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Tag: Godrej Expert Rich Crème

  • The TVC is conceptualised by conceptualized by Creativeland Asia

    Godrej Expert Rich Creme introduces brand campaign

    By A Correspondent

     

    Godrej Expert Rich Crème from Godrej Consumer Products Limited, has unveiled a fashion range with three shades – Molten Gold, Copper Brown and Cherry Red for the West Bengal market. To promote the new range in ongoing festive season in Bengal, the brand has unveiled a new campaign with a new TVC. With the start of the festive season with Durga Puja going upto Diwali, the brand decided to launch Godrej Expert Rich Crème Fashion range exclusively in West Bengal.

     

    Conceptualised by Creativeland Asia, the film opens with actress Nusrat Jahan and a friend prepping for a party.

     

    Speaking about the brand campaign, Sunil Kataria, CEO – India and SAARC, Godrej Consumer Products (GCPL), said: “West Bengal is an important market for Godrej Expert Rich Crème. Festivities have commenced with occasions like Durga Puja. Thus, to delight our consumers during the festive season, we have launched our new Fashion Range exclusively in the state. The new TVC communicates how Godrej Expert Rich Crème Fashion shades provide easy solutions for a fashionable festive hair makeover. The three new shades are experimental, trendy and a much-needed change from the usual palette of blacks and browns. With the launch of new Fashion range, we are making the brand more contemporary and relevant with today’s lifestyle while infusing a youthful appeal.” a complete makeover at home with high quality and nourishing crème hair colour.

     

     

  • New digital films released by Godrej group, Godrej Expert Rich Crème and Godrej Appliances and  digital campaigns by Cinthol Original Soap, Godrej Locks and Godrej Security Solutions

    Godrej Group brands get together on Women’s Day

    By A Correspondent

     

    To commemorate International Women’s Day, brands across the 122-year-old Godrej group came together to celebrate womanhood and their contribution towards different aspects of life. The Godrej Masterbrand thanked its women employees by featuring them in a digital video on gender equality and women empowerment while brands like Godrej Expert Rich Crème and Godrej Appliances unveiled their campaigns around Women’s Day. The group’s other brands like Cinthol Original Soap, Godrej Locks and Godrej Security Solutions rolled out female-led influencers and digital campaigns.  This year, the International Women’s Day theme was #EachforEqual depicting an equal world is an enabled world.

     

    Commenting on the same, Tanya Dubash, Executive Director and Chief Brand Officer, Godrej Group, said: “At Godrej, we are committed to empowering our women employees to transform their social disadvantages into opportunities. We empower them with the right to make their own choices in their professions. Our objective is to develop an ecosystem where they are given the freedom to enjoy the best of both worlds i.e.  professional as well as personal,” adding “We, as an organisation do our best to understand women’s professional challenges and provide constant support and assurance so that they bring their whole selves to the workplace. The Godrej Masterbrand video highlights the little things that Godrej is doing to support women within as well as outside Godrej to reach their full potential and recognise and appreciate the contribution made by them.”

     

     

  • While the campaign has been conceptualized and executed by Creativeland Asia, the TV spot has been produced by Chrome Pictures and directed by Aleya Sen Sharma

    Godrej Expert Rich Creme hair colour promises ‘dekhbhaal’ in new TVC

    By A Correspondent

     

    Hair colours are often considered a necessary evil. People who use hair colours to cover their greys don’t associate them with any higher benefit. That’s exactly what Godrej Expert aims to change with its new campaign for Rich Crème hair colour, which doesn’t just colour, but also looks after the hair with its aloe and milk protein formula. The campaign brings out this ‘dekhbhaal’ using a parent-child relationship. It promises to give back to all parents what they have given children all along – care, protection and love.

     

    The film is about two daughters trying to convince their mother to colour her hair. They begin by telling her how she does so much for them and the family, and now it’s their turn to look after her. Giving her a pack of Godrej Expert Rich Crème hair colour is the children’s way of doing their bit for all the ‘dekhbhaal’ their mother has done. The film signs off with the tagline, ‘Dekhbhaal Godrej Expert Rich Crème ki’.

     

    Speaking about the campaign, Anu Joseph, Executive Creative Director, Creative land Asia Pvt. Ltd. said, “The need of the hour was to get fence-sitters and first-timers to drop their cynicism and start colouring their hair. What better way than to get children to charm their parents into it? The insight that all parents blame their kids for greying early gave us an eminently relatable point to start the conversation.”

     

    Sunil Kataria, Business Head – India and SAARC, Godrej Consumer Products Limited (GCPL), adds, “Godrej has always been the pioneers in hair colouring – from Godrej Expert Original to now Godrej Expert Rich Crème. This breakthrough innovation has had an amazing run, its Oh My God campaign helped in establishing a strong consumer connect. With the new TVC we are breaking away from the myths that surround hair colouring and bringing alive the concept of Dekhbhaal. The TVC stars Tisca Chopra endearingly conveys this super combination of effective hair colouring and care that the crème hair colour offers.”

     

    While the campaign has been conceptualized and executed by Creativeland Asia, the TV spot has been produced by Chrome Pictures and directed by Aleya Sen Sharma.