MxMIndia

Tag: Golin Opinion

  • Responsible for a national mandate, Malhotra has joined GolinOpinion with immediate effect and will be based out of Mumbai

    PointNine Lintas appoints Asheesh Malhotra as ED, Golin Opinion

     

     

    Asheesh Malhotra has quit his role as President at Bates CHI & Partners and has joined GolinOpinion, the PR division of PointNine Lintas as Executive Director. This marks a significant shift for Malhotra, who’s spent his entire career in creative agencies, as he ventures into the landscape of PR. At GolinOpinion, he will lead the strategic planning function and oversee the agency’s social media centre-of-excellence, the Bridge.

     

    Commenting on his appointment, Vikas Mehta – CEO, PointNine Lintas said: “Convergence of marketing disciplines is here to stay. An omni-channel marketing plan today is incomplete without elements like advocacy and conversations. To stay relevant, PR firms need brand practitioners in addition to PR experts. Asheesh has built blue-chip brands while working with India’s two most respected agencies, Lowe Lintas and Ogilvy. We’re delighted to have him back in the Lintas family and look forward to his contribution in further strengthening PointNine Lintas’ PR service-stack.”

     

    Malhotra joins GolinOpinion from the Ogilvy group where he was President, Bates CHI&Partners heading their Mumbai and Delhi offices. He was earlier a unit head looking after a large Unilever portfolio as well heading a global hub for Castrol and BP at Ogilvy.

     

    Malhotra will report to Ameer Ismail – President, GoinOpinion & Chief Growth Officer, PointNine Lintas. Welcoming Malhotra to the agency, Ismail said: “We have a vision to redefine PR. I am delighted that a senior professional, strategist and well-respected leader who has worn many hats in advertising is going to lead this audacious vision. As a part of this goal his experience in defining milestone campaigns for brands will further the kind of bold work do for our clients. His experience in planning, equips him to lead and build out our Explorer community. I am excited to have him on board.”

     

  • The role of GolinOpinion will be to build a strategic framework for Magicbricks

    Golin Opinion wins the PR mandate for Magicbricks

    By A Correspondent

     

    GolinOpinion, the PR firm of the MullenLoweLintas Group, has won the PR mandate for Magicbricks. The agency was appointed after a multi-agency pitch and was granted the mandate for its distinctive PR and creative approach.

     

    The role of GolinOpinion will be to build a strategic framework for Magicbricks by establishing the brand’s core values that define it across the country and strengthen the brand’s positioning as a leader in the online real estate space.

     

    Commenting on the appointment, Prasun Kumar, CMO, Magicbricks.com said: “The thinking and strategic framework recommended by Golinopinion team was well appreciated. The innovative ideas and a self-motivated team resonates with our ideology and we are assured that this partnership will bear fruits for us.”

     

    Commenting on the win, Lavang Khare, Executive Vice President, Golin Opinion said: “This is a start of a great association between Magicbricks and GolinOpinion. We have found a partner who believes in our ability to create insight-driven innovative campaigns which influence customer behavior and drive change. We look forward to delivering robust campaigns and as a team will Go All In to achieve path-breaking results that the brand aspires for.”

     

  • A new age company that is driven by the motto "life, improved"

    Lowe Lintas and Golin Opinion bag creative and PR duties of Vaya Life

    By A Correspondent

     

    Startup Vaya Life has appointed Lowe Lintas Mumbai as its creative agency and Golin Opinion, as its Public Relations agency. The two agencies of the Mullen Lowe Lintas Group, India would work towards creating a seamless brand experience for Vaya Life by establishing the brand and helping it chart its unique growth path in the Indian market.

     

    Founded by Indian origin technologist, Vashist Vasanthakumar, Vaya Life envisions creating products that are designed to impact and improve everyday living.

     

    Vashist Vasanthakumar

    Commenting on the appointment, Vasanthakumar said, “Design is the core essence of brand Vaya. Interspersed with innovation and engineering, we aspire to build products which people not only use but love to be associated with. I am sure our association with Lowe Lintas and Golin Opinion, both leaders in their respective field, will help build the brand Vaya not only in India, but globally.  While Lintas has a rich legacy and strong credentials in building brands over the years, Golin Opinion’s  ability to service large conglomerates, their in-depth research orientation and diverse capabilities within the PR field is remarkable and I look forward to working together with them.”

     

     

    Anaheeta Goenka

    Said Anaheeta Goenka, President, Lowe Lintas Mumbai: “Vaya Life is among the new breed of start-ups that are seeking to redefine the category they operate in. We were inspired by their progressive growth plans and the inventive approach they have in mind for the Indian market. But what makes Vaya unique is that – here the fundamental core of technology & design is applied towards “improvements” on life’s little daily needs/products, often forgotten by everyone else. We are excited to partner them in all ways to engage and interest all Indians to choose a Vaya offering, creating brand effectiveness and brand love.”

     

     

    Ameer Ismail

    Commenting on the win, Ameer Ismail, Executive Director, Golin Opinion & dCell said, “We are excited to be working with Vaya Life. Delivering expertise assimilated with novelty and relevance is a key priority at Golin Opinion.”