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Tag: Godrej & Boyce

  • To redesign the corporate website

    Godrej Enterprises onboards Bombay Design Centre

    Bombay Design Centre (Bombay DC) has been onboarded to redesign the corporate website for the Godrej Enterprises Group (formerly known as Godrej & Boyce). The work involves a comprehensive overhaul of the website design, content, user experience, and technology.

    Said Kalpesh Patel, GM & Head – Web Strategy at Godrej Enterprises Group: “Our partnership with Bombay Design Centre will enable us to create a digital platform that reflects the breadth and depth of our business; it is a step forward in reinforcing what we set to achieve while setting new benchmarks in the digital space.”

    Added Ankur Rander, CEO of Bombay DC: “This collaboration is a remarkable opportunity. Godrej Enterprises Group is a powerhouse with a formidable presence across industries. Our goal is to build a web experience that showcases their consumer and B2B businesses, the product and services, as well as their corporate information under one url. The experience needs to be easy to use, simple to understand, and stand apart.”

  • To handle the entire gamut of media

    Madison wins media AOR of Godrej & Boyce

    By Our Staff

     

    Madison Media Alpha, a unit of Madison World, has just announced the win of Godrej & Boyce integrated Media AOR. The account was won in a multi-agency pitch and the agency will handle the entire gamut of Media including TV, Print, Social Media, Digital, Performance Marketing, OOH and Activations.

     

    Speaking about the agency’s appointment, Mehernosh Pithawalla, Senior Vice President and Head – Brand and Strategic Insights, Godrej & Boyce said: “Madison World has been an industry leader in the realm of communications for several years, now. During the pitch, we observed a lot of synergies, brand resonance and a strong intent by the Madison team to work on Godrej & Boyce. We couldn’t have thought of a better ally to further business metrics and propel brand growth.”

     

    Commenting on this development Sam Balsara, Chairman, Madison World added: “My association with Godrej goes back to 1985, even before Madison came into being and I am delighted that Madison World has won this business in a competitive pitch and G&B has found our expertise and capabilities a cut above the rest and handed over the media AOR of this much respected Company to us. We look forward to growing their brands with our innovative and Client First approach.”

     

  • Film conceptualised by Creativeland Asia

    Godrej & Boyce salutes engineers in new campaign

    By Our Staff

     

    Godrej & Boyce, the flagship company of the Godrej Group, rolled out a new film campaign to observe National Engineer’s Day (Sept 15). Conceptualised by Creativeland Asia, the film pays tribute to the diverse engineering streams which are vital in building the nation.

     

    Commenting on the film, Mehernosh Pithawalla, Senior Vice President and Head of Brand and Strategic Insights, Godrej & Boyce said: “Engineers use their ingenuity to creatively find solutions and innovate with passion. Godrej & Boyce, an engineering conglomerate has been pioneering progress for generations credit to our engineers who believe in making the world better. From preserving the planet, to creating solutions that enable healthier lives and even supporting the country’s infrastructure the engineers at G&B have done it all. Through this film, we celebrate the contribution of every engineer who works tirelessly towards building the nation, preserving the planet, and enriching our lives, every day.”

     

  • … with a musical commercial, bringing alive Onam festivities while showcasing its wide product range and festive offers

    Godrej Appliances woos Kerala consumers

    By Our Staff

     

    As Kerala sets to embrace Onam, Godrej Appliances, the business unit of Godrej & Boyce, the flagship company of the Godrej Group, has launched a new television commercial bringing alive the festive spirit with a characteristic local sound. The musical film integrates Onam festivities with the brand’s wide product range and new exciting offers.

     

    Conceptualised by Creativeland Asia, the campaign is the third in the series of brand’s collaboration with popular musician and singer Anoop Sankar.

     

    Speaking on the campaign Swati Rathi, Head-Marketing, Godrej Appliances said: “Onam marks the beginning of the festive season for appliances industry and accounts for more than 35% of the state’s sale. Kerala consumers have always demonstrated strong preference for the brand and the tailor made commercial celebrates this love while showcasing the brand’s wide product range for consumers to pick from, along with specially crafted Onam offers. The video will be promoted on TV and digital media.”

     

    Added Anu Joseph, Co-founder and Creative Vice Chairman, Creativeland Asia: “Godrej Appliances has a really special relationship with Kerala. Come Onam, and you can see that translate into some great offers that add to the festivities. This year’s film captures the joy that the Lucky Lakshaprabhu Offer brings with it. The song composed by Anoop Sankar adds to the magic.”

     

     

  • The TVC campaign is conceptualised and created jointly with Creativeland Asia

    Godrej Appliances ad stars Ayushmann Khurrana

     

     

    Godrej & Boyce, the flagship company of the Godrej Group, has announced that Godrej Appliances has launched its new television campaign featuring actor Ayushmann Khurrana, to showcase its air conditioning expertise.

     

    Commenting on the latest campaign, Swati Rathi, Head – Marketing, Godrej Appliances said: “Godrej has invested heavily in state of art manufacturing of Air Conditioners and the new portfolio has a lot to offer. The versatile offerings needed focused storytelling and the multi edit campaign brings alive the brand philosophy of Soch Ke Banaya Hai or Things Made Thoughtfully in an engaging manner with Ayushmann Khurrana playing the protagonist.”

     

    The TVC campaign conceptualized and created jointly with Creativeland Asia is being aired on TV and digital platforms across India capitalizing on the IPL eyeballs and beyond as well. Adding some thoughts, Anu Joseph, Chief Creative Officer, Creativeland Asia said, “Air-conditioners are great to have. But, sometimes they come with their own set of problems. Godrej ACs have a solution for each one of them. The idea was to make short, quirky and highly impactful ads that highlighted the problem and showcased the solution that Godrej ACs have for you.”

     

  • The campaign will span across eight states, reaching out to citizen groups in the country

    Godrej & WWF India start campaign for mangrove awareness

    By A Correspondent

     

    At the cost of urban development, many real estate developers are known to have butchered mangroves causing irreparable damage to the environment. On the occasion of International Day for the Conservation of the Mangrove Ecosystems which fell yesterday (July 26), Godrej & Boyce and World Wide Fund for Nature, India (and not World Wildlife Fund, as it used to be called before 1987) has launched ‘Magical Mangroves’, a nationwide campaign which highlights  the significance of mangroves conservation in present times and urges citizens to join the conservation movement.

     

    The campaign will span across eight states including Maharashtra, Goa, Gujarat, Andhra Pradesh, Tamil Nadu, Kerala, Odisha and West Bengal, wherein they will promote awareness on the importance of the mangroves ecosystems and invite citizens to become volunteers to help in promoting the same. The volunteers will be engaged for a period of six months and will be part of webinars, film screenings, online quizzes, digital storytelling sessions among other activities.

     

    Over the last few decades, Godrej & Boyce’s Wetland Management Services team has been actively managing and conserving one of the largest mangroves in Mumbai at Vikhroli. Taking their efforts a notch higher, Godrej has officially joined hands with WWF India to further strengthen the conservation efforts and promote awareness at a much larger scale across the country. WWF India has been working towards conserving wetlands across the country in the high altitudes, floodplains, urban centres and Ramsar sites for over two decades now.

     

    Talking about this initiative, Dr Pheroza Godrej said: “Godrej & Boyce has successfully partnered with WWF on multiple occasions. This endeavour will combine our strengths further and effectively aid us in educating the community to make them understand how small steps taken by them, as individuals, in conserving the mangroves, will eventually contribute to environmental change on a much larger scale in the future.”

     

    Added Ravi Singh, Secretary General and CEO, WWF India: “Mangroves act as natural barriers of climate change, serve as nurseries and breeding grounds for a multitude of aquatic species. Their effect on controlling soil erosion is vital to shaping the topography of our coasts. Recognizing the role of younger generations and concerned citizens as major stakeholders in nature conservation in India, this campaign aims at building knowledge about mangroves as essential yet fragile ecosystems and enables positive action for their preservation.”

     

     

  • The business moved after a comprehensive process that saw participation from eight other agencies

    Godrej & Boyce moves from Mindshare to Starcom, Isobar will handle digitals

    By A Correspondent

     

    Godrej & Boyce (G&B) has announced the appointment of Starcom Worldwide and Isobar India as its traditional and digital media agencies. The business moves from incumbent Mindshare after a comprehensive process that saw participation from eight other agencies. According to industry sources, the G&B media spends are estimated to be Rs 100 crore annually and the digital spends would be in the region of Rs 20-25 crore.

     

    Speaking of the appointment, Animesh Bhartiya, Chief Communications Officer, Godrej & Boyce said, “G&B is going through an exciting phase. We are a diversified group with interests across 14 varied sectors. While on the one hand we collectively have to ensure each of our businesses are independently responding effectively to the needs of its customers and all other stakeholders, it is also imperative on the other, to understand how resources can be best optimised at a group level by leveraging combined effort and spends. In a rapidly evolving media landscape, we also need new and innovative practices and approaches to connect meaningfully with a new generation of consumers. We believe Starcom and Isobar have the necessary skillsets and attitude to bring fresh thinking to an organisation as varied as ours. Our teams are enthusiastic about the new partnerships. We are thankful to each of the agencies for their participation.”

     

    Added Suruchi Trivedi, GM Corporate Marketing & Communications, Godrej & Boyce: “Our objective was to drive efficiencies by moving from a fragmented approach across the organisation to a more consolidated one. We developed a robust scientific process for the pitch ensuring that all the key parameters of evaluation are dovetailed into the same. After a rigorous analysis along with the key stakeholders from within the company, we unanimously decided that the pitch response from Starcom and Isobar best aligned with the organisation’s objectives. We now look forward to seeing this synergy come to life and deliver amazing results. We thank Triggerbridge who managed the pitch process for us.”

     

    Said Mallikarjun Das, Group CEO, Starcom India: “It’s a privilege to partner with Godrej & Boyce, one of India’s leading corporate groups with their diversified business interests. Starcom will put in the best of ideas, talent and resources for Godrej & Boyce and help them forge new and greater connections with consumers.”

     

    Commenting on the win, Shamsuddin Jasani, Managing Director, Isobar India, said:“Godrej is one of the most prestigious brands in India. We are honored and thrilled, that they have chosen us as their digital partners to help them in their digital transformation. We look forward to doing some great work together”.

     

    Commenting on the appointment of media partners, S Yesudas, Managing Director and Co-founder, Triggerbridge, the marketing services consulting firm or unagency set up in late 2015, said: “Our objective was to ensure we help G&B bring the best agency partner on board. We congratulate Starcom Worldwide and Isobar for being chosen as the G&B media partners and we wish them the very best.”