By A Correspondent
Parag Milk Foods (Pvt.) Ltd, one of the largest private dairy player and manufacturer of leading brands Go (cheese, Yoghurt etc) and Gowardhan (Milk, Ghee, Paneer etc) has announced the appointment of Mahesh Israni as Chief Marketing Officer.
Mr Israni, who has over 25 years’ experience in sales and customer marketing in FMCG, will lead Gowarhan and Go’s global Sales and Marketing functions including marketing strategy, brand development, marketing communications, S&D and RTM Strategy
Devendra Shah, Chairman, Parag Milk Foods Pvt Ltd said, “Mahesh is a vital addition to our leadership team and is a proven communicator and evangelist for rural marketing. This is a strategic appointment for Parag Milk Foods Pvt Ltd and signals the next phase in our evolution as a global business. It’s a pleasure to have such an experienced professional in place and leading this critical part of our business.”
Prior to joining Parag Milk Foods Pvt Ltd, Mr Israni was Chief Rurban with Pidilite Industries Ltd, responsible for building up the business structure and creation of RTM strategy. Prior to Pidilite, he has worked with Hindustan Unilever Ltd in various roles in sales and customer marketing where his last assignment was as regional sales manager for Pureit business in the West.