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Tag: Godrej Protekt

  • Protekt Magic’s new TVC reaffirms is conceived by Creativeland Asia

    New film showcases Godrej Protekt as gamechanger

    By Our Staff

     

    Godrej Protekt has released a new TVC for Protekt Magic conceptualized by Creativeland Asia. The TVC is aimed at building awareness for the powder-to-liquid format.

     

    Said Sunil Kataria, CEO – India & SAARC, Godrej Consumer Products Ltd (GCPL): “Godrej Protekt has always focused on providing affordable yet superior hygiene products to its consumers. Protekt Magic is one such offering which stands out and is a category game-changer. With this new TVC, our aim is to create awareness for the powder to liquid format and highlight 99.9% germ protection which is now available at an affordable price point of INR 15. We would like to further penetrate the market and increase trials of this unique product. The TVC also highlights the newly launched lime variant along with the existing neem and aloe vera variant.”

     

    Added Anu Joseph, Chief Creative Officer, Creativeland Asia: “This is truly a revolutionary product – magical, I would add. It’s magic at so many levels – innovation, price point and germ protection. Our effort was to make a piece of communication that actually called out all the magic in the product. And we did that in Protekt’s unique way – with delight and expertise.”

     

     

  • Kick-starts #ProtektIndiaMovement campaign with a digital anthem

    Godrej Protekt urges citizens to join #ProtektIndiaMovement

    By A Correspondent

     

    Considering the severity of the Covid-19 outbreak, Godrej Protekt has embarked on an initiative called #ProtektIndiaMovement. It aims at building awareness amongst people by keeping them informed about the preventive measures to ensure protection against the coronavirus. The brand kickstarted this initiative with a digital anthem highlighting the importance of regular handwashing, featuring children as the messengers in order to create more awareness about hand hygiene.

     

    Conceptualised by Creativeland Asia, Godrej Protekt’s digital anthem is developed with the understanding that although coronavirus is a pandemic that can potentially affect anyone, it can be prevented by simply washing hands at the right times.

     

    Commenting on the initiative, Sunil Kataria CEO India and SAARC, Godrej Consumer Products Limited (GCPL), said: “GCPL always pioneered programmes against diseases posing grave threat to public health. With #ProtektIndiaMovement and this anthem, we want to make sure that the message of washing hands regularly and correctly is conveyed to every Indian.”

     

     

  • Film has been conceptualised by Creativeland Asia

    Godrej Protekt highlights #HandWashConfessions in latest campaign

    By A Correspondent

     

    Godrej Protekt, a range of hand hygiene products from Godrej Consumer Products Limited, launched a new digital film titled #HandwashConfessions conceptualised by Creativeland Asia.

     

    Talking about the initiative, Sunil Kataria, Business Head, India & SAARC, Godrej Consumer Products Ltd. said: “Nowadays kids have a mind of their own and getting them to do anything against their will is a real task. But you can definitely imbibe the spirit and importance of hand hygiene, hence this ‘Global Handwashing Day’ we took it upon ourselves to start a movement to motivate children to adapt a sanitation process that will ensure happy and clean hands. We have launched a fun digital film based on children confessions that will connect with the kids and at the same time encourage them to wash hands regularly.”

     

    Added Anu Joseph, Chief Creative Officer, Creativeland Asia: “Kids don’t really like washing their hands. Unless someone comes along and gives them a perspective that convinces them to. With this campaign, Godrej Protekt renews its commitment to making handwashing a fun habit for kids.”