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Tag: Glenfiddich

  • The campaign aims to attract new whisky drinkers in key growth markets

    Glenfiddich welcomes challengers in new global campaign

    By A Correspondent

     

    Glenfiddich is inspiring consumers to challenge themselves in a global campaign developed by creative agency Space. Said Oliver Rudgard, Global Brand Director at Glenfiddich: “Communicating our World’s Most Awarded accolade in emerging markets allows us to firmly establish Glenfiddich as an aspirational premium whisky. The campaign creative has been developed to elevate our iconic bottle to drive awareness and brand recall whilst simultaneously appealing to our target audience’s challenger mentality.”

     

    Added Jason Nicholas, Managing Partner at Space: “Glenfiddich has remained at the top of its game for so long because it knows the importance of constantly evolving in order to stay ahead of the competition. This means never settling – even when you’re winning. This campaign yet again sees Glenfiddich push whisky communications in a new direction through their maverick spirit and defiant drive to constantly challenge themselves.”

     

     

  • Both agencies will focus on spreading the flavour and allure for Glenfiddich in India

    Glenfiddich appoints Thinkstr & PPR S Asia as agency partners

    By A Correspondent

     

    Glenfiddich has chosen Thinkstr and PPR South Asia as its agency partners in India. Thinksr will handle the creative mandate along with PPR South Asia that will manage the communications campaigns for Glenfiddich.

     

    Commenting on the appointment, Shweta Jain, Head of Marketing at William Grant & Sons said, “It’s exciting times for us as we expand our India footprint and WGS India is very excited to have Thinkstr and PPR on board as our communication partners. They would lead our maverick approach to bring Glenfiddich’s global positioning to life in the Indian Subcontinent; Thinkstr as our creative development agency for a through the line brand activation led by digital. PPR South Asia, would develop integrated communications, real time content and manage the media relations on behalf of the brand.”

     

    Glenfiddich has always been at the forefront of innovation in the whisky industry and is recognized as the world’s most awarded single malt. It is a brand that has challenged the norm by taking single malt beyond Scotland’s borders to create the premium single malt category as it is known today.