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Tag: Go Cheese

  • The campaign emphasises on Go Cheese being a common ingredient in everyday edibles

    Parag Milk Foods unfolds cheese story in latest ad film

    By A Correspondent

     

    Parag Milk Foods announced the launch of a new GO Cheese campaign, #HarTastyCheezMeinGOCheese. The TVC narrates a story of cheese lovers enjoying the delightful and happy moments with the type of cheese that suits their palate.

     

    Commenting on the launch of the new campaign, Akshali Shah, Senior VP, Strategy, Sales & Marketing, Parag Milk Foods said: “Go Cheese is India’s second-largest cheese brand. We understand our consumers’ taste preference and therefore we have innovated over 60+ cheese variants. We are the largest suppliers of cheese to major QSR (Quick Service Restaurants) and through this TVC, we are just starting to create conversations on Go Cheese being the common ingredient in all your favourite tasty snacks. We are confident that the campaign will resonate well with all food lovers.”

     

    Commenting on this, Samarth Srivastava, Senior VP & EBD and Hanoz Mogrelia, Senior VP & ECD, Wunderman Thompson Mumbai said: “We deliberately chose three different generations consuming delicious food in three different scenarios… so that the main idea landed better when it was revealed that all three were consuming Go Cheese. We had a super clear brief and we have tried to make the film interesting. If there is one thing we want people to relate to after being exposed to this TVC, it is to know that there is #HarTastyCheezMeinGOCheese.”

     

     

  • The campaign emphasises on Go Cheese being a common ingredient in everyday edibles

    Parag Milk Foods unveils latest ad film for Go Cheese

    By A Correspondent

     

    Parag Milk Foods launched its latest ad film for Go Cheese titled, #HarTastyCheezMeinGOCheese. The TVC narrates a story of cheese lovers enjoying the delightful and happy moments with the type of cheese that suits their palate.

     

    Commenting on the launch of the new campaign, Akshali Shah, Senior VP, Strategy, Sales & Marketing, Parag Milk Foods Ltd. said:  “Go Cheese is India’s 2nd largest cheese brand. We understand our consumers’ taste preference and therefore we have innovated over 60+ cheese variants. We are the largest suppliers of cheese to major QSR (Quick Service Restaurants) and through this TVC, we are just starting to create conversations on Go Cheese being the common ingredient in all your favourite tasty snacks. We are confident that the campaign will resonate well with all food lovers.”

     

    Said Samarth Srivastava, Senior VP & EBD and Hanoz Mogrelia, Senior VP & ECD, Wunderman Thompson Mumbai: “We deliberately chose three different generations consuming delicious food in three different scenarios… so that the main idea landed better when it was revealed that all three were consuming Go Cheese. We had a super clear brief and we have tried to make the film interesting. If there is one thing we want people to relate to after being exposed to this TVC, it is to know that there is #HarTastyCheezMeinGOCheese.”

     

     

  • JWT won this account on the back of high quality strategic and creative presentation

    JWT wins mandate for Gowardhan Ghee & Go Cheese

    By A Correspondent

     

    Parag Milk Foods Ltd has awarded its creative mandate for Gowardhan Ghee and Go Cheese to J Walter Thompson India following a multi-agency pitch. The account will be handled by the Mumbai office. JWT won this account purely on the back of high quality strategic and creative presentation and due to the strength demonstrated in expanding the ideation to a 360 degree horizon.

     

    Mahesh Israni, Chief Marketing Officer, Parag Milk Foods Ltd asserted, “JWT works with a Think Global, Act Local, mindset with deep rooted understanding of the Indian market. The agency has in depth knowledge and understanding of consumer behaviour that will help as a catalyst not only in creating effective advertising but the entire holistic communication campaign around both the brands. The categories will get the desired impetus with a fresh perspective and new thinking.”

     

    Adding on the new partnership, Akshali Shah, VP- Strategy-Sales & Marketing said, “With the kind of pitch that JWT made and strategic roadmap they presented, I am confident this partnership will help create path breaking impactful communication and help us expand to next horizon categories in the consumer space of dairy business. Product innovation is our foundation and we thrive on the same, similarly out of box thinking is JWT’s uniqueness.”

     

    The mandate is to provide strategic and creative for their two flagship brands – Gowardhan Ghee & Go Cheese.  The agency will handle all mainline advertising and services for the brands. In addition to this, JWT Design also bagged the packaging design duties for Gowardhan Ghee and Go Cheese.

     

    Speaking on the wins, Samarth Shrivastava, Vice-President and Executive Business Director, J. Walter Thompson, Mumbai, said, “Gowardhan and Go are well established brands with a rich heritage in the Indian market. Our ambition will be to ensure that both brands become market leaders in their respective categories and continue to leverage the strong values of trust and purity that come with Parag. We look forward to partner them and create unique ideas and communication that is relevant to the category and thus more impactful.”