MxMIndia

Tag: Gopa Menon

  • To oversee digital strategic direction and leadership within the digital group

    Mindshare appoints Prashant Nandan as Digital Lead for North and East

    By Our Staff

     

    Mindshare announced the appointment of Prashant Nandan as the Digital Lead for North & East.

     

    In his new position, Nandan will be responsible for digital strategic direction and leadership within the digital group to deliver communications plans. His role will focus on building a high growth business & driving revenue strategy for Mindshare India.

     

    On the appointment, Gopa Menon, Digital Head – Mindshare South Asia said: “I am very happy to have Prashant join us. He comes with diverse experience in Digital Marketing, Media Planning and Trading. He will play an important role in driving the digital growth for Mindshare North and East.  As Mindshare now re-orients its business around the pillars of Acceleration, Outcome and Good Growth, I am looking forward to working with him to shape the continued phase of growth and transformation for our clients.”

     

    Added Ruchi Mathur, Senior Vice President – North and East, Mindshare India said, “ The shape of our business is changing. While we continue to partner with our existing clients in their transformation journeys, we are also seeking new clients from the brand new world. Prashant with his experience and passion will play a key role in driving this new, seamless and good growth narrative for us. Extremely excited to have him on board and look forward to getting into 2022 with a bang.”

     

  • Not too long ago, Vinod Thadani, Menon's predecessor, had moved to Dentsu

    Gopa Menon is Digital Head at Mindshare

    By Our Staff

     

    Mindshare India has today announced the appointment of Gopa Menon as the Digital Head, South Asia. In this role, Menon will be responsible for managing the agency’s full service digital offerings and help existing and new clients transform their digital processes, digital marketing strategies, brand building and ROI driven marketing outcomes.

    Menon comes with a rich and vast experience of close to 18 years in driving digital transformation for brands across the region. He was last with Isobar, the Dentsu agency as COO. Interestingly, Vinod Thadani, Menon’s predecessor has moved to Dentsu as Chief Digital Officer and MD of iProspect.

    Said Amin Lakhani, Chief Operating Officer, Mindshare South Asia: “Gopa brings with him in depth knowledge and diverse digital expertise. We are confident that Gopa will play a pivotal role as we accompany our clients in elevating business outcomes through our unique addressable media stack.”

    Added Menon: “With the digital growth and evolution today, there are a lot of opportunities in store for brands to explore and accordingly revamp their digital tactics. I am incredibly thrilled & happy to be part of the Mindshare & the purple family, its sort of home coming for me and as Mindshare now re-orients its business around the pillars of “Acceleration”, “Outcomes” & Good growth, I am really looking forward to working with the teams here at Mindshare to shape the continued phase of growth & transformation for its clients.”

    Menon will be based out of Gurugram and will report to Amin Lakhani, Chief Operating Officer, Mindshare South Asia.