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Tag: Godrej Consumer Products Ltd

  • Conceptualised by Wunderman Thompson, the film embraces our young ones for their aptitude, advance thinking and courageous nature

    Goodknight’s new TVC campaign on C-Day

    By A Correspondent

     

    Godrej Consumer Products’ Goodknight has unveiled a new TVC to commemorate Children’s Day. Conceptualised by Wunderman Thompson, the film embraces our young ones for their aptitude, advance thinking and courageous nature.

     

    Sharing his thoughts on the new film, Sunil Kataria, CEO – India & SAARC, Godrej Consumer Products Ltd (GCPL), said: “The TVC campaign highlights that today’s children are the protectors of tomorrow. They are courageous, smart and technology adopters. We are also drawing a parallel with Goodknight Gold Flash as it resembles these qualities. Goodknight Gold Flash is India’s most powerful liquid vapouriser, offering an advanced level of protection.  The product comes with normal and flash mode, backed by a unique chip-based technology which switches between these modes automatically. The flash vapours and an improved machine ensure the elimination of mosquitoes from all hidden corners.”

     

    Added Steve Priya, VPs & Executive Creative Directors, Wunderman Thompson: “A fearless new generation is our vision for the future. In the now, children are displaying an amazing maturity, awareness and depth. What’s surprising is that they don’t see themselves as someone to be protected. In many instances, they watch out for and take care of their parents, elders or siblings. It’s this protective instinct and spirit that we’re celebrating this Children’s Day that also happens to be on the same day as Diwali.

     

     

  • The film has been conceptualised by Lowe Lintas

    Godrej Lal Hit’s new digital film

    By A Correspondent

     

    Insecticide brand Godrej Hit has unveiled a new festive digital film for Lal Hit, the brand’s offering to kill cockroaches. Conceptualised by Lowe Lintas, the film captures the current sense of anticipation around festive fervour in the country.

     

    Speaking on the film, Sunil Kataria, CEO – India & SAARC, Godrej Consumer Products Ltd (GCPL), said: “2020 will witness an inherently ‘indoor’ festive season, but that will in no way dampen the festive spirits. We want to remind everyone how even though this year’s festivities will be on a smaller-scale with our immediate family, we will enjoy it in our own unique yet endearing way.”

     

    Added Amar Singh, Regional Creative Officer, Lowe Lintas: “Diwali 2020 is unlike any that we have experienced or are likely to experience in our lifetimes. And after everything we have been through in this trying period, each one of us deserves to celebrate it. Conceived by Rajat Dawar and Vishal Bagade, this film aims to capture this sentiment. And is a wish for all of us to have a Super HIT Diwali from a brand that ensures we are always safe and protected in our homes.”

     

     

  • The film has been conceived by Creativeland Asia

    Godrej Consumer Products unveils new TVC for Cinthol Original

    By A Correspondent

     

    Sharing his thoughts on the new film, Sunil Kataria, CEO – India & SAARC, Godrej Consumer Products Ltd (GCPL), said: “Cinthol is among the iconic brands that we have at Godrej Consumer and the Cinthol Original soap enjoys a very strong affinity with its consumers in South India. 2020 has made market innovations happen at a rapid speed, made us reinvent our strategies, shoot campaigns at home, be more agile and execute new product launches within months. With this new and improved approach, we wanted to come out with something that would help connect with our stakeholders in a meaningful manner, so, for this new TVC, we have re-defined protection which is the core brand value. The film helps to convey the brand’s core proposition and we are optimistic that our audience will enjoy it too.”

     

    Added Anu Joseph, Chief Creative Officer, Creativeland Asia: “Amidst the pandemic situation, there are so many frontliners who are putting society over self. This Cinthol Original ad narrates the story of Doctor Amma and her journalist daughter, both frontliners. The daughter assuages the mother’s concern of her protection by telling her that she follows her mother’s advice of putting society over self and protecting her skin with Cinthol. The ad carries forward Cinthol’s legacy of being a doctor recommended brand, while at the same time paying a tribute to the workers on the frontline.”

     

     

  • The film gives an all-new take on experiencing adventures indoors

    Cinthol launches new TVC

    By A Correspondent

     

    In a new TVC, Cinthol Cool and Cinthol Lime Fresh have launched a reprised version of the ‘Alive is Awesome’ campaign which started in 2012. The film has been conceptualised by Creativeland Asia and produced by Nirvana Films.

     

    Sharing his thoughts on the new film, Sunil Kataria, CEO – India & SAARC, Godrej Consumer Products Ltd (GCPL), said: “Cinthol is among the iconic brands that we have at Godrej Consumer that enjoys a very strong affinity with its consumers pan India.  2020 has made market innovations happen at a rapid speed, made us reinvent our strategies, shoot campaigns at home, be more agile and execute new product launches within months. With this new and improved approach, we wanted to come out with something that would help connect with our stakeholders in a meaningful manner, so we decided to recreate one of our most successful films from the past with a touch of the topical sentiments. This new film on Cinthol Lime and Cinthol Cool conveys the brand’s core proposition relevant to the current times and we are optimistic that our audience will enjoy them too.”

     

    Added Anu Joseph, Chief Creative Officer, Creativeland Asia: “Cinthol’s philosophy of Alive is Awesome is built on enjoying every moment to its fullest. Alive bathing experiences in the outdoors is at the core of brand. In this pandemic situation, travel and adventure aren’t feasible. But, Cinthol, with its refreshing range of Lime and Cool soaps, promises you to bring alive that experience in your shower. That’s what this film, which is also a throwback to Cinthol’s iconic 2012 ad, communicates.”

     

     

  • Conceptualised by Lowe Lintas, Lal Hit’s film latches on to the monthly cleaning routine of a home maker

    Godrej Lal Hit’s new ad film empowers homemakers to fight cockroach menace

    By A Correspondent

     

    Godrej Lal Hit has unveiled a new ad film focusing on the Indian homemaker’s monthly kitchen cleaning regime and how Lal Hit is a preventive solution against cockroach infestation.

     

    Conceptualised by Lowe Lintas, Lal HIT’s film latches on to the monthly cleaning routine of a home maker.

     

    Sharing his thoughts on the digital film, Sunil Kataria, CEO – India & SAARC, Godrej Consumer Products Ltd (GCPL), said: “An Indian homemaker is committed to provide a safe and healthy home environment for her family. Among other places within the house, the kitchen is one of the most sacred areas where she follows a regular cleaning regime. Every homemaker dreams of a kitchen area which is hygienic and free of pests like cockroaches. Through this film, Lal HIT lives up to this dream of housewives and ensures cockroach-free home spaces including kitchen. With its fresh fragrance, Lal HIT ensures no space or corner in the kitchen is ignored where cockroaches can breed and multiply.”

     

    Added Shantanu Sapre, Executive Director, Lowe Lintas: “Lal HIT being the leader in the roach solutions category, the onus is on us to educate people on its relevance beyond SOS usage, that it predominantly sees. The communication objective was sharply defined to build regimen and provide people with occasions of product usage. The 15-sec film developed by the team, seamlessly integrates Lal HIT into the existing regimen by compelling homemakers to question their monthly cleaning process, because despite all their efforts, cockroaches still show up.”

     

     

  • The film has been conceptualised by Creativeland Asia

    Godrej Aer Pocket ensures happy bathrooms via digi film

    By A Correspondent

     

    Godrej aer Pocket has unveiled a new digital campaign in which it builds on to the idea of happy bathrooms. This campaign emphasises how during monsoons the moist and damp smell in the bathrooms can lead to an unpleasant experience in the morning.

     

    Conceptualised by Creativeland Asia, the film takes a fun and quirky route to decipher the morning struggle that one goes through if the bathroom is not smelling fresh and fragrant.

     

    On the new digital film, Sunil Kataria, CEO  India and SAARC, Godrej Consumer Products Ltd, said: “It takes a lot of effort to keep homes smell fresh all the time especially during monsoons. Waking up to a smelling room or bathroom can be daunting.  A pleasant fragrance at the beginning of one’s day is likely to set a tone for a happier day ahead. This is where Godrej aer Pocket comes in, to give consumers a fragrant start to their day. We truly believe in creating happy bathrooms and happy homes for our consumers and hope this changes their bathroom experience forever and for the better.”

     

    Added Anu Joseph, Chief Creative Officer, Creativeland Asia: “We wanted to create a fun and quirky piece of communication for this unique product. The thought was very simple; a great start to the day can actually set the right tone for the rest of the day. Hence this fun rap that actually highlights the unpleasant smell of dampness during monsoons in an engaging way.”

     

     

  • The film has been conceptualised by Ogilvy

    Godrej Hit unveils new film to promote Platelet Donor Community

    By A Correspondent

     

    Godrej Hit released a new digital film to raise awareness on the Platelet Donor helpline. Speaking on the film conceptualised by Ogilvy India, Sunil Kataria, CEO – India and SAARC, Godrej Consumer Products Ltd, said: ‘’Dengue has emerged as a serious threat to public health in India causing loss of life. While people are aware that mosquito bites causes dengue they are unaware of the curative measures, especially awareness about platelets is abysmally low across the country. Hence brand HIT, in-line with its efforts to fight dengue through various means, has taken up this responsibility to ensure that not a single life is lost due to unavailability of platelets. In order to ensure that, the brand built India’s first online platelet donor community to save lives of critical dengue patients. This helpline helps dengue patients find donors from a base of 1.25 lakh registered donor across 6 cities in India. Our aim is to shift consumer attitude and behavior from lack of awareness and apathy to awareness and registration as platelet donors.’’

     

    Added George Kovoor, Group Creative Director, Ogilvy Mumbai, on the film: “The Platelet Donor helpline reinforces Godrej HIT’s commitment to fight dengue. It has already saved many lives. This film is based on a true story of one such family. The film beautifully captures the emotion of a mother whose son was saved thanks to the helpline. And in turn make people aware of the helpline which they can access easily when in need of platelets.”

     

     

  • New ad campaign conceptualised by Creativeland Asia

    Godrej Aer Pocket shows how to get a fragrant start every day

    By A Correspondent

     

    Godrej Aer Pocket has unveiled a new campaign which emphasizes that Godrej Aer Pocket keep bathrooms happy through its unique fragrances, right from morning. This leads to happiness of the consumers throughout the day.The campaign has been conceptualised by Creativeland Asia.

     

    Speaking on the new TVC, Sunil Kataria, CEO – India and SAARC, Godrej Consumer Products Ltd said: “At Godrej, our endeavour has been to make the lives of consumers brighter and better. Godrej Aer Pocket is one such unique offering which successfully combines fragrances, technology and smart design. Places within homes such as bathrooms can lead to a happier day just because of the way they smell. Happy Bathrooms film, created by Creativeland Asia, will be instrumental in conveying this message to our consumers.”

     

    Added Anu Joseph, Chief Creative Officer, Creativeland Asia Group: “We all know what a great start to the day can do to the rest of the day. A great bathroom experience pretty much guarantees that every morning. The film is a fun expression of that truth.”

     

     

  • The ad campaign conceptualised by J Walter Thompson (JWT) India

    Goodknight Cool Gel launches new ad campaign

    By A Correspondent

     

    Goodknight Cool Gel has launched a new television commercial which is a parody on a popular old Hindi song – Hai re Hai.The ad campaign is conceptualised by J Walter Thompson (JWT) India

     

    Speaking on the ad campaign, Sunil Kataria, CEO – India and SAARC, Godrej Consumer Products Ltd (GCPL) said, “Goodknight is a brand that has its focus on consumers bases not only in metro cities, but also smaller towns in India. We have cost effective and efficient solutions for the mosquito menace for all our consumers. Brand Goodknight has always understood mothers and their struggle to protect their families from the mosquito menace. The new ad film aptly captures this emotion.”

     

    Added Rajesh Gangwani, Managing Partner J. Walter Thompson, Mumbai: “The campaign is targeted towards semi-urban and rural consumers who normally sleep outdoors/open air during warm summer nights. The key benefit that we wanted to propagate is that unlike other mosquito repellent creams, our product contains Aloe Vera gel which is non-sticky & has a cooling sensation. The communication is crafted keeping in mind the rural sensibilities and is delivered through an engaging & catchy sing song between the family members.”

     

     

  • Film has been conceptualised by Creativeland Asia

    Godrej Protekt highlights #HandWashConfessions in latest campaign

    By A Correspondent

     

    Godrej Protekt, a range of hand hygiene products from Godrej Consumer Products Limited, launched a new digital film titled #HandwashConfessions conceptualised by Creativeland Asia.

     

    Talking about the initiative, Sunil Kataria, Business Head, India & SAARC, Godrej Consumer Products Ltd. said: “Nowadays kids have a mind of their own and getting them to do anything against their will is a real task. But you can definitely imbibe the spirit and importance of hand hygiene, hence this ‘Global Handwashing Day’ we took it upon ourselves to start a movement to motivate children to adapt a sanitation process that will ensure happy and clean hands. We have launched a fun digital film based on children confessions that will connect with the kids and at the same time encourage them to wash hands regularly.”

     

    Added Anu Joseph, Chief Creative Officer, Creativeland Asia: “Kids don’t really like washing their hands. Unless someone comes along and gives them a perspective that convinces them to. With this campaign, Godrej Protekt renews its commitment to making handwashing a fun habit for kids.”

  • Film conceptualised by Creativeland Asia

    Godrej protekt urges kids to explore the world with their hands

    By A Correspondent

     

    Godrej Protekt, a range of hand hygiene products from Godrej Consumer Products Limited, has unveiled a film conceptualised by Creativeland Asia, that depicts how children love exploring the world with their hands.

     

    Talking about the initiative, Sunil Kataria, Business Head India & SAARC, Godrej Consumer Products Ltd Said: “Kids these days are inquisitive, enthusiastic and unstoppable. You can’t control them from exploring the world around them and in the process getting their hands dirty. And we know dirty hands mean lots of germs. Protekt believes that parents should encourage their kids to step out of home and explore, as it plays an important role in their development. This thought formed the base of our new campaign #ProtektLittleHands, a campaign which encourages kids to explore all those things which makes them wonder without thinking about getting dirty or worrying about germs. Godrej has always been a conscious brand that is committed to consumer’s health and over all benefit. As a thought leader in the category, we want to bring about a behavioral change and promote a healthy habit of keeping your hands clean and germ free.”

     

    Added Anu Joseph, Chief Creative Officer, Creativeland Asia: “What better way to get a mom to keep a hand sanitizer handy than to get kids sing to her the reason why she should? The idea was to throw light on the fact that a child’s hand is constantly busy exploring, and in the process getting really dirty. It’s simple, yet memorable.”

     

  • The film chronicles Adhuna's Bollywood journey and depicts how each character in the films that she has styled

    BBLUNT unveils its first-ever Bollywood-inspired music video

    By A Correspondent

     

    Over the last decade-and-a-half, BBLUNT has played an integral part on the increasingly stylised look of stars in Bollywood films. This year BBLUNT took its vision even further with Kareena Kapoor-Khan revealing its salon in a box through the mega launch of its High Shine Crème At-Home Hair Color – Salon Secret.

     

    Now Adhuna Bhabani, Founder and Creative Director, BBLUNT, along with seven of India’s top beauty bloggers star in BBLUNT’s first-ever Bollywood-inspired video. The video, a journey back in time that strings together four of Bollywood’s blockbuster, fan-favourite films, showcases what inspired BBLUNT to create these seven stunning shades.

     

    The film chronicles Adhuna’s Bollywood journey and depicts how each character in the films that she has styled, drove her inspiration and enthusiasm to create the perfect shade accompanied by the perfect shine for the new hair color range. Adhuna recreates some iconic looks designed by BBLUNT on seven of the country’s most leading lifestyle and beauty bloggers like Miss Malini as Kareena Kapoor from Don, Shifa Merchant and Jas Sagu as Preity Zinta and Sonali Kulkarni respectively in Dil Chahta Hai, Juhi Godambe and Aayushi Bhangur as Katrina Kaif and Kalki Koechlin respectively in Zindagi Na Milegi Dobara, Stephanie Timmins and Madhura Bhogale as Priyanka Chopra and Anushka Sharma respectively in Dil Dhadakne Do. The CAG are seamlessly paced and imaginative, offering viewers a peek into the founder’s mind.

     

    Said Harshil Karia, Founder and Creative Director, Schbang and the brain behind this fun short film: “It was such a fantastic experience working on this advert. It isn’t every day that you get to recreate the sets of iconic films and pay homage to them while using their original soundtracks! We tied up with Shaun Kolah once more to direct this for us and got Famous Animation on board for the special effects. From a campaign standpoint, the message doesn’t get any truer than this. Salon Secret High Shine Crème Hair Colour is truly a revolutionary product and it encapsulates the brand’s years of experience on sets and the salon floor to create India’s foremost hair colour with Shine Tonic in a box at an unbelievable price. This campaign is designed to compress that journey, giving consumers a glimpse into the work that’s gone into creating this hair colour.”

     

    Thomas Dawes, Creative Director, Godrej Consumer Products Ltd. said, “After the phenomenal success of our recent Dry Shampoo #DirtyLittleSecret we knew we had to do something huge to celebrate the launch of our at home hair colour, Salon Secret. So we decided to create a film that celebrates the thing that most people know BBLUNT for – Bollywood!!! We identified the top bloggers in the country whose personalities were an ideal match to the iconic star they were playing, with Adhuna recreating these iconic looks once more… then we sprinkled a little bit of magic. This is going to blow your socks off!”