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Tag: Gokul Pillai

  • The digital mandate will be handled by a dedicated team based out of their Gurugram office

    FoxyMoron wins digital mandate for Orient Bell Tiles

    By A Correspondent

     

    Orient Bell Tiles has awarded its mandate to FoxyMoron. Additionally, the agency will also be proactively contributing towards all above the line marketing activities for the brand.

     

    The digital mandate will be handled by a dedicated team based out of their Gurugram office.

     

    The mandate entails building the brand’s social presence through strategic planning and innovative solutions to increase market penetration and consumer engagement. FoxyMoron will be involved in the strategy, content creation and design across all social media platforms, as well as SEO and website development. The agency will work towards building awareness, consideration and affinity with a collaborative strategy focusing around engaging content.

     

    Commenting on this collaboration, Aditya Gupta, CEO, Orient Bell Limited, said: “I am delighted to see that we are one of the first ones to make a mark in the Digital Space. We are glad to be associated with FoxyMoron to add new value and innovation digitally for OBL to further capture the market and interest of our consumers.”

     

    Speaking about the win, Gokul Pillai, Creative Director– North, FoxyMoron added: “It is a pleasure being associated with a brand like Orient Bell. Delving into this category not only adds strength to our portfolio but also enables us to work with newer audiences. Orient Bell has a strong vision and intends to consider digital as one of their major mediums for advertising, which is new and bold for a segment that is otherwise big on traditional advertising. With our aligned aim to innovate, I’m sure this association will bring out the best on both sides of the table.”

     

     

  • The business was won following a multi-agency pitch

    FoxyMoron wins digital mandate for Blackberrys

    By A Correspondent

     

    FoxyMoron has bagged the digital mandate for leading premium menswear fashion brands – Blackberrys. The business was won following a multi-agency pitch.

     

    As per the mandate, FoxyMoron will be managing the digital creative, media, search engine optimisation as well as website maintenance and development duties. This entails strengthening the brand’s digital presence by showcasing their dynamic apparels and building a distinct brand personality.

     

    Speaking on the appointment, Ramesh Kaushik, Vice President- Brand Experience, Blackberrys said: “We, at Blackberrys, are proud partners in our consumer’s journey for success. As a brand we stand committed to our consumers, and hence need partners who are common to us in this cause. With a strong belief in good, relevant and useful content, our digital strategy is to break away from one-way disruption and engage consumers in co-created platforms. Just like Blackberrys wardrobe solutions, the heart of our digital strategy is in being ahead of times yet relevant, engaging our consumers in their journey towards success. Everytime. All the time.”

     

    The account will be managed from the agency’s North office. This win is a significant addition to FoxyMoron Gurgaon’s rapidly expanding client roster that already includes Motorola, Lenovo, Discovery Channel, Animal Planet, Wok To Walk, HOOQ and Pulse Candy, among many others.

     

    Said Gokul Pillai, Creative Director – North, FoxyMoron: “Knowing that they are in the business of making men look good, It’s going to be interesting working on this brand! We not only forward to building the brand, but have strong vision and values to back the motive. We are determined to align our expertise to steer the brand towards its goals and I’m sure it will be a memorable journey!”