal, Nirmal and the team at February, we have found our perfect partners. They’ve built an agency producing world-class work for both local and international clients. They share our obsession with ‘Brutal Simplicity of Thought’, and our laser-like focus on building business results for our clients.”

     

    The partners of February will initially have a majority stake in the venture, with M&C Saatchi Worldwide becoming the majority shareholder over an agreed timescale. Said Gopal Krishnan, co-founder of February: “We’re delighted to be joining forces with M&C Saatchi as we embark on the next phase of February’s exciting journey. We’ve been doing some great work for some wonderful clients over the last couple of years, and this new partnership will help us play on an even bigger stage going forward.”

     

    Nirmal Pulickal, co-founder of February, added: “When we launched February two years ago we had a simple goal – to create great work that works for our clients’ business. It’s great to find a partner in M&C Saatchi who shares our vision entirely. We’re very excited about the future of M&C Saatchi February.”

    The launch of M&C Saatchi February follows the creation of M&C Saatchi aeiou in China last year, and the launch of the new M&C Saatchi Singapore in 2012.