MxMIndia

Tag: GMR Sports

  • Supports indigenous sports of India

    Octa sponsors Kho Kho team

    By Our Staff

     

    Octa, an investment-focused educational platform, recently sponsored the Kho Kho team Telugu Yoddhas, one of the six teams playing in the inaugural Ultimate Kho Kho (UKK) League season.

     

    Said Sujoy Ganguly, Business and Marketing Head at GMR Sports, the Telugu Yoddhas’ franchisor: ‘Kho Kho is an emerging professional sport that provides a window of opportunity for young talents across the country. We are grateful to Octa for their effort in supporting us and, consequently, the sport itself. Together we bring closer the day when Kho Kho is known and loved all over the world.”

     

  • Fever 104 FM proudly supports Delhi Daredevils for the fifth consecutive year and Mumbai Indians for the third year in a row

    Fever is Official Radio Partner of Delhi & Mumbai IPL teams

    By A Correspondent

     

    The teams have changed, the stakes have changed, but Delhi Daredevils’ and Mumbai Indians’ official radio partner in this IPL season has not changed, it is Fever 104 FM yet again. Through changing times and constant churn in the world of IPL, the partnership between GMR Sports and Fever 104 FM has stayed unmoved and ‘not out’!

     

    Fever 104 FM, country’s most sports friendly radio station proudly supports Delhi Daredevils for the fifth consecutive year and Mumbai Indians for the third year in a row.

    For this special association, Fever 104 FM has planned an on-air festival of cricket with some innovative programming to help bring the heroes closer to their fans in both the cities. From giving away match tickets every 104th minute, meet and greet with the players to original IPL merchandise, Fever 104 FM promises to give its listeners experiences that money can’t buy.

     

    While Mumbai campaign talks about ‘RJ Sidhu aur Mumbaikars Honge Ek’ where the evening show RJ will bring together the city to cheer for their home team; the Delhi station is running a campaign of ‘Daredevils Ke Damaad’, where the on-air contest winner gets an exceptional treatment during the match. Another unique campaign by the Delhi station is the ‘Junior Daredevils’ which involves an on-air battles of parents and the winner’s child gets selected to walk with the players till the field.

     

    Fever 104 FM believes the game to be a perfect fit with its brand positioning and beliefs inDelhiand Mumbai. Cricket is a religion across the country and there can be no better opportunity than IPL to leverage this advantage. The radio station has always presented the game in a very distinct manner and intends to take the cricket madness further and amplifying the same on radio with a strong local connect.

     

    Mr. Harshad Jain, Business Head- Radio and Entertainment, Fever 104 FM, said: “It is an honour for us to partner with two of the best IPL teams – Delhi Daredevil and Mumbai Indians. The format of the game is very entertaining and highly active. Our programming initiatives, too, are equally fun and exciting. We aim to provide a platform for our listeners that will help them engage with the IPL team members in an enjoyable manner”.

     

  • The challenge is to build unique brand loyalty for Delhi Daredevils and make it a powerful fan motivator, says Alok Agrawal, COO Cheil WW SW Asia

    Cheil WW SW Asia pockets Delhi Daredevils

    By A Correspondent

     

    Following a multi-agency pitch, Cheil WW SW Asia has won the creative mandate for the GMR Sports-owned IPL team Delhi Daredevils. The pitch was for both creative and digital communication.

     

    Confirming the development, Alok Agrawal, COO Cheil WW SW Asia, said, “This is extremely exciting and passions are running high. Taking into account the rigorous pitch process and the competition, we are truly delighted. This win is also testimony to Cheil’s integrated expertise and its global sports marketing capabilities. The challenge is to build unique brand loyalty for Delhi Daredevils and make it a powerful fan motivator. Our approach centered around engaging the fan online and on ground. We truly understand that a brand like Delhi Daredevils is built with engagement and not advertising.”

     

    Speaking on the appointment of Cheil WW SW Asia as Delhi Daredevils’ creative communication partner, Amrit Mathur, Vice President – Head Operations, GMR Sports said: “Cheil’s understanding, strategy, ideas and passion for Delhi Daredevils clearly resonated the next-level thinking required for brand engagement and fan loyalty. We are looking forward to our partnership with Cheil and building our engagement with our fans in keeping with our overall strategy.”