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Tag: Global Advertisers

  • Mr Ram will head Global Advertisers' pan-India marketing initiatives

    Global Advertisers appoints Sudhendu Ram as National Head Marketing

    By  A Correspondent

     

    Sudhendu Ram
    Sanjeev Gupta

    Leading outdooradvertising agency Global Advertisers has strengthened its team with Sudhendu Ram appointed to head marketing initiatives pan-India. The agency has expanded its business in Tier II and III cities wherein large scale of BTL activities are taking place.

     

    Commenting on the appointment, Sanjeev Gupta, MD, Global Advertisers, said “The outdoor industry is undergoing tremendous change, brands are now exploring new opportunities to tap consumers of tier II and tier III cities. Therefore, to cope up with the increasing demand, we have roped in several senior professionals and young talent this year. Now we have Sudhendu on our board to maximize our reach and improve the quality of our service. We wish him all the best for his new challenge.”

     

    Speaking on the association with Global Advertisers, Mr Ram, said “My aim is to take Global to the next level of media engagement and recall with my deep understanding of media and expertise in terms of networking and knowledge.”

     

  • Rudolf Fernando, former All India President of Navabharat Group, has been appointed as National Head of the recently expanded four regional sales divisions of outdoor agency Global Advertisers.

    Rudolf Fernando is National Sales Head of Global Advertisers

    By A Correspondent

     

    Rudolf Fernando

    Rudolf Fernando, former All India President of Navabharat Group, has been appointed as National Head of the recently expanded four regional sales divisions of outdoor agency Global Advertisers. He will report to Sanjeev Gupta, MD, Global Advertisers. His core responsibility involves strategizing, designing, execution and media planning of outdoor campaign executed across the country.

     

    Mr Fernando has over 20 years of experience in the media industry. He started his career with Free Press Journal in Mumbai. National publications like Dainik Bhaskar and comedy TV channel Sab TV were also part of his career graph. Later he joined Navabharat Media Solutions to head their sales department.

     

    Mr Fernando says, “My role has widened with challenges and opportunities. Through my skills and understanding of the media industry, I am confident of expanding the client portfolio of Global in the coming season.”

     

    Commenting on the appointment, Mr Gupta said, “Rudolf will leverage our presence across four regions and he will also be assisting the team leaders in pitching new clients. His expertise and experience will bring out innovation, fresh approach and better execution at a larger scale.”

     

  • As travel companies initiate aggressive marketing campaigns for the summer holidays, advertising benefits too

    Travel, good for people and business

    By A Correspondent

     

    Growing inspiration and increasing disposable income have given rise to outbound tourism of India. An estimated 50 million Indians are set to travel overseas by 2020. The widespread market of discerning Indian travellers has caught the attention of several international tourism boards, cruises, airlines and allied services. Therefore, to grab the interest of Indian travellers this summer, tourism companies are aggressively promoting their destination and services in India via outdoor advertising.

     

    Global Advertisers recently provided hoardings across Mumbai for the OOH campaigns of Australia.com, Star Cruises and Maldives Airlines. With the aim of creating awareness about their destinations, activities and itinerary, the team at Global Advertisers have pinned down large size billboards at specific locations in Mumbai. Heavy traffic junctions, corporate areas, western express highway (Mumbai), populated residential areas are some of the hot spots for these campaigns.

     

    Sanjeev Gupta, MD, Global Advertisers, said, “We are delighted to see the response from these campaigns for our clients. Promoting international destination in Indian requires deep understanding of Indian travellers and their mindset. Therefore, we painstakingly researched on the locations, size of the hoardings, angles and their positioning for our clients.”