By A Correspondent
Having partnered Godrej in revamping iconic brands like Cinthol, Godrej No.1 and Godrej Expert and crafting brands like Godrej aer and Protekt over the last couple of years, Creativeland recent win comes on the back of its deep understanding of the Godrej culture.
Shireesh Joshi‎ COO, Strategic Marketing Group at Godrej says, “Godrej Masterbrand is extremely excited to have CLA on board as the creative agency. Look forward to working with them on many successful and award winning campaigns. With their deep knowledge of the Godrej brand and their unique approach it will be a win-win partnership for us.â€
Creativeland’s in-depth understanding and interpretation of Godrej both as a corporate and as a brand that touches millions of lives every day, helped it craft not a campaign, but an integrated way forward.
On the mandate, Sajan Raj Kurup, Founder and Creative Chairman, Creativeland Asia, says, “Godrej Masterbrand is more than a mandate. It is a responsibility. Especially given the fact that it straddles such a varied portfolio from FMCG to real estate to consumer durables, across multiple geographies. We spent a year and a half getting a deep understanding of the history, the culture and the legacy of Godrej before even attempting to pitch for the Masterbrand. Creativeland looks forward to contributing strategically towards an ever evolving and contemporary Godrej Masterbrand.â€
It’s an all-encompassing mandate, including digital, social and mainline.