By A Correspondent
Godrej aer Pocket has unveiled a new digital campaign in which it builds on to the idea of happy bathrooms. This campaign emphasises how during monsoons the moist and damp smell in the bathrooms can lead to an unpleasant experience in the morning.
Conceptualised by Creativeland Asia, the film takes a fun and quirky route to decipher the morning struggle that one goes through if the bathroom is not smelling fresh and fragrant.
On the new digital film, Sunil Kataria, CEO India and SAARC, Godrej Consumer Products Ltd, said: “It takes a lot of effort to keep homes smell fresh all the time especially during monsoons. Waking up to a smelling room or bathroom can be daunting. A pleasant fragrance at the beginning of one’s day is likely to set a tone for a happier day ahead. This is where Godrej aer Pocket comes in, to give consumers a fragrant start to their day. We truly believe in creating happy bathrooms and happy homes for our consumers and hope this changes their bathroom experience forever and for the better.”
Added Anu Joseph, Chief Creative Officer, Creativeland Asia: “We wanted to create a fun and quirky piece of communication for this unique product. The thought was very simple; a great start to the day can actually set the right tone for the rest of the day. Hence this fun rap that actually highlights the unpleasant smell of dampness during monsoons in an engaging way.”