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Tag: GoAir

  • According to a Press Trust of India (PTI) report on various leading news websites, GoAir has conducted an internal probe and found a senior executive from its corporate communications and public relations team to be guilty of sexual harassment of two female employees

    GoAir finds PR & corp comm senior exec guilty of sexual harassment: Report

    By A Correspondent

     

    According to a Press Trust of India (PTI) report on various leading news websites, GoAir has conducted an internal probe and found a senior executive from its corporate communications and public relations team to be guilty of sexual harassment of two female employees. The report quotes aviation industry sources.

     

    “Two female employees complained about sexual harassment by a senior executive who has been a part of its corporate communications and public relations team. The airline”s internal committee investigated the matter and found him guilty,” a source said in the PTI report.

     

    In response to PTI”s queries about the matter, GoAir spokesperson said, “The company has a sexual harassment policy, including a Committee, to investigate the cases and take appropriate measures. It is committed to taking all the necessary steps to ensure that its women employees have a favourable working environment,” adding: “GoAir is an equal opportunities employer and we also stand committed to promoting a work environment that is conducive to the professional growth of our women employees and encourage equality of opportunity across all levels within the organisation.”

     

    The Mumbai-based airline did not respond to PTI”s query on what action has it taken against the senior executive who has been found guilty of sexual harassment.

     

    As per the PTI report, apart from GoAir, the senior executive was also part of the corporate communications and public relations team of Bombay Dyeing and Bombay Realty, the sources said.

     

     

  • The business was won in a tightly-contested multi-agency pitch

    Performics India wins the digital duties of GoAir

    By A Correspondent

     

    Performics India has won the integrated digital media mandate for GoAir. The mandate includes performance media, SEO and analytics.

     

    Said Shabnam Syed, Vice-President & Head of Marketing and E-Commerce at GoAir: “We were looking for a partner who would understand the complexity and challenges of our business and would accordingly customize processes. We are in a phase of rapid expansion and growth hence needed our partner to have varied skillsets and be extremely agile to deliver real business impact. Our partnership with Performics India is aimed at driving efficiencies across paid as well as owned digital media and we look forward to growing together to new heights while driving effective business outcomes.”

     

    Added Suchit Sikaria, Managing Partner, Performics India: “We are thrilled to be appointed as GoAir’s digital partner. It is a very prestigious win for us. We are confident that our data-driven approach and integrated expertise across Paid Media, SEO & Analytics will add immediate value to the account. We aim to bring in greater automation to leverage actual business trends & insights for near real-time decision making, campaign management and personalization.”

     

     

  • As part of the mandate, the agency will service the account from its Mumbai office

    iProspect wins digital media duties for GoAir

    By A Correspondent

     

    iProspect India has bagged the digital media duties for the low-cost international carrier, GoAir. As part of the mandate, the agency will service the account from its Mumbai office and will handle their entire digital media duties including SEO, SMO and analytics.

     

    Rubeena Singh

    Commenting on the win, Rubeena Singh, CEO, iProspect India said: “This win is a matter of pride for us. GoAir is one of the finest airlines in India and is going global. We hope iProspect’s experience in driving Business Performance for clients will help the brand strengthen its position of ‘The Smart People’s Airline’ and grow their business further.”

     

    Added Cor Vrieswijk, CEO, GoAir: “We are happy to be associated with iProspect. We understand our consumers well and now with in-depth digital insights from iProspect we will be able to further enhance our relationship with customers and drive the business objectives upwards.”

     

     

  • The mandate entails building and strengthening the airline's digital presence through strategic insights and unique solutions that engage their consumers

    FoxyMoron to handle digital mandate of GoAir

     

     

    GoAir has assigned its digital mandate comprising media, social media and creative duties to FoxyMoron. The account was won following a multi-agency pitch.

     

    On FoxyMoron’s appointment, Anand Sahai, the airline’s Chief Commercial Officer said: “Social media has grown in importance for all businesses given the way and speed in which people connect with one another. Digital media is also a prime business tool especially for us in the aviation business. We are delighted to announce this partnership with FoxyMoron and believe that this will further enhance our endeavour to innovate and engage with our customers on the social media space through engaging content.”

     

    Commenting on this win, Pratik Gupta, Co-founder, FoxyMoron added:”This year for us is all about being different and doing different! Everything from newer verticals to newer lines of business.”