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Tag: Gold Winner

  • Gold Winner's new proposition is aimed at creating a mass movement of sorts by creating awareness around Vitamin D deficiency

    Let’s Make India D Positive, affirms new campaign from Gold Winner

    By A Correspondent

     

    Gold Winner, from the House of Kaleesuwari Refinery Private Limited launched its new proposition; Vitamin D3 fortified all new Gold Winner VITA D3+ under its new campaign titled ‘Let’s Make India D Positive’.

     

    Gold Winner’s new proposition is aimed at creating a mass movement of sorts by creating awareness around Vitamin D deficiency and how it can be overcome with a small shift in their eating and lifestyle habits. Leading this awareness drive is the brand’s ambassador, Bollywood actress Kajol.

     

    The company has also launched a unique QR code on its pack which directs consumers to a microsite created to specifically address Vitamin D related queries. The aim of the TVC is to bring out the equal importance of daily sunshine and daily Gold Winner (with Vita D3+) – 2 elements that become essential to ensure that one is Vitamin D positive.

     

    The film opens with sunlight streaming where a bunch of kids and Kajol are gathered in a huddle. Kajol is seen whispering something to kids and from there kids are seen running into different directions. We see the kids running with their loot into the sunshine chased by residents as the jingle takes off. A doctor leaving for work stops as he notices the commotion and says for strong bones, a healthy heart and sugar control, Vitamin D is very important and Gold Winner with Vita D3 gives you the required daily dose of Vitamin D.

     

    Speaking on the release of TVC campaign, Anurag Lodha, COO, Kaleesuwari Refinery Pvt Ltd said, “Let’s Make India D+ve” TVC campaign is part of our new product – Gold Winner with Vita D3+ that we unveiled recently. The TVC very interestingly conveys how the importance of Sunshine exposure and right dietary intake is essential to have sufficient amount of Vitamin D. Our product innovation and design have always focused on providing a healthy lifestyle to our consumers and to encourage healthy eating habits. Vitamin D deficiency being highly prevalent in our country, therefore it was important that we innovate the existing product by making it powerful so that it has a strong consumer connect. This is what our TVC attempts to do; the newness of the change, the mass appeal of simple ideas and the powerful visuals has brought these thoughts alive.”

     

  • Gold Winner's new proposition is aimed at creating a mass movement of sorts by creating awareness around Vitamin D deficiency

    Let’s Make India D Positive, affirms new campaign from Gold Winner

    By A Correspondent

     

    Gold Winner, from the House of Kaleesuwari Refinery Private Limited launched its new proposition; Vitamin D3 fortified all new Gold Winner VITA D3+ under its new campaign titled ‘Let’s Make India D Positive’.

     

    Gold Winner’s new proposition is aimed at creating a mass movement of sorts by creating awareness around Vitamin D deficiency and how it can be overcome with a small shift in their eating and lifestyle habits. Leading this awareness drive is the brand’s ambassador, Bollywood actress Kajol.

     

    The company has also launched a unique QR code on its pack which directs consumers to a microsite created to specifically address Vitamin D related queries. The aim of the TVC is to bring out the equal importance of daily sunshine and daily Gold Winner (with Vita D3+) – 2 elements that become essential to ensure that one is Vitamin D positive.

     

    The film opens with sunlight streaming where a bunch of kids and Kajol are gathered in a huddle. Kajol is seen whispering something to kids and from there kids are seen running into different directions. We see the kids running with their loot into the sunshine chased by  residents as the jingle takes off. A doctor leaving for work stops as he notices the commotion and says for strong bones, a healthy heart and sugar control, Vitamin D is very important and Gold Winner with Vita D3 gives you the required daily dose of Vitamin D.

     

    Speaking on the release of TVC campaign, Anurag Lodha, COO, Kaleesuwari Refinery Pvt Ltd said, “Let’s Make India D+ve” TVC campaign is part of our new product – Gold Winner with Vita D3+ that we unveiled recently. The TVC very interestingly conveys how the importance of Sunshine exposure and right dietary intake is essential to have sufficient amount of Vitamin D. Our product innovation and design have always focused on providing a healthy lifestyle to our consumers and to encourage healthy eating habits. Vitamin D deficiency being highly prevalent in our country, therefore it was important that we innovate the existing product by making it powerful so that it has a strong consumer connect. This is what our TVC attempts to do; the newness of the change, the mass appeal of simple ideas and the powerful visuals has brought these thoughts alive.”