MxMIndia

Tag: Goibibo

  • To resolve budgets for hotel reservations

    Goibibo launches new campaign

    By Our Staff

     

    Goibibo online travel booking brand has launched a new campaign. Titled #SabkaYaarDegaHazaar, the objective is to solve a peeve in the world of offers of hotel reservations. The film has been conceptualised by MagicCircle Communications and is live on YouTube from May 12.

     

    Notes a communique: “Building on this insight, Goibibo’s campaign #SabkaYaarDegaHazaar, just as the name suggests, offers a flat discount of 1000 to first-time customers. The brand aims to add real value for its customers through the sharp and attractive offer, a refreshing departure from traditional ‘Up to X% discounts’ that are often only perceived as a pull factor. The campaign is brought to life by a digital film featuring leading social media stars Prajakta Kohli, Vihan Samat, and Sanjana Sarathy. The film showcases the three friends chatting about their hotel bookings for a Goa vacation, highlighting the various considerations of travel budgets. The extra INR 1000 from Goibibo is a compelling proposition that helps the group realise their plan.”

     

  • To grab travel deals and offers including hotel vouchers

    Goibibo rolls out new campaign

    By Our Staff

     

    Goibibo, the online travel booking brand, has unveiled a new campaign Full Vasool League. the campaign will help viewers ‘monetize moments of not-watching ads’ with travel deals and offers. To kick start the campaign, the company has partnered with some of the leading cricket platforms.

     

    Speaking on the occasion, Sunil Suresh, Group CMO of Goibibo, said: “Commercials are lifeline for a marketer including myself.  Having said that, we wanted to take a contrarian view with a quirky activation and engage with the youth. We are confident that our audience will love to play while they sit idle during commercial breaks.”

     

  • The campaign encourages users to use exciting stickers and filters to create and share their special Diwali moments with the community

    TikTok partners GoIbibo for its Diwali offering

    By A Correspondent

     

    TikTok has announced its collaboration with GoIbibo to make this festive season special for its community of over 200 million users. TikTok has launched Diwali-themed stickers that will be available for users to create personalized greetings using #TikTokDiwali. The users with the most creative greetings will win rewards ranging from goCash+ to domestic and international travel packages provided by GoIbibo. The campaign is live from October 19 to 28.

     

    Said Sachin Sharma, Director of Sales and Partnerships, TikTok India: “At TikTok, we encourage our community to share their special moments on the platform. Through our collaboration with GoIibibo, we want to make those moments even more joyous for our over 200 million users. We are excited about this partnership and look forward to seeing our users share warm yet quirky Diwali greetings for their friends and family.”

     

    Added Sunil Suresh, Chief Marketing Officer, Goibibo: “We are delighted to partner TikTok to make this Diwali extra special and engaging for our travel community. Traveling is an experiential way to create new memories. The essence of our collaboration is to give an opportunity to the TikTok users to get creative, share their happy moments with the community to create exciting new memories. GoIbibo hopes to add in the energy and vibe to the festival with this campaign.”

  • Rolls out a new multi-channel campaign and a television commercial with Deepika Padukone

    Goibibo encourages young Indian travelers to GoBefikar

    By A Correspondent

     

    Online travel company Goibibo has launched a new campaign ‘GoBefikar’ to encourage young India to book their travel without any hassles and worries.

     

    Said Sunil Suresh, Chief Marketing Officer, Goibibo: “With more and more Indians wanting to spend their leisure time traveling and exploring new places, we want to give them a hassle free way of fulfilling their travel aspirations. With our new campaign, we want to assure travellers that when they book on Goibibo they can rest assured that they will get the best accommodation experience that they have come to trust on GoStays.”

     

    Added Hemant Misra, Managing Director, MagicCircle Communications: “This campaign for Goibibo heralds an invite for carefree travel. The television commercial captures the surprise that comes with the promise of being carefree. First in a series of TVCs that will invoke the young Indian to cast aside their worries to Goibibo and travel carefree to delightful destinations”.

     

     

  • The account will be handled by the Dentsu arm’s Delhi office

    WatConsult bags digital duties for Goibibo

    By A Correspondent

     

    WatConsult has won the digital mandate for leading online travel company, Goibibo. The mandate includes digital media management and digital creative duties of the brand.

     

    Speaking on the win, Rajiv Dingra, Founder and CEO, WatConsult said: “With people eagerly exploring newer travel options than the traditional ones, the Indian online travel segment has been gaining a great momentum. With the best-in-class technology and user experience, Goibibo is one of India’s most trusted brands and we look forward to bring in some engaging and captivating campaigns, using our expertise of adapting newer technology, in the best possible way.”

     

    Added Sunil Suresh, Chief Marketing Officer, Goibibo:  “Goibibo is the travel brand of choice for young India on the move. At a time when Indians are increasingly making their choices on digital platforms – we want to convey our brand stories that are creative and engaging on the platform of choice of our customers. We are excited to collaborate with the young and vibrant team at WATConsult to help build wider and deeper connect with the ever-increasing base of digitally savvy Indian travellers.”

     

     

  • Brand Ambassador Deepika Padukone plays a quirky traffic cop in the new TVC

    Goibibo gets Deepika Padukone to promote GoCash+

    By A Correspondent

     

    Goibibo announced the launch of its new TV campaign with brand ambassador Deepika Padukone. The campaign highlights Goibibo’s e-wallet service – GoCash Plus and the benefits of the GoCash Plus feature on Goibibo’s platform.

     

    Said Rajesh Magow, Co-Founder & CEO-India, MakeMyTrip: “GoIbibo has been at the forefront of product innovations in the online travel aggregation space and GoCash+ is a great value proposition to increase engagement and retention amongst existing and potential customers. Collaborative consumption has emerged as a concept and is fast gaining speed in the Indian e-commerce segment as well. GoCash+ has been built on this concept. Since its launch, Goibibo has seen a huge traction on its platform and we feel with Deepika’s presence as the brand ambassador of Goibibo, will further help us build a huge amount of trust and reliability amongst customers with regards to hotel research, planning & booking on our platform and thereby, further our larger business objective of expanding the category and increasing our market share in the online hotel booking segment.”

     

    Commenting on the new marketing campaign, Saujanya Shrivastava, Group Chief Marketing Officer added: “The campaign is in line with the organization’s business strategy of online hotels category expansion and new user acquisition thereby driving growth for the travel industry at large. Goibibo’s natural appeal is with a younger, tech savvy, transaction focused customer. Traveling is more spontaneous and is always on their minds. Therefore, they are always planning and saving for trips. So the smarter they travel, the more they travel. Every rupee saved means more miles traveled. Leaning in on this insight, through this campaign, our aim is to connect with our audience via a quirky, engaging narrative that encourages users to leverage their socio-sphere to land not just great savings for themselves but also for their family and friends.” The company has launched a 360-degree marketing campaign created by Publicis Capital.

     

     

  • The account will be managed and supervised from the MediaCom Gurgaon office

    Goibibo assigns media mandate to MediaCom

    By A Correspondent

     

    MediaCom has bagged the media mandate for the Goibibo.com account. Goibibo has assigned MediaCom the integrated media planning and buying duties for the company.

     

    Commenting on the win, Saujanya Srivastava, Group Chief Marketing Officer, Go-MMT Group said:“ We have a long standing association with MediaCom. The team has helped us deliver successful marketing campaigns for MakeMyTrip in the past, including the recent one on MakeMyTrip Assured Hotels proposition. Post the merger with the Ibibo Group, we have high impact marketing plans to pursue. MediaCom worked with us on the first Goibibo marketing campaign post-merger, featuring DeepikaPadukone as the brand ambassador. The campaign has been received well and we are confident of an equally positive impact on the business as well. ”

     

    Debraj Tripathy

    Speaking about the win, Debraj Tripathy, Managing Director, MediaCom South Asia, added: “Winning the Goibibo mandate is testament to the wonderful partnership MediaCom has enjoyed with Makemytrip over the last six years. We’ve always put client delight and systems thinking at the heart of our recommendations and this win just proves the effectiveness of this approach. Welcome aboard Goibibo!”

     

    Commenting on the same, Sushanto Biswas, General Manager, MediaCom, said: “We are delighted to win the mandate for Goibibo. Travel and hospitality is a super exciting industry and is only poised to grow in the future. We’re looking forward to delivering better media value to the Goibibobrand“

     

    The account will be managed and supervised from the MediaCom Gurgaon office.

     

  • The agency will lead the development of all the campaigns

    Goibibo appoints Publicis as its creative agency

    By A Correspondent

     

    Online travel portal, Goibibo has appointed Publicis as its creative agency. The agency will lead the development of all the campaigns for the brand from their Gurugram office.

     

    Saujanya Srivastava

    Commenting on the agency appointment, Saujanya Srivastava, Chief Marketing Officer, Go-MMT Group said: “We have a long standing association with Publicis. The team has helped us deliver successful marketing campaigns for MakeMyTrip in the past, including the recent one on MakeMyTrip Assured Hotels proposition. Post the merger with the Ibibo Group, we have high impact marketing plans to pursue. For the first time ever in Ibibo’s journey, we now have a high profile celebrity, Deepika Padukone on board as the brand ambassador of Goibibo. The recently launched Goibibo campaign delivers the message in line with our business objective while keeping the brand essence and philosophy intact. The TVCs have been received very well and we are confident of an equally positive impact on our business”.

     

    Hemant Misra

    Added Hemant Misra, CEO Publicis: “Ibibo is a really exciting brand, full of new ideas and innovations.  It was a challenge for us to create the impact we did with MMT for Ibibo but in a completely unique avataar. Working with category leaders allows us the advantage of exploring new boundaries, we’ve done it with MMT with great success and look forward to doing it with IBIBO”.

     

     

    Bobby Pawar

    “I am blown away by the faith that Go-MMT has placed in us. It is a testament to the quality of our partnership, the work we have created together and the results it has produced. The new campaign for GoIbibo does not attempt to re-create the magic we did for Makemytrip, but to conjure up a different kind of magic that is right for the brand,” added Bobby Pawar, MD, CCO, Publicis South Asia.

     

  • Good work. In terms of both, the strategy and the creative. Well, the ad agency has delivered. Now it's up to the Goibibo team to meet their deadly promise

    Debrief: Goibibo: Good use of metaphor

    By Anil Thakraney

     

    Sharp work from the Goibibo guys, and quite literally too! The strategic thrust is to diss the rivals and gain brownie points in the process.

     

    The setting is an operation theatre. A ‘patient’ is on the bed with multiple knives stuck into his back. When the surgeon arrives, our patient complains about being stabbed in the back by his regular travel agent/portal, that too on several occasions. On account of cancelled airline bookings, being offered horrible hotel rooms, etc. The cool surgeon, instead of operating on the poor fellow, digs the knives back into him, and recommends Goibibo.

     

    This wild approach will help the brand get a good recall when people plan their travel. One, because most people will have had all sorts of bad experiences on their journeys. And will report stories of the ‘missing in action’ travel agent when things went wrong. Therefore viewers will immediately empathise with this creative. As a new brand, Goibibo needed a platform like this to take off. I also like the use of ‘being stabbed in the back’ metaphor as the central idea. It gives the ads visual drama and helps build a long-term memory hook. And it makes the ads entertaining to watch.

     

    Good work. In terms of both, the strategy and the creative. Well, the ad agency has delivered. Now it’s up to the Goibibo team to meet their deadly promise. They let the travellers down, and Goibibo will have to be ready to face frontal knife attacks. J

     

    Rating: (On a scale of 1-5): 3.5 Edgy creative backed by sound strategy

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