MxMIndia

Tag: Gionee India

  • Prabhas adds to the Gionee roster of celebrity endorsers

    Gionee ropes In Prabhas as brand ambassador

    By A Correspondent

     

    It was a matter of time before megafilm Bahubali’s star Prabhas would be pulled in a mobile major as brand ambassador. So it didn’t surprise when we received this message from Gionee India announcing the onboarding of Prabhas as brand ambassador.

     

    Speaking on the announcement, Arvind R Vohra, Country CEO and MD, Gionee India said: “We are extremely proud to announce our association with the mighty Prabhas. He is one the most loved and respected personalities in the country today and has earned this recognition basis his flawless and strong performance. At Gionee, we believe in providing our customers with the similar values embedded in our devices. We are positive that our association with Prabhas will further our proposition of stronger batteries and better selfies.” Hmmm.

     

  • Gionee will be aiming for a growth of 2.5 times in 2017

    Gionee signs on ViratKohli as its brand ambassador

     

     

    Leading global smartphone brand Gionee reports netting 1.2 crore customers in India. To celebrate this, it has announced ace cricketer and Captain of the Indian cricket team ViratKohli as its new brand ambassador. Kohli will soon be seen in the upcoming campaign of Gionee, and will also be actively involved in a host of innovative marketing and customer experience initiatives of the brand. Gionee had roped in actor Alia Bhatt as its brand ambassador a few months ago and Kohli will be joining her in helping the brand touch newer heights.

     

    On the partnership, Arvind R Vohra, Country CEO & MD, Gionee India said: “India is one of the fastest growing young economies in the world and Gionee takes immense pride in having India’s biggest youth icons ViratKohli and Alia Bhatt as its brand endorsers. With the two of the most loved icons in India our motto of Making Smiles is bound to create a new benchmark across billions of young hearts.”

     

    On the association, Kohli said: “I play my game with dignity and passion and apply the same rule in choosing my partnerships. Gionee comes across as a brand that is fueled by passion, determination and focus to innovate and perform and with all of this have its heart in the right place by giving back to society. Thus, I feel and believe that this association will go a long way. I am very excited to start this journey with Gionee.”

     

  • The mobile company is also backing the Hyderabad and Delhi fests later this month

    Gionee sponsors just-concluded Sunburn

    By A Correspondent

     

    Smartphone-maker Gionee is sponsoring the season of premier music festival, Sunburn. The 4-day event concluded in Pune on December 31 and will be held in Hyderabad and Delhi on January 14 and 15 respectively.

     

    With marketing spend of Rs 600 crore for the current financial year; Gionee has sponsored some of the leading events in different areas like sports, Bollywood, fashion and music to enhance its brand presence in the country.

     

    Commenting on the association,  Arvind Vohra, Country CEO & MD, Gionee India said: “Sunburn has developed into an ultimate lifestyle festival experience and the scale has been growing with each passing year. 2016 has been a great year for us and with our enduring association to youth-centric initiatives like football, music festivals, international rock concerts, and roping in star Alia Bhatt we have been able to create an expression of an attitude that Gionee believes in thoroughly. With live music becoming increasingly popular among the millennial it is great to be a part of these events.”

     

    Gionee’s association with platforms such as Sunburn has been a requisite to the brand strategy which helped build its base and making it more relatable to its target audience, notes a communique.

     

  • The tagline 'Shine with metal' sums up what the S6 has to offer

    Gionee plays up the shine factor in S6 via new campaign

    By A Correspondent

     

    Gionee has unveiled its latest campaign that pitches it as an aspirational phone for those with a discerning taste for good things in life. The tagline `Shine with metal’ sums up what the S6 has to offer.

     

    Arvind Vohra, Country CEO & MD, Gionee India said, “Gionee has been creating benchmarks for itself in various aspects and believes in giving the consumers better than the best. The Gionee S6 guarantees a whole new experience with its elegant design and outstanding technology. Gionee S6 is a perfect amalgamation of looks and specs and has been crafted for our judicious consumers. The device is one of the first from Gionee to come in with VoLTE and has an 89% metal body encompassing a strong core.”

     

    Crafted from metal, the S6 blends elegant design with power packed features. The S6, particularly, demonstrates the only one of its kind and exceptional beauty while also providing a symmetric design and cambered design which fits right into your hand. The device comes with 89 per cent metal body with a shine cutting of 1.5mm. The S6 comes with a surface of 13.97cm (5.5) HD Super AMOLED Display with Gorilla glass 3 and a screen to body ratio of 77.8 per cent.

     

    The campaign has been conceived by And And Brand Partner and will be supported on digital.

     

    Anand Suspi, Creative Director, And And Brand Partner, said, “The campaign revolves around an interesting human truth that, while we own multiples of most lifestyle products, we use just one phone and that better be the best.”

     

  • Consumers today love to be connected on the go and are always on the lookout for powerful devices and M5 Lite answers exactly that

    Gionee emphasizes on how the M5 Lite can cause ‘One Stress Less’

    By A Correspondent

     

    Gionee has unveiled a new campaign for the Marathon M5 Lite smartphone. The launch campaign, titled One Stress Less, sheds light on the constant stress in everyone’s life i.e. the stress of low battery. Due to the increasing role of smartphones, the very thought of having a low battery puts people under pressure.Consumers today love to be connected on the go and are always on the lookout for powerful devices and M5 Lite answers exactly that.

     

    Arvind Vohra, Country CEO & MD, Gionee India said, “Big battery smartphones has been a focus for Gionee and the Marathon series has been receiving phenomenal response from the consumers. Battery still remains a huge concern for smartphone users. With Gionee’s innovation and power driven technology, an exceptional battery life and powerful multimedia experience, the Marathon M5 Lite surely ensures better communication and experience. We are sponsoring the Pro Kabaddi League and the campaign is in sync with the sport highlighting the power packed performance of the Marathon M5 Lite.

     

    The campaign has been conceived by And And Brand Partner and will be supported on digital.”The continuous ‘Charger’ chant is a nod to the raiders in Kabaddi. Thus, the stress of low battery is established along with Gionee’s association with Pro Kabbadi League”, says Anand Suspi, Creative Director.

     

    The Marathon M5 Lite is powered by 4000 mAh battery providing a standby time of 450 hrsand a 32.7 hrs of talk time. The 4G LTE enabled smartphone supports Dual 4G SIMs along with OTG connectivity. The device is inbuilt with a smart power consumption system especially under Extreme mode; it can provide a talk time of 3 hours and standby time of upto 32 hours even if there is only 5 per cent of power left. The M5 Lite can be charged comparatively faster and is also capable of reverse charging – it can be used as a power bank to charge other mobiles at the same time.