MxMIndia

Tag: Go Digit General Insurance

  • To improve health insurance perception among millennials

    Digit Insurance launches new YouTube series

    By Our Staff

     

    Go Digit General Insurance, a general insurance company, has released a new series on YouTube named ‘Simply Put’. The series will focus on simplifying complex financial decision making, including insurance, using pop-culture references, memes, data visualizations and more.

     

    Commenting on the newly-launched YouTube series, Tanya Marwah, Vice President and Head – Brand Marketing, Digit Insurance said: “The ‘Simply Put’ series is one of our latest conquests towards making insurance simple. Tackling inherent biases, doubting the real value of health cover or thinking of insurance through different life stages is something we have all done at some point in time. The series will demystify these complex ideas, albeit through simple and easy-to-understand references, all in a fun narrative that people would hopefully love watching.”

     

     

  • Celebrates the insurer’s robust growth

    Kohli jigs in Go Digit Insurance film

    By Our Staff

     

    Go Digit General Insurance announced the launch of its new brand campaign with brand ambassador Virat Kohli.

     

    Said Tanya Marwah, Vice President, and Head – Brand Marketing, Digit Insurance: “Over the last 4.5 years, we have stuck to our mission of making insurance simple and accessible. Our customer base today is a testament to our efforts and the new brand campaign is a celebration of this milestone. The collective trust of our customers and partners has helped Digit scale in a way that the company is now present across most geographies and what better way to commemorate this than a catchy new anthem and hook step by everyone’s favourite, Virat Kohli.”