Soie, a lingerie brand from Ginza Industries Ltd, has launched a campaign highlighting a father-daughter relationship. The advertisement challenges stereotypes by depicting a father choosing innovative and stylish activewear for his daughter, despite her initial reluctance to open up to him, ensuring she has the best for her workouts and enjoys a weekend cycling trip with her friends.
Talking about breaking stereotypes Amrit Sethia, Vice President, Soie – Ginza Industries Ltd said: “We wanted to create a campaign that not only showcases our new activewear collection but also tells a heartfelt story that resonates with our audience. The bond between a father and daughter is special, and through this campaign, we celebrate those small yet significant gestures that show love and support. Our campaign illustrates the same, as we showcase the emotional support by a father making his daughter feel confident and comfortable. Meticulously crafted for durability, flexibility and style, at Soie, we ensure premium craftsmanship and thoughtful details, with utmost importance given to quality, in order to celebrate every body type.”