MxMIndia

Tag: Gleneagles Global Hospitals

  • For Gleneagles Global Hospitals and Continental Hospitals

    Havas Life Sorento launches campaign on World Stroke Day

    By Our Staff

     

    To raise awareness of stroke signs and the benefits of timely access to emergency medical care, Gleneagles Global Hospitals and Continental Hospitals across India, a part of the IHH Healthcare India network, launched a campaign on October 29 on the World Stroke Day titled #StopTheStroke.  The campaign has been conceptualised and executed by Havas Life Sorento, the health and wellness communications company of Havas Group India.

     

    Sharing his perspective, Dr Ananth Rao, AVP Operations, IHH Healthcare India, said: “We are happy to collaborate with Havas Life Sorento for leaving no stone unturned in creating community awareness through their meaningful video on stroke prevention and cure. An incidence of stroke can put enormous stress on the patient and their caregivers. The disabilities are psychologically devastating. Moreover, the Covid-19 pandemic has disrupted routine care and preventive health protocols globally. As things return to normalcy, we urge all to get their preventive health checks done and identify risk factors for stroke. At our network of hospitals, Comprehensive Preventive Health programs and Stroke Management advice by expert Consultants and their teams are offered.”

     

    Added Sachin Talwalkar, Executive Creative Director, Havas Life Sorento:  “To come up with a campaign on World Stroke Day was not an easy task. We wanted to create a campaign that brings attention to recognising the signs that lead to a brain stroke. We hit up on the idea of using the medium to deliver the message. The driving force behind the campaign is our vision to reduce stroke cases in India by creating an informed community that is well-aware of the signs and symptoms.”

     

  • The film stresses on the dangers of oral cancer

    Short cancer film by Gleneagles Global Hospitals makes a strong impact

    By A Correspondent

     

    On the occasion of World Cancer Day 2017, Gleneagles Global Hospitals, a Parkway Pantai Enterprise unveiled a heart-touching short film titled ‘Miscalculation’. The film stresses on the dangers of oral cancer.

     

    The video film highlights the ill effects of tobacco which not only affects the person but also ruins the dreams of his/her loved ones. The film was shot in Mumbai and showcases how a brilliant child has to give up studies leaving his dreams behind, to sell tea and manage the cost of his ailing father’s treatment for oral cancer. The touching part is an insightful dialogue wherein the boy mentions that, though his father adores him a lot, his love for tobacco dominates everything else in his life. Through this short film Gleneagles Global Hospitals wishes to create an emotional connect with the viewers to spread the message of healthy living.

     

    Commenting on the short film, Ramesh Krishnan, CEO India Operations Division, Parkway Pantai said, “Through this campaign we aim to reach out to a wider audience emphasizing on the need to quit smoking and chewing tobacco in any form. According to a recent report by Indian Council of Medical Research, head and neck cancer account for more than 5.5 lakh of the total cancer cases reported in India every year. With India being in the 6th place on a worldwide level, we are witnessing a steep rise in oral cancer due to lack of awareness and negligence amongst people on the consequences of smoking and chewing tobacco. We continue to focus our efforts in prevention of occurrence and treating patients while also counseling and providing support to their caregivers to fight against such life threatening diseases.”