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Tag: Gonzalo Brujo

  • The technology sector has overtaken diversified industries as a leading contributor over the last decade

    TCS tops Interbrand Most Valuable Brands list

     

     

    By Our Staff

     

    Interbrand, the world’s leading brand consultancy, proudly presents the eagerly awaited list of India’s Top 50 most valuable brands. The unveiling event took place in Mumbai, with Rajashree R, Chief Marketing Officer, TCS, joining Gonzalo Brujo, Global CEO, Interbrand, as keynote speaker.

     

    Celebrating its 10th year, the Best Indian Brands report has become a definitive guide to the nation’s brand landscape since its inaugural publication in 2014. This year’s edition showcases remarkable growth, with a total list value of INR 8,310,057 million (US$ 100 billion), marking a significant 167% increase over the past decade. Notably, this is the first time the total value of the table has surpassed the US$ 100 billion mark.

     

    The rankings for 2023 reveal the following brands as the frontrunners:

     

    The top three brands alone account for a staggering 46% of the total value of the Top 10 brands. Additionally, the top five brands collectively contribute 40% to the overall value of the table. This year marks a historic moment, as three technology brands secure positions in the top five for the first time in the past decade. The top ten brands in the table have achieved remarkable scores across three of Interbrand’s Brand Strength Factors: Trust, Distinctiveness, and Empathy.

     

    The total brand value of the Top 10 brands, amounting to INR 4,949,920 million, exceeds the combined value of the remaining 40 brands on the list, which amounts to INR 3,360,137 million.

     

    Examining the fastest-growing sectors over the last ten years, FMCG demonstrates an impressive Compound Annual Growth Rate (CAGR) of 25%, followed by Home Building & Infrastructure at 17%, and Technology at 14%

     

    Highlighting the top ten fastest-growing brands over the past decade:

     

    The technology sector has overtaken diversified industries as the leading contributor to the total table value over the last decade.

     

    The Home Building and Infrastructure sector has experienced remarkable growth, surging from INR 69 billion to INR 344 billion, closely followed by Technology, which expanded from INR 693 billion to INR 2.5 trillion in the past 10 years.

     

    While the Financial Services sector still boasts the highest number of brands with nine representatives in the table, the Home Building & Infrastructure sector has witnessed the most significant rise, with seven brands entering the list since 2014.

     

    Said Ashish Mishra, CEO, Interbrand India & South Asia: “This year’s Best Indian Brands event highlights the remarkable concentration of brand value among the top three and top five brands, demonstrating their strong impact on the overall landscape. It is an extraordinary moment to witness the ascent of technology brands, securing prominent positions in the top five after a decade. The exceptional performance of the top ten brands, particularly in the Brand Strength Factors of Direction, Coherence, and Trust, underscores their strategic focus and ability to build lasting connections. With a total brand value surpassing the combined value of the remaining 40 brands, these leaders exemplify the power of effective brand management. The phenomenal growth of sectors such as FMCG, Home Building & Infrastructure, and Technology reflects their resilience and ability to adapt to evolving market dynamics. Notably, the Home Building & Infrastructure sector has witnessed a remarkable rise, welcoming seven new brands to the list since 2014. As we explore the ‘Brand New World,’ we are excited to celebrate the achievements and potential of these brands and their contribution to India’s economic landscape.”

     

    Said Gonzalo Brujo, Global CEO, Interbrand: “This year’s list showcases the remarkable growth and evolution of the Indian brand landscape. The significant increase in total brand value, surpassing the US$ 100 billion mark, is a commendable feat and demonstrates the strength and potential of Indian brands on a global scale. We are proud to witness the continued success and innovation of these brands, shaping the future of business in India.”

     

  • Part of Iconic Moves to help brands leap ahead

    Interbrand elevates two leaders to executive roles

    By Our Staff

     

    Management consulting company Interbrand has made a series of senior staff promotions, creating a revised leadership structure globally and for the South Asia region. It has announced the elevation of Gonzalo Brujó to Global Chief Executive Officer and Ashish Mishra is now CEO, India and South Asia.

     

    Said Mishra: “We are the world’s premier brand consultancy and I’m privileged and honoured to be leading growth in these key markets to greater heights. But what’s more satisfying is the fact that we have been able to drive some much-needed shifts in the Indian business mindset. Elevating branding to a respectful, strategic status; getting a seat for branding at the management and board levels; encouraging the advertising and packaging design-bred marketing fraternity to begin to see brands as a strategic tool to drive business value. It also establishes the consciousness around the idea of brand value and valuation through our IPs – Best Global Brands and Best Indian Brands.”

     

  • Decade’s top 5 branding jobs made it India’s leading brand consultancy

    Interbrand celebrates five-year milestone in India

    By A Correspondent

     

    Ashish Mishra

    Interbrand is marking its five-year anniversary in India. Said Ashish Mishra, MD, Interbrand India: “Interbrand India is the youngest in the global network, and yet the fastest growing. We have the top 5 branding assignments of the decade as our showreel. Our engagements with Godrej Group, Mahindra Global Brand, Reliance JIO, Infosys and Britannia Industries Limited have made us the leader in India. In half a decade, we have built relationships with a third of the country’s 40 most valuable brands.”

     

    Gonzalo Brujo

    Added Gonzalo Brujo, Interbrand’s global growth officer and part of the network’s global leadership team: “Interbrand India’s growth has been exemplary. We are delighted that the world’s leading brand consultancy is now India’s leading too! We recognize the growth potential of India and are increasingly supplementing the local team with global resources. Our European design leader Borja Borrero has already taken charge of Interbrand India’s creative function and be a partner to Ashish”

     

    Some of Interbrands’ key relationships include Bajaj Auto, Dr. Reddy’s, JSW, Ashok Leyland, Hindustan Petroleum, XLRI, Cyril Amarchand Mangaldas, Jain Farm Fresh, Unimoni – formerly known as UAE Exchange among others.

     

     

  • The appointment assumes significance as Interbrand is part of the Omnicom group which also multiple agencies from its fold operating in the country

    Interbrand turns five, appoints Pitchfork Partners as comms partner

    By A Correspondent

     

    Leading brand consultancy Interbrand has appointed Pitchfork Partners as its strategic communication consultant. This signals Interbrand’s intent to build a stronger reputation as a highly sought after employer and equally as a strong partner to brands. The appointment assumes significance as Interbrand is part of the Omnicom group which also multiple agencies from its fold operating in the country. Until recently, the communications activity for Interbrand India – specifically PR – was executed by the DDB Mudra PR team. Pitchfork is an independent communications consultancy set up by veteran communications professionals Sunil Gautam and Jaideep Shergil

     

    Said Gonzalo Brujo, Interbrand’s Global Growth Officer and part of the network’s global leadership team congratulated the India team and said: “Interbrand India is our youngest but the fastest growing office. Their growth in the 5 year period has been exemplary and we are delighted that the world’s leading Brand Consultnacy is now India’s leading too!”

     

    Added Ashish Mishra, Managing Director, Interbrand India: “Pitchfork Partners shares our beliefs and values, and we are delighted to partner with it. We started our journey in India half a decade ago and have already built relationships with a thrid of India’s 40 most valuable brands. What’s truly satisfying is that we have been chosen as partners for the majority of the country’s leading branding assignments of the decade. We see a huge opportunity for sustained growth and Pitchfork has the credentials to help us.”

     

    Said Jaideep Shergill, Co-Founder, Pitchfork Partners: “We are excited to partner with Interbrand. The company has a wide body of work in India and we are committed to helping it achieve its business goals through strategic and insights-driven communication.”

     

     

  • Purpose, Technology and Brand are the key growth drivers in Interbrand’s Best Indian Brands report

    Tata is India’s #1 brand. Reliance & Airtel follow

     

    It’s that time of the year when the Omnicom Group’s Interbrand releases its Best Indian Brands report. For five consecutive years, Tata Group has continued to hold the top position. And while Airtel continues to play strong at #3, Reliance is now a strong #2 on the back of Jio’s omnipresence amongst telecom service providers.

     

    Following Airtel is HDFC Bank at #4, and then Life Insurance Corporation of India (LIC),State Bank of India, Infosys, Mahindra, ICICI and Godrej round out the Top 10.The best growth performances belonged to Maruti, Reliance, HDFC, JSW and Kotak highlighting the relevance of Purpose Centricity, Technology and Brand in driving their growth.

     

    Interestingly more than 50 per cent of the Best Indian Brands come from five sectors: Automotive (5), Diversified (10), Financial Services (12), Telecom (2), and Technology (2). Automotive is one of the top growing sectors, leading the change is brand Maruti Suzuki, which posted a 19% increase in brand value versus 2016.

     

    Breaking into Best Indian Brands for the first time at #17 is Royal Enfield and Ambuja Cement at #40.

     

    Said Ashish Mishra, Managing Director, Interbrand India: “The Best Global Brands understand that brands are the platform for growth. A quick look at the top growing brands confirms how outgrowing the now and changing at the speed of life creates admirable value growth.  Encouragingly, the top growing Best Indian Brands too have begun to understand and demonstrate the levers that drive growth and value. Maruti Suzuki, our top growing brand for the second year in a row has done an exemplary job with Reliance, Kotak, JSW, HDFC and Ashok Leyland not far behind. Our analysis of the Best Global Brands reveals some simple truths. Truths that are useful for Indian Brands to consider while driving growth in our rapidly changing market.”

     

    Also present at the launch of the 2017 report was Gonzalo Brujo, Chief Executive Officer of Interbrand EMEA, Latam and India. And this is what he said: “We are living in one of the most exciting periods of change—societal, technological, industrial—that impacts every aspect of commerce and life. In this ever-shifting context, to grow, brands need to outgrow. Outgrow barriers, challenges, markets, competition, mindsets, technology and potential. Which is why businesses need brands more than ever. The Best Indian Brands understand this value  in belief systems and purposes, and hence propel this change without losing the way.”

     

    The Top 40 Indian Brands have a combined total value of INR 4755.7 Bn, an increase of 5% from 2016. For the complete Top 40 ranking and the report with comprehensive analysis of growth, sector and industry trends, click here