By Our Staff
Godrej Capital, the financial services arm of Godrej Group, has launched a new digital campaign #GrowthKiUdaan with a Digital Video Commercial (DVC) to introduce its enhanced flagship platform Godrej Capital Nirmaan.
Said Nalin Jain, Chief Marketing Officer, Godrej Capital: “I am convinced of the expanse of support a platform like Godrej Capital Nirmaan can offer to MSMEs across India. Our digital marketing campaign comes with simple and straight messaging – get onboarded on the Nirmaan flight so you can take off on #GrowthkiUdaan. Leveraging digital marketing is the conscious and optimal approach to engaging with our valued customers, considering the prevailing digital landscape. By tailoring our communication to specific target audiences, we are utilizing diverse digital channels including email, social media, web, and mobile, with the integration of BTL activations, to enhance our comprehensive digital content strategy, infuse our messaging with a personalized touch, and facilitate more direct customer connections.”