MxMIndia

Tag: Google Asia Pacific

  • Partnered by Google, Colors and TheTimes of India

    Emvies to be held on March 25

    By Our Staff

     

    The Advertising Club  is set to host the Emvies on March 25. With over 1000 entries this year, the event is scheduled to be held in open air. Mumbai from 6.30pm onwards.

     

    Said Partha Sinha, President, The Advertising Club: “It’s been a long break and we at TAC are eagerly waiting to see some of the great work that has been done in the last year and hope to recognise and reward the best of the best in each category. We have a special recognition – The Young Emvie of the Year, in honour of Pradeep Guha, a stalwart and legend in the world of Media and Entertainment. With Google being our presenting sponsor this year, it’s befitting that we’re looking for innovation at the heart of everything. We are excited and ready to get the ball rolling in earnest, move the inertia of the last two years into a juggernaut of momentum and host perhaps the grandest Emvies to date. All the best to every participant, may the best work win!”

     

    On being the Presenting Sponsor, Sapna Chadha, Vice President, Marketing – India, Southeast Asia and South Asia, Google Asia Pacific, said: “We are delighted to be partnering with The Advertising Club on the most prestigious and highly anticipated media awards. At Google, we incorporate innovation and creative strategy in everything we do and we’re eager to see what the young creative minds of India have produced in the past year. It is our absolute pleasure to be a part of this legacy and hope to see some great work being recognised.”

     

  • The Google-Facebook duopoly enjoys 68% of India’s digital ad market and is set to grow, writes Indrani Sen

    Rise & Shine of the Digital Duo

     

    By Indrani Sen

     

    The digital marketing trends in US indicate the trends across the world (except China). Recently, an article in www.emarketer.com indicated that the Facebook-Google duopoly will continue in the US market in spite of the amazing growth registered by Amazon which has been steadily increasing its share (https://www.emarketer.com/content/facebook-google-duopoly-won-t-crack-this-year?ecid=NL1009). Google is the leading partner in this duopoly across the world.

     

    The same duopoly enjoys together 68 per cent of India’s digital ad market and it is likely to grow as the digital advertising spending is expected to also increase by 30 per cent in 2019. Even if the growth forecast takes a dip as foretold by the less than expected yield of digital media during Diwali 2019, it will not affect the stronghold of the duopoly.

     

    Google India, the arm of the technology giant, reported total revenue close to ₹ 9337 crores in FY18.  A most unprecedented financial result reported by Google India for FY19 has created confusion in the market place. Google India reported a 56 per cent fall in revenue to ₹ 4147 crores in the year ended March 31, 2019 (https://www.statista.com/statistics/717633/google-revenue-value-india/). The fall was attributed to a new accounting standard introduced by the Ministry of Corporate Affairs, Government of India.

     

    Google is the undisputed leader in India’s mobile search engine market, but its biggest cash cow- Google AdWords, is registered under the Google Asia Pacific division. As such, the revenue and profits from AdWords cannot be filed as part of the Indian division without incurring certain burden of taxation as per the amended rules. So, advertising revenue, the biggest contributor to Google’s  overall revenue is missing from the revenue posted by Google India.

     

    On the other hand, Facebook Inc’s Indian operation has reported revenues of ₹ 892 crore, compared to revenues of ₹ 521 crore, a 71% jump in revenues last fiscal for fiscal year ended 31 March 2019  (https://economictimes.indiatimes.com/markets/stocks/earnings/facebook-reports-84-jump-in-net-profit-for-india-at-rs-105-crore-for-fiscal-2019/articleshow/71891826.cms?from=mdr) As a result, share of Facebook has gone up in the duopoly in Indian market, though it has a long way to go before its revenue gets closer to Google’s revenue. It remains to be seen if Amazon will be able to grow its share in the Indian market following the US example.

     

    As advertisers and agencies continue to use Google AdWords and place digital advertising through Google, the analysis of the revenue sources will not match with the money spend on digital advertising across various platforms offered by Google and will add to the computing confusions in media planning.

     

     

  • For the first time, viewers will be able to vote for their favorite reality TV contestant through Google Search

    Zee TV introduces voting through Google

    By A Correspondent

     

    Through its strong presence across social media, smartphone apps and innovations in the voting mechanism of its reality shows, Zee TV continues to be at the helm of digital innovation in the Hindi GEC space. This year, Zee is set to introduce yet another exciting voting mechanism as DID Season 5 enters its voting phase. For the first time, viewers will be able to vote for their favorite reality TV contestant through Google search.

     

    With the idea to make voting easy, technology-friendly and progressive, the channel has introduced a search-based mechanism that will only simplify the voting process of Dance India Dance Season 5. All one needs to do is go onto Google and just search for DID5 and just vote for a favourite contestant on the voting panel right below the search bar. Each Google account is permitted 20 votes per week to either one or many contestants. Starting Saturday 19th September, the mechanism will be active from 9pm on Saturday till Tuesday 8am every week.

     

    Sorbojeet Chatterjee, Marketing Head ZEE TV said, ‘With rapid penetration of smartphones and the growing digital audience, we are always trying to raise the bar in terms of engagement and DID Dream Team and Google Voting is testimony of Zee TV being ahead of the curve! With each successive season of DID the objective has been to simplify the voting process for our consumers. The innovation on a global platform like Google will not only encourage wider participation but also give them an enhanced brand experience. We are pleased to associate with the extremely committed team of Google for the cutting-edge thought and a quick turnaround for the same.”

     

    James Rothwell, Head of Social Marketing, Google Asia Pacific said, “We’ve partnered with ZEE TV  to launch Google Search Voting platform in India through the show Dance India Dance and you can vote for free, for your favorite contestants on Google from your phone, tablet, or desktop.”