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Tag: Godrej Consumer Products Ltd (GCPL)

  • At an economical price of Rs 50 only

    Godrej unveils Kala Hit Mini anti-mosquito spray

    By Our Staff

     

    Godrej Consumer Products Ltd (GCPL), has unveiled Kala Hit Mini, an anti-mosquito spray solution. The new TVC conceptualized by Bates CHI & Partners emphasises how the product offers instant protection during high-mosquito infestation at an economical price of INR 50.

     

    Speaking about the campaign Shekhar Saurabh, Category Head – Household Insecticide, Godrej Consumer Products Ltd (GCPL), said: “As lower income households have smaller rooms, expensive LPG based aerosol spray (designed for big rooms) is not the most suitable solution for them. To make the format affordable, HIT took the inspiration from no-gas deodorants and developed Kala HIT Mini no-gas spray. This product makes safe & smoke-free mosquito protection accessible for everyone especially lower income households. The TVC campaign is conceptualized to spread awareness of this format as well as highlight how this innovation empowers people to be protected from mosquitoes.”

     

  • Launches #ColoursAreForAll

    Godrej Professional drives inclusivity in new campaign

    By Our Staff

     

    Godrej Professional, hair colour and styling brand, launches a new #ColoursAreForAll  campaign. The objective is to weave beauty with the message of acceptance, inclusivity and self-expression.

     

    Commenting on the campaign, Neeraj Senguttuvan, Category Head – Hair Care, Godrej Consumer Products Ltd (GCPL), said: ‘Fashion and beauty are proud and unapologetic reflections of individual identities. There has often been misconception that hair colour and bold styles are only for a certain segment of people. The truth, however, is far from that. As a brand, we’ve always believed that our products can be used by absolutely anyone and that’s what makes Godrej Professional a leading name in hair colour segment. We want to be synonymous with inclusivity and confidence, the campaign and the ‘Dimension-Ombreyage collection’ is a step in this direction. This new campaign will push us to look at blurring lines of beauty and create an acceptance for all.”

     

     

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