MxMIndia

Tag: GoDaddy

  • Aimed at giving 'visibility' to Indian small business

    GoDaddy launches new campaign

    By Our Staff

     

    GoDaddy has launched a new India marketing campaign focusing on the benefits of creating an online presence.

     

    Speaking on the campaign, Nikhil Arora, VP & MD, GoDaddy India, said: “At GoDaddy, we aim to bring small, micro, and medium businesses across India, online. With rapid digitisation, we encourage business owners to think about new avenues to be seen by consumers as they build a website and create an online presence for their business. The campaign is our way of raising awareness with  India’s SMBs and MSMEs to make the most out of having an online presence. We want to encourage women entrepreneurs to take the plunge with entrepreneurship and make an impact in their local area and around the world. At GoDaddy we aim to uplift the spirits of entrepreneurship and helps them to create, grow and manage their businesses with the help of our online tools and services .”

     

  • After working with MEC in India and the UK from March 2014, GoDaddy expands its relationship to include all global markets

    MEC is GoDaddy’s Global Media AOR

    By A Correspondent

     

    GoDaddy Inc has appointed media agency MEC as its global media agency-of-record. This includes India.

     

    GoDaddy has worked with MEC in India and in the UK since March 2014, and this new agreement expands their relationship to include all global markets. The business will be led out of MEC New York, with support from its San Francisco office.

     

    “Our decision to move GoDaddy’s media business to MEC is a natural step as GoDaddy expands our business globally. We looked for a strong partner with local media expertise and global technology and tools to help drive forward our efforts to reach small businesses at the right time with the right medium. MEC shares our passion and vision for delivering locally-relevant, targeted messaging to connect with people worldwide,” said GoDaddy Chief Marketing Officer and Executive Vice President of Digital Commerce Phil Bienert.

     

    “GoDaddy is a brand that has been bold in both its approach and determination to reach and engage its customers. We are energized by the company’s ambitious drive globally and excited by the challenge to deliver creative media solutions built for today’s digitally-enabled world,” said CEO of MEC North America, Marla Kaplowitz.

     

  • The agency pitch was led by TBWA New York, with contributions from their network teams in Brazil, Mexico, U.K, Turkey, Asia, Canada, India and Australia

    GoDaddy appoints TBWA its global marketing agency

    By A Correspondent

     

    GoDaddy has named Omnicom’s TBWA/Chiat/Day New York its first-ever global marketing agency-of-record.

     

    TBWA New York was selected after an extensive review that included in-market meetings with GoDaddy country executives and agency teams in Asia, Europe, and Latin America, as well as the U.S. The agreement marks another advancement in GoDaddy’s global expansion and builds on the company’s move to a more personalized marketing experience for small business owners around the world looking to leverage technology.

     

    GoDaddy Chief Marketing Officer and Executive Vice President of Digital Commerce Phil Bienert, who joined the company in 2013 and stepped into the CMO role last March, led the agency review process. “Each of the agencies we reviewed have a record of creating exceptional marketing programs. TBWA also brings experience with admired technology brands, a depth of knowledge in our key international regions and the massive power of the Omincom network. Those are significant assets, but the key ingredient for us is their understanding of our small business platform which gives us the power to personalize meaningful, data-driven messages to people at precisely the time they need it, no matter where they are in the world,” said Bienert.

     

    The GoDaddy vision is to radically shift the global economy toward small business by empowering people to easily start, confidently grow and successfully run their own ventures. The company serves individuals and businesses of all sizes, but most of its 13 million customers are “very small businesses (VSBs)” with five or fewer employees.

     

    TBWA Worldwide CEO Troy Ruhanen said: “GoDaddy has established a meaningful brand and built an extensive small business data platform with global reach. This means we aren’t marketing to just anyone at random times, but rather we are talking to relevant, potential customers who need GoDaddy’s help to grow their own businesses, whether they are in Bangalore, Rio de Janeiro or San Francisco. Having GoDaddy join our growing roster of international clients is testament to the kind of disruptive thinking our agency delivers, and to the consistency with which it permeates across our network.”

     

    The agency pitch was led by TBWA New York, with contributions from their network teams in Brazil, Mexico, U.K, Turkey, Asia, Canada, India and Australia. The first work will be a global campaign adapted for specific international markets in early 2016. GoDaddy will continue to use its in-house creative and content agency to supplement and support the TBWA work as well.