MxMIndia

Tag: Gopa Kumar

  • As part of the mandate, Isobar India will manage the account for its premium brands GROHE and American Standard from its Delhi office

    Isobar India bags digital mandate for LIXIL Water Technology

    By A Correspondent

     

    Isobar India has been appointed as the digital partner for LIXIL Water Technology. As part of the mandate, Isobar India will manage the account for its premium brands GROHE and American Standard from its Delhi office. The agency won the account following a multi-agency pitch.

     

    Aparna Deshmukh

    Speaking of the appointment, Aparna Deshmukh, Senior Director Marketing – LIXIL Water Technology said: “We at LIXIL India are delighted to have Isobar on board as our digital partner at this exciting juncture of our journey. Our brands GROHE and American Standard are very strong in their segments. As we transition into a stronger consumer-centred, architect and designer preferred business, we look forward to developing category disrupting communication and engagement platforms that will accelerate our growth and leadership. We believe we have found the right partner to help us in the next chapter of our story.”

     

    Gopa Kumar

    Commenting on the win, Gopa Kumar, Executive Vice President, Isobar India said, “We’re excited and proud that LIXIL Water Technology has selected Isobar as the digital partner for its India operations to build connections with consumers across markets. We look forward to elevating this luxury brand to be the top digital brand in its category by delivering strategically informed, inspirational and creative work.”

     

     

  • Being an existing segment leader, Maruti Suzuki decided to be bold and bring forward the renewed brand message and capture existing and new audiences' interest

    Isobar introduces integrated video chatbot technology for Maruti Suzuki Dzire

    By A Correspondent

     

    Isobar and Maruti Suzuki have rolled out what they bill as India’s first integrated chatbot.

     

    Commenting on the innovation, Sanjeev Handa, VP Marketing at Maruti, said: “The video chat bot used for the All New Dzire is a very exciting innovation for us at Maruti Suzuki. It not only enables two-way communication with our audience, but allows us to immediately address their first level queries, real time and in a very engaging manner. We look forward to sustained quality engagement with consumers in future.”

     

    Added Gopa Kumar, VP Isobar India: “We’re thrilled to be working with Maruti Suzuki and pioneer into the next level of conversational and engaging ad. This being an industry first, provides superior user experience on video and adding this extra level of personalization with the Chatbot makes them even more powerful. This is also an example of what can be created when a great brand and truly cutting-edge technology team up. We expect this to be the first of many such campaigns as other brands discover the opportunities of Chabot integrations with their video ads.”

     

  • Isobar will handle the digital and social media mandates of the two channels

    Isobar India bags digital mandate for Fox Life and NatGeo India

    By A Correspondent

     

    Isobar India has been appointed as digital partner for Fox Networks Group India’s flagship channel brands, National Geographic and Fox Life, to handle their digital and social media mandates.

     

    Speaking on the appointment, Aparna Deshmukh, Vice President, Content and Communications, Fox Networks Group, said,“We are committed to iconic storytelling and delivering experiences; both for National Geographic and FOX Life viewers. We look forward to partnering with Isobar and bringing the exciting world of television to our audiences on digital mediums.”

     

    Added Gopa Kumar, Vice President, Isobar India:“We’ve had a fantastic start to 2017. We are delighted to partner with Fox Network Group in India. It is an interesting category and there is huge opportunity to create great brand narratives through digital for National Geographic and FOX Life. The team is looking forward to create amazing work with our newest client.”