MxMIndia

Tag: Glaxo Smith Kline

  • Gowda will report to Vikas Dadoo, ‎Vice President – Content and Brand Solutions at Zirca

    Zirca appoints Sidharth Gowda as Strategic Head

    By A Correspondent

     

    Siddharth Gowda

    Zirca Digital Solutions has  announced the appointment of Sidharth Gowda as Strategy Head – Content and Brand Solutions. He was until reently Director – Media Strategy and Innovation with Carat, New York. Gowda has also worked with Ogilvy in New York and Mumbai, supervising the Glaxo Smith Kline and Unilever accounts respectively, notes a communique. Gowda will report to Vikas Dadoo, ‎Vice President – Content and Brand Solutions at Zirca Digital Solutions.

     

    Said Dadoo on the appointment: “Zirca has grown exponentially since its inception in India and to go further, we require seasoned professionals on board. We are focused on building capabilities to plan & amplify content which strategically fits  in brand’s marketing plans . Gowda brings with him a wealth of insights and I’m confident will help us create even more stories for brands that want to be seen globally.”

     

  • The move is a reflection of the company's constant effort and commitment to make Micromax a brand to reckon with

    Shubhajit Sen appointed CMO at Micromax

    By A Correspondent

    Shubhajit Sen

    Micromax Informatics Ltd has announced the appointment of Shubhajit Sen as its Chief Marketing Officer. At Micromax, he will be tasked to focus on leading all marketing efforts for the company across markets while strengthening the overall brand communication. Prior to Micromax, he was the Executive Vice President – Marketing of Glaxo Smith Kline Consumer Health Limited for 21 years and served as the key resource to accentuate the successful journey of the company.

     

    Commenting on the appointment, Vineet Taneja, CEO of Micromax Informatics Limited said, “As Micromax opens a new chapter in its growth trajectory, we welcome Shubhajit on board with us as the new CMO. He will prove to be a great asset to the Micromax leadership team. Being one of the best marketing veterans, he has a proven ability to create strategic clarity, drive innovation and growth, ensure disciplined execution, and deliver results. We believe that his passion for technology will help ensure that Micromax continues to deliver innovations that have a great impact on people’s lives.”

     

    The move is a reflection of the company’s constant effort and commitment to make Micromax a brand to reckon with.

     

    An Economics graduate from SRCC, Delhi University and an MBA from IIM-Ahmedabad, Shubhajit joined GSK in 1992 as a Management Trainee and advanced through the organization to be the Executive Vice President – Marketing, donning various hats through the journey both nationally and globally. He has been the brain behind some of the most successful, award winning consumer initiatives that have delivered superlative business results.

     

  • The TVC gives an insight into the lives of Indian women and highlights how after the age of 30, women can start losing calcium from their bones

    GSK unveils TVC for new brand Ostocalcium

    By A Correspondent

     

    Having made its entry into the vitamin and mineral supplement category with Ostocalcium, Glaxo Smith Kline Consumer Healthcare has launched a new TVC themed – “Aadatein badal rahi hain…” The TVC gives an insight into the lives of Indian women and highlights how after the age of 30, women can start losing calcium from their bones.

     

    The TVC begins with a woman standing at the airport queue waiting for her boarding pass, and sits on her own suitcase. The next frame shows another lady taking the elevator instead of the stairs to go to the first floor. The next scene goes to show a young mother shopping in the mall while her husband is carrying the child.

     

    The TVC highlights women beyond the age of 30 years may start losing calcium from their bones, which goes unnoticed a there are no signs and symptoms of calcium loss from bones. In the long term, loss of calcium may affect the strength of your bones. Ostocalcium tablets contains calcium & Vitamin D3 that helps keep your bones strong.

     

    Talking about the new campaign, Rajeev Sharma, National Planning Director, Leo Burnett said, “Women are the backbone of our families, it is surprising that they don’t feel the need to start taking action on weak bones till its too late. Ostocalcium helps replenish calcium and helps make bones healthier so that women can continue working with a smile. The campaign is aimed at being a wake up call to women on the issue’.