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Tag: Godrej Capital

  • For empowering business owners

    Godrej Capital launches campaign

    Godrej Capital, the financial services arm of the Godrej Industries Group, has launched its new campaign ‘Hum Samajhte Hain Business’. As part of the campaign, the brand has released a new digital film conceptualised by Publicis Worldwide.

    Said Nalin Jain, Chief Marketing Officer of Godrej Capital: “’Hum Samajhte Hain Business’ reflects our deep understanding of building a business in India. We acknowledge both the emotional and practical aspects of the growth of a business, from navigating transitions to celebrating achievements. We are dedicated to providing business owners with flexibility and innovative products. Through customized loans for businesses from Godrej Capital, we empower entrepreneurs to exceed their own business expectations, providing the financial backing necessary for their success.”

    Added Oindrila Roy, Managing Director, Publicis India: “In recent years, Publicis India has created iconic work for BFSI brands, and winning this account reaffirms our expertise. We are thrilled to leverage our skills to craft comprehensive strategies that will fortify Godrej Capital’s brand narrative. With the ‘Hum Samajhte Hain Business’ campaign, we aim to establish Godrej Capital as an empathetic lender who understands the challenges faced by MSME business owners. This campaign taps into the insight that businesses often do not grow as planned, regardless of the circumstances, and emphasizes that Godrej Capital truly understands their needs.”

     

  • To introduce Nirmaan- a business solution platform

    Godrej Capital launches digital campaign

    By Our Staff

     

    Godrej Capital, the financial services arm of Godrej Group, has launched a new digital campaign #GrowthKiUdaan with a Digital Video Commercial (DVC) to introduce its enhanced flagship platform Godrej Capital Nirmaan.

     

    Said Nalin Jain, Chief Marketing Officer, Godrej Capital: “I am convinced of the expanse of support a platform like Godrej Capital Nirmaan can offer to MSMEs across India. Our digital marketing campaign comes with simple and straight messaging – get onboarded on the Nirmaan flight so you can take off on #GrowthkiUdaan. Leveraging digital marketing is the conscious and optimal approach to engaging with our valued customers, considering the prevailing digital landscape. By tailoring our communication to specific target audiences, we are utilizing diverse digital channels including email, social media, web, and mobile, with the integration of BTL activations, to enhance our comprehensive digital content strategy, infuse our messaging with a personalized touch, and facilitate more direct customer connections.”

     

     

  • To highlight benefits of flexible repayment solutions for MSMEs

    Godrej Capital launches brand campaign

    By Our Staff

     

    Godrej Capital, the financial services arm of the Godrej group, launched its brand campaign, #IssLoanMeinLoadNahi. The campaign has been strategically planned around launching their business loans for MSMEs in 31 markets across India to enable access to credit for business owners to invest in their businesses’ growth. It is conceptualised by Creative Land Asia.

     

    Elaborating on the campaign, Nalin Jain, Chief Marketing Officer of Godrej Capital, said: “This campaign is rooted in the idea that a loan should never feel like a burden. At Godrej Capital, we firmly believe that a loan should symbolize empowerment and growth. Our goal is to transform how loans are perceived and facilitate business expansion through our innovations, flexible payment options, and digital-first approach. We aim to become the lender of choice for MSMEs and help them grow their businesses to their potential.”

     

    Added a spokesperson from Creative Land Asia: “The idea was to communicate the brand message with an engaging visual. We wanted to differentiate Godrej Capital’s flexible offering by personifying the feeling of being weighed down by an inflexible loan. Like always, everything boils down to the client team’s conviction on backing an idea that’s not predictable.”