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Tag: Gokul Rajaram

  • Since leaving Google in 2007, he has founded (and sold) his own startup, Chai Labs, led ad-product strategy at Facebook

    C1X brings Gokul Rajaram on its Advisory board

    By A Correspondent

     

    Gokul Rajaram

    Silicon Valley based advertising and marketing technology (AMT) leader- C1X (Class One Exchange) has roped in Gokul Rajaram as its advisor. Since leaving Google in 2007, Rajaram has founded (and sold) his own startup, Chai Labs, led ad-product strategy at Facebook and, joined Square to help the San Francisco-based company revolutionize the world of commerce.

     

    Commenting on the news, Mukundu Kumaran, Founder and CEO C1X said, “Super excited to have Gokul join C1X advisor board. This validates our vision and differentiation in adtech and martech eco-system. Gokul is Adsense “Godfather”. His inputs and guidance will make our product offerings much stronger, and his in-depth knowledge in adtech will help us to create unique offering with much higher value creation. His connection will help us to expand globally and get us to a multi-billion dollar company much faster.”

     

    On the occasion, Rajaram said: “I’m very excited to help the C1X team build an impactful product and company that transforms the world of advertising. I love C1X’s mission to reduce waste and inefficiency from the entire advertising process. The integrated platform is a huge step towards that, and I’d like to constantly push C1X towards keeping the inspiring mission top of mind in every product and business decision.”

     

  • Dhingana has launched an advertising platform to reach its 11 million worldwide users, with Gokul Rajaram, creator of AdSense and current Facebook product director for advertising, on the advisory board

    Dhingana launches ad platform, Gokul Rajaram is advisor

    By A Correspondent

     

    Dhingana (www.dhingana.com), a leading streaming service for Indian music, has announced the launch of its immersive advertising platform to help brands reach a fast-growing and high-grossing demographic: the Indian population around the world. As part of this initiative, the company has named Gokul Rajaram, Facebook’s Product Director of Advertising and the creator of Google’s AdSense, to its advisory board.

     

    “Globally, over 11 million Indian music fans listen to their favourite music on Dhingana. We believe that this is a great motivation for brands looking at innovative avenues to reach out to them. This led us to develop a highly intuitive advertising platform,” said Snehal Shinde, CEO of Dhingana.

     

    “We’re thrilled to have Gokul on board,” said Swapnil Shinde, COO of Dhingana. “Gokul has extensive experience in creating user-friendly and highly profitable experiences for social and mobile platforms.” Shinde added, “Gokul’s experience will be invaluable as we expand the service to reach more users.”

     

    Prior to joining Facebook, Mr Rajaram spent 5 years as the Product Management Director of Google’s Adsense. He also ran a startup, Chai Labs, that was later bought out by Facebook.

     

    According to Mr Rajaram, “The streaming market in India is growing at an unprecedented rate, offering myriad opportunities to consumers and brands. With more than 7 million active users on iOS, Android, BlackBerry, and Nokia devices, Dhingana has also been quick in tapping the huge impact that mobile is making in India”.

     

    Dhingana expects the advertising platform to become a “must buy” for advertisers such as movie production studios, music labels, independent musicians, mobile carriers, and other brands that want to reach a young, engaged global audience. Dhingana is offering a number of ad formats and can help target ads based on factors like music genre, platform, geo-location, and audience demographics.

     

    As part of beta testing of the platform, Dhingana ran a campaign for the film Cocktail, driving 100,000 audio streams of the ad in the first 18 hours, and more than 1 million streams in the first five days.