MxMIndia

Tag: Go-MMT Group

  • The account will be managed and supervised from the MediaCom Gurgaon office

    Goibibo assigns media mandate to MediaCom

    By A Correspondent

     

    MediaCom has bagged the media mandate for the Goibibo.com account. Goibibo has assigned MediaCom the integrated media planning and buying duties for the company.

     

    Commenting on the win, Saujanya Srivastava, Group Chief Marketing Officer, Go-MMT Group said:“ We have a long standing association with MediaCom. The team has helped us deliver successful marketing campaigns for MakeMyTrip in the past, including the recent one on MakeMyTrip Assured Hotels proposition. Post the merger with the Ibibo Group, we have high impact marketing plans to pursue. MediaCom worked with us on the first Goibibo marketing campaign post-merger, featuring DeepikaPadukone as the brand ambassador. The campaign has been received well and we are confident of an equally positive impact on the business as well. ”

     

    Debraj Tripathy

    Speaking about the win, Debraj Tripathy, Managing Director, MediaCom South Asia, added: “Winning the Goibibo mandate is testament to the wonderful partnership MediaCom has enjoyed with Makemytrip over the last six years. We’ve always put client delight and systems thinking at the heart of our recommendations and this win just proves the effectiveness of this approach. Welcome aboard Goibibo!”

     

    Commenting on the same, Sushanto Biswas, General Manager, MediaCom, said: “We are delighted to win the mandate for Goibibo. Travel and hospitality is a super exciting industry and is only poised to grow in the future. We’re looking forward to delivering better media value to the Goibibobrand“

     

    The account will be managed and supervised from the MediaCom Gurgaon office.

     

  • The agency will lead the development of all the campaigns

    Goibibo appoints Publicis as its creative agency

    By A Correspondent

     

    Online travel portal, Goibibo has appointed Publicis as its creative agency. The agency will lead the development of all the campaigns for the brand from their Gurugram office.

     

    Saujanya Srivastava

    Commenting on the agency appointment, Saujanya Srivastava, Chief Marketing Officer, Go-MMT Group said: “We have a long standing association with Publicis. The team has helped us deliver successful marketing campaigns for MakeMyTrip in the past, including the recent one on MakeMyTrip Assured Hotels proposition. Post the merger with the Ibibo Group, we have high impact marketing plans to pursue. For the first time ever in Ibibo’s journey, we now have a high profile celebrity, Deepika Padukone on board as the brand ambassador of Goibibo. The recently launched Goibibo campaign delivers the message in line with our business objective while keeping the brand essence and philosophy intact. The TVCs have been received very well and we are confident of an equally positive impact on our business”.

     

    Hemant Misra

    Added Hemant Misra, CEO Publicis: “Ibibo is a really exciting brand, full of new ideas and innovations.  It was a challenge for us to create the impact we did with MMT for Ibibo but in a completely unique avataar. Working with category leaders allows us the advantage of exploring new boundaries, we’ve done it with MMT with great success and look forward to doing it with IBIBO”.

     

     

    Bobby Pawar

    “I am blown away by the faith that Go-MMT has placed in us. It is a testament to the quality of our partnership, the work we have created together and the results it has produced. The new campaign for GoIbibo does not attempt to re-create the magic we did for Makemytrip, but to conjure up a different kind of magic that is right for the brand,” added Bobby Pawar, MD, CCO, Publicis South Asia.