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Tag: Global Youth Marketing Forum

  • The 5th Youth Marketing Awards, hosted by the Global Youth Marketing Forum, felicitate outstanding achievement and brand recall among youth

    Radio City 91.1 wins the ‘most popular youth brand’ award

    By A Correspondent

     

    Radio City 91.1 was named the ‘Most Popular Youth Brand’ of the year at the 5th Youth Marketing Awards held recently. The awards, hosted by the Global Youth Marketing Forum (GYMF), felicitate outstanding achievement and brand recall among youth, across various sectors.

     

    Apurva Purohit

    Radio City CEO Apurva Purohit said, “We are elated at winning the ‘Most Popular Youth Brand’ of the year. The award testifies to our efforts in establishing a youth connect. It reflects the top of the mind recall that Radio City has been able to establish amongst its target audience.”

     

    Radio City has engaged the youth through their pan-India properties like Gully Premier League and Radio City Super Singer. Streams like ‘Radio City Freedom’ or ‘Radio City Indipop’ on its web radio, PlanetRadiocity.com, are also popular with the youth.

     

    The Youth Marketing Awards are celebrated annually to recognize and appreciate outstanding contributions by young individuals, groups or brand in the areas of business, leadership and development. The selection of winners is done by the research cell which constitutes researchers and senior professionals from the industry.

     

  • The agency was awarded with the 'Youth Marketing Agency of the Year' award at the Global Youth Marketing Forum by CMO Asia

    Pulp Strategy named ‘Youth Marketing Agency of the Year’

    By A Correspondent

     

    Pulp Strategy was given the ‘Youth Marketing Agency of the Year’ award at the Global Youth Marketing Forum by CMO Asia. The Youth Marketing Forum is the largest rendezvous of youth experts, marketing professionals, cool hunters and brand marketing specialists, with the focus of 2013 being on bold vision and brand ideas for the youth audiences.

     

    Pulp Strategy creates and develops engagement initiatives with youth communities and works with over 4,000 campuses across India, including the premier business and engineering Ivy League campuses. A substantial chunk of the agency’s body of work is centred on youth marketing. Having taken an unconventional approach to experiential marketing, Pulp Strategy has built expertise in peer-to-peer marketing, ambassador-led programmes, influencer marketing and community seeding in addition to traditional experiential marketing and brand activation campaigns.

     

    Ambika Sharma

    “Youth is a much sought after consumer segment as they are early adopters and value brand engagement when in the correct perspective. We utilize a strong social media connect as part of the relationship building process in addition to using experiential marketing to create seamless engagements with the audience,” said Ambika Sharma, MD and CEO, Pulp Strategy Communication.