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Tag: Godrej L’Affaire

  • Offers a valuable avenue for showcasing their skills and connecting with a wider audience

    Godrej L’Affaire to unveil Top 25 content creators

    The inaugural edition of ‘Godrej L’Affaire Select,’ influencer hunt programme, has been unveiled. Curated by Godrej L’Affaire, the luxury lifestyle owned media platform by the Godrej Industries Limited and Associate Companies, this program is set to felicitate the top 25 content creators at the sixth edition of Godrej L’Affaire on March 29 (that’s Good Friday).

    These individuals have outshone over 10,000 participants from 200 Indian cities, towns, and villages across India. Mentored by internet sensation Ranveer Allahbadia, known as Beer Biceps, the selected 25 creators will now be inducted into the exclusive Godrej L’Affaire Select creators’ group. This platform empowers content creators and creative talent from across India, including Tier 2 and Tier 3 cities, offering a valuable avenue for showcasing their skills and connecting with a wider audience.

    Said Tanya Dubash, Executive Director & Chief Brand Officer, Godrej Industries Limited and Associate Companies: “Godrej was among the first to embrace the Digital PR space, and we’ve had the privilege of witnessing countless creators embark on their journeys and evolve into the influential figures they are today. Through Godrej L’Affaire Select, we leverage our experience and understanding of the evolving creator landscape to give back to the creator economy by empowering the next generation of talent. I am looking forward to meeting the Top 25 budding content creators at L’Affaire 2024.”

    Added Ranveer Allahbadia, Mentor, Godrej L’Affaire Select: “As someone who is passionate about the creator community, I’m incredibly excited about Godrej L’Affaire Select. The programme’s commitment to discovering and nurturing raw talent from diverse backgrounds is truly inspiring. I believe these creators have the potential to become the next generation of content leaders, and I’m eager to see their journeys unfold and felicitate them at Godrej L’Affaire 2024.”

  • Harley Davidson, Tata Nexon EV, Guess Watches, BBLUNT, Esprit, Godrej Interio, Myntra and many more to participate

    Big Brands to converge at Godrej L’Affaire on Feb 22

    By A Correspondent

     

    Godrej L’Affaire, a curated experiential lifestyle platform by the Godrej group, is all set for its fourth season to be held in Mumbai on Saturday, February 22 at Godrej One, Vikhroli. This year, Godrej L’Affaire is themed on ‘New Beginnings: Going Back to Roots’ to showcase India’s unparalleled legacy and rich culture that will inspire future lifestyle experiences.

     

    Commenting on the occasion, Tanya Dubash, Executive Director and Chief Brand Officer, Godrej Group, said: “After three consecutive successful seasons, we are proud to announce the fourth season of Godrej L’Affaire. We have curated an exciting line-up of brand integrations that will bring out the essence of the participating brands in an experiential manner. With over 40 participating brands, Godrej L’Affaire is all set to be bigger, brighter and will bring together key opinion leaders, influencers and consumers together to celebrate nuances of lifestyle.”