MxMIndia

Tag: Google Maps

  • The team created a unique experience for the audience

    Sony Pictures, Dentsu Webchutney bring alive Angry Birds’ islands

    By A Correspondent

     

    Sony Pictures Entertainment India has joined hands with Dentsu Webchutney, to turn the virtual islands from the movie ‘Angry Birds 2’ into real ones on Google Maps.

     

    Said Shony Panjikaran, Director & Head of Marketing, Sony Pictures Entertainment India: “The challenge with Angry Birds 2 was that the game did not have the same recall as when the first instalment of the film had released. We had to find interesting ways of connecting with our target group. And the best way was to reconnect with the original gamers through such unique promotions.”

     

    Added Pravin Sutar, Executive Creative Director, Dentsu Webchutney: “In today’s world, we need to find new, different and better ways of engaging the audience with the story to market a movie. The focal point of the movie is Birds and Pigs coming together to fend off attacks from the Eagles who want to take over their island. So, we thought what if we could bring this story alive on digital and create a real experience for our users. After some research we found 3 such identical islands that were unlabeled and we turned them into Angry Birds islands.”

     

     

  • Google's new initiative is expected to benefit small businesses across retail, hotel, leisure and entertainment

    Google Business Photos debuts in India

    By A Correspondent

     

    The Google Business Photos program is now officially open to businesses in India. It is a paid premium product offered by Google through its network of Google Trusted Photographers and is currently live in the US, Australia, New Zealand, France, Ireland, Netherlands, Canada and Spain. India will be the first emerging market country for Google Business Photos.

     

    The initiative aims to break down the barriers that stop small businesses from getting online by offering a quick and easy tool, to help them in their line of work. Through Google Business Photos, consumers can see the interior imagery of popular businesses in their cities, starting with the main eight cities and eventually expanding to more businesses across 20 cities in India. It is envisaged that small businesses which are a household name across retail, hotel, leisure and entertainment will be at the forefront in taking advantage of Google’s new initiative in India.

     

    Shailesh Nalawadi, Product Manager, Google Maps said, “I am very excited about bringing the power of the internet to each and every business in India. Consumers will  be able to visit a business right from their laptop, mobile phone or tablet. The potential for Google Business Photos in small and medium businesses is limitless.”

     

  • The app provides users with a location-specific snapshot of where all of their Facebook friends have previously 'checked in'

    Tourism Australia launches Facebook app

    By A Correspondent

     

    The ‘Discover Australia Through Your Friends’ app – the first of its kind – merges the best of Google Maps and Facebook technology to create a unique travel planning tool to not only help choose where to go in Australia, but also provide advice from friends who may already have been there.

     

    The app provides users with a location-specific snapshot of where all of their Facebook friends have previously ‘checked in’, photos they may have ‘tagged’ and also any comments they may have posted about their travel experiences whilst there.

     

    Currently, Tourism Australia has 3.3 million fans. Tourism Australia Managing Director Andrew McEvoy believes that the new app will be welcomed both by travellers and the Australian tourism industry.

     

    “We know from research that more and more travellers are turning to their social media networks for inspiration to help them plan and get the best out of their holidays. Tourism Australia has been a global leader in the digital space for over a decade and this innovative social media tool will make word of mouth from your trusted network of Facebook friends even more powerful,” Mr McEvoy said.

     

    The launch of the new app follows new research findings, released by Tourism Australia earlier this month, demonstrating the growing impact of social media on the way Australians travel around their own country.

     

    “Facebook remains a key plank in Tourism Australia’s social media strategy to promote the country’s tourism credentials at home and abroad through the power of advocacy,” he added.

     

    Tourism Australia Executive General Manager Consumer Marketing, Nick Baker, who has led the national tourism agency’s innovative digital and social media approach, said Tourism Australia’s Facebook page now enjoyed over three million advocates.

     

    “The new Discover Australia Through Your Friends app is also a great tool for the industry – allowing us to simultaneously showcase these postings as fantastic examples of things for visitors to do nearby, whilst spending time exploring our great country,” Mr Baker said.