MxMIndia

Tag: Global communications consultancy

  • This mandate will cover the entire media end-to-end solutions for TV, Print, Digital, Radio, Cinema etc

    Maxus to handle media mandate of Infiniti Retail

    By A Correspondent

     

    Global communications consultancy firm Maxus has bagged the mandate for Infiniti Retail (Croma), a subsidiary company of Tata Sons dealing solely in electronic retail products. Maxus has taken over the mandate with effect from April 1st 2016.

     

    This mandate will cover the entire media end-to-end solutions for TV, Print, Digital, Radio, Cinema etc. Maxus will also be managing the Social Assets of brand Croma and driving their Social strategy.

     

    Kartik Sharma, Managing Director- Maxus South Asia said: “Maxus has had the opportunity to partner with multiple entities from the TATA GROUP. We are therefore very pleased to now be a partner to Croma as well. Croma has been a pioneer in the Electronic retail space and continues to thrive in an evolving competitive environment. We see our strong strategic and digital capabilities being a real asset to the Croma team and look to working closely with them to drive their business priorities. The larger goal will be to navigate the brand in this increasingly challenging media and marketing landscape to ensure that Croma continues to win.”

     

    Anand Chakravarthy, Managing Partner- Maxus India said: “Working with a TATA brand is always an exciting proposition and this partnership with Croma is a big win for Maxus. Given the vision and brand strategy articulated by the Croma marketing team, we are really looking forward to partnering them on this journey.”

     

    Ritesh Ghosal CMO Infiniti Retail said, “Maxus’ integrated digital approach covering content, social and bought media swung the pitch in our minds. With our increasing focus on digital media, we were looking for a partner willing to learn the new Omni-channel marketing game along with us and Maxus with its experienced team and strong digital understanding put their hand up.”

     

  • Once a user logins to the website and signs in via Facebook or email, all the images of the person and their partner are collated together to create a video montage

    Maxus unveils unique campaign for Platinum Guild India

    By A Correspondent

     

    Global communications consultancy firm Maxus in collaboration with Platinum Guild India has created an exclusive microsite – www.oureverlastinglove.in wherein couples can create a personalized video of the special moments of togetherness that make their journey extraordinary.

     

    Couples around the world like to share manifestations of their journey together on various social media platforms. On the basis of this understanding and building on this innate desire, Maxus presents couples with a platform where they can curate their most rejoiced memories and bring to life their special moments.

     

    “Our social timelines have become a destination that stores a lot of our memories. We found an innovative way of allowing people to use the content on their timeline to express their feelings to their partner and loved ones. Our Everlasting Love, is a way for everyone to look back on their special memories and celebrate their Platinum Day of Love, through a heartfelt visual representation of their unique love story,” said Vishal Jacob, National Director – Digital, Maxus India.

     

    Speaking about the initiative Vaishali Banerjee, Managing Director, Platinum Guild India said, “Today Platinum is an expression of love, intimacy and commitment between young couples.  Platinum Day of Love is about discovering true love and celebrating it with precious platinum. Building on the back of this campaign we wanted to give young couples the opportunity to celebrate not just their Platinum Day of Love but their entire journey of togetherness through a video. We feel social media is a perfect platform to interact with couples and their friends and encourage them to share their stories of everlasting love”.

     

    Once a user logins to the website and signs in via Facebook or email, all the images of the person and their partner are collated together to create a video montage. A feature to upload additional images is also available. Each of these videos can be shared on Facebook and Twitter and can be viewed by their friends and loved ones.